Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. MarTech is hosting a webinar ‘ Four Elements of a Powerful, Data-Driven Martech Stack’ on Tuesday, July 26, 2022. The MarTech team says, “Join Zeta’s EVP of Technology Strategy, Matt Mobley, who shares how to manage various data sources to get real-time personalization and moments-based marketing right. He is joined by guest panelist Jessica Liu, Senior Analyst at Forrester, David... [...]

Marketing Dive is hosting a webinar ‘How to overcome data silos and unlock data-driven marketing’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarTech team says, “No matter where you are in your personalization journey, we are here to empower you to reimagine your customer experience strategy. In this session, you’ll learn: How to take the guesswork out of your marketing strategies for good How to use data-driven insights to optimize your campaign performance with a 360- degree customer view A crawl, walk, run approach to personalization to craft meaningful experiences that... [...]

Data-driven marketing is a process by which marketers gain insights and trends based on in-depth analysis informed by numbers. Ruler Analytics contributor Laura Caveney has published ‘Data-Driven Marketing: A Complete Guide’. She says, “Data is key for any marketer. But collecting and analysing the correct data is key. Without the right data in place, you’ll struggle to make smart marketing decisions that will positively impact your business. But which data should you prioritise? And how do you collect it? Greg Kozera, Senior Enterprise Account Executive at ELM Learning said,... [...]

Martech Today has made available a replay of the webinar ‘3 Data-Driven Ways to Capture More Demand in Today’s Environment’. The Martech team says, “In this webinar, we’ll dive into 3 ways that intent data at the opt-in prospect level can help you succeed in today’s landscape. Evolving ABM buying group strategies Expanding marketing’s role in sales enablement Operationalizing data-driven personalization”. 3 Data-Driven Ways to Capture More Demand in Today’s Environment Martech Today  [...]

Data and analytics are the key drivers of today’s marketing activities. With the right use of data, you can gain a competitive advantage. Click Insights is hosting a webinar ‘Data-driven Marketing Strategies in the New Decade’ on Thursday, July 27, 2020. The webinar will feature Jeff Rajeck and Anindya Datta. The Click Insight team says, “The world has forever changed and marketers need to innovate to both adapt and gain a competitive advantage during these challenging times. The role of data has been eminent to revolutionize marketing performance and drive revenue. Join consumer... [...]

Data and analytics are the key drivers of today’s marketing activities. With the right use of data, you can gain a competitive advantage. Click Insights is hosting a webinar ‘Data-driven Marketing Strategies in the New Decade’ on Thursday, July 27, 2020. The webinar will feature Jeff Rajeck and Anindya Datta. The Click Insight team says, “The world has forever changed and marketers need to innovate to both adapt and gain a competitive advantage during these challenging times. The role of data has been eminent to revolutionize marketing performance and drive revenue. Join consumer... [...]

Data happens to be the key element in today’s marketing process. It helps marketers rightly analyze their segment, target the prospects and make sales. Econsultancy columnist Jeff Rajeck shared some suggestions to improve data-driven marketing in 2018. The suggestions come out from his conversation with Alex Sibois, Managing Director APAC at Lotame. On using data to improve the digital customer experience, Rajeck says, “First off, brands can use data gathered while a user is on their site to improve their digital experience. For example, marketers can collect information such as: Campaign... [...]

Right use of information to gain more customers and building your brand is very much essential. Quick assimilation, integration and analysis of data is required to use the information in proper manner. Econsultancy has shared a six-point guide to data-driven transformation to help marketers successfully integrate data in their marketing efforts. Jeff Rajeck says, “Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology. Commonly known as ‘digital transformation‘, this process could (and perhaps should) be thought of... [...]

The collection and proper utilization of data is one of the most crucial elements of marketing. There are multiple channels with which we gather the data but it is important to learn the ways we can use data to enhance our marketing ROI. Econsultancy columnist Frederic Kalinke has shared an informative article to guide marketers effectively experiment and use the data. On ‘what not to do with data’ Kalinke says, “Marketers have been getting their relationship with data the wrong way round. Simply, the answer is never in the data. In fact, the best way to get answers is to forget... [...]

In the digital era data plays an important role in almost all the business strategies and judgements. And marketing is the one which benefits most with the right data usage. Entrepreneur columnist AJ Agrawal has shared nine techniques to use data-driven marketing for getting more customers. Agrawal says, “Now that marketing is more customer-centric, and success is often measured by the ability of a brand to connect with a target audience, many marketers are turning to data-driven strategies to help understand their customer base more completely. Here are some ways you too can use data-driven... [...]