With right data you can marke correct marketing decisions and help your organization grow along with your marketing success. Business.com writer Jasmine Morgan has shared seven tips to help marketers enhance their marketing with the use of data. Morgan says, “Let’s explore the seven most common techniques in predictive analysis with associated marketing applications. 1. Data visualization The first and easiest step in using predictive analytics for marketing is getting accustomed to data by creating visual representations. This approach requires almost no technical knowledge; a simple... [...]

For becomeing successful in the marketing domain, one must be good at understanding the data and rightly acting upon it. The programmatic advertising has opened new doors for the data-driven marketing. Correct and approapriate data can help marketers to execute campaigns that would get higher success rates as compared to the ones lacking in data. Marketing Land columnist Grace Kaye has shared some useful insights on usging data in the marketing process. Kaye says, “A well-managed programmatic campaign should help a brand know its customers well beyond its original understanding. The insights... [...]

Jeff Rajeck says, “‘Data-driven’ is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction? As marketing increasingly moves to digital platforms, however, the concepts behind the term ‘data-driven marketing’ have become distinguished from more traditional marketing and even have their own vocabulary. Terms like programmatic buying, real-time bidding (RTB), data management platform (DMP), customer data platform (CDP), and attribution modeling are now standard lingo when talking... [...]

Evan Dunn says, “Data-driven marketing is super popular right now. Topics that stem from it – like personalization, performance optimization and customer experience – dominate blogs and research. 81% of marketers are looking to increase budgets for data-driven marketing, while 83% of marketers believe it’s important to be able to make data-guided decisions. That’s nearly every marketer. Over half expect to see revenue growth as a result of data-driven marketing investments (only 7% expect a decrease), and 39% plan to increase spend on data-driven marketing initiatives. Despite... [...]

Evan Dunn says, “Data-driven marketing is super popular right now. Topics that stem from it – like personalization, performance optimization and customer experience – dominate blogs and research. 81% of marketers are looking to increase budgets for data-driven marketing, while 83% of marketers believe it’s important to be able to make data-guided decisions. That’s nearly every marketer. Over half expect to see revenue growth as a result of data-driven marketing investments (only 7% expect a decrease), and 39% plan to increase spend on data-driven marketing initiatives. Despite... [...]

Jeff Rajeck says, “To many, marketing now is all about data. In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said ‘data-driven marketing’ was their top priority this year. Nine out of ten put it in their first three, more than any other topic. But what are marketers actually doing with their data? What tips can professionals give for those who may be just starting out with data-driven marketing? To find out, Econsultancy recently held roundtable discussions at our fifth annual Digital Cream Sydney”. Seven ways to supercharge... [...]

Sean Zinsmeister says, “As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better target prospects in various stages of the buyer journey. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers. It can be difficult to sift through all the terminology: It’s variously referred to as activity, behavioral, internal intent data, or external intent data. Pairing intent data with other customer signals — like those housed within a company’s marketing... [...]

Ayaz Nanji says, “Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2. The report was based on data from a survey of 234 marketing, sales, and business professionals from around the world. Some 60% respondents say creating more personalized customer experiences is an important objective of using data as part of their marketing efforts; 51% say measuring data-driven ROI is a top goal“. Data-Driven Marketing: Top Objectives and Challenges MarketingProfs  [...]

Martin Gilliard says, “The role of technology in marketing is dramatically changing. It began with interdependent tools that solved one issue. Now we’re seeing a fundamental shift in investment to software that helps companies illustrate, measure and quantify the overall impact of marketing expenditures on their business. The shift in investment is due to the eventual reality of an all-digitally connected world. Before the end of the decade, all purchased media is predicted to be programmatic. Digital advertising is not a trend or fad. It is an upgrade to current marketing strategies. As... [...]

Baer says, “Is big data the reason that runs per game are at decades-long lows in baseball? And why your marketing strategy is failing? Like Brad Pitt’s character in Moneyball, programmatic media professionals create rich data sets to drive decision-making. Marketers use these data sets to ensure they reach the right people at the right time and the right price. Sounds like marketing nirvana, right? However, this laser focus on data comes at a cost. With marketers’ newfound focus on mastering data-driven insights to drive results, creativity no longer drives the message. Because senior... [...]