The latest article on HubSpot blog is titled “How Non-Designers Can Create Good-Lookin’ CTA Buttons”. Corey Eridon says, “If you’ve ever seen my “graphic design” work, you’d know why I’m putting it in quotes. Tis no bueno. But as a business blogger and an inbound marketer, I still have to do graphic-designey things sometimes — like create calls-to-action. Again, no bueno. Except for the fact that I work with a bunch of smart, creative people who are really good at making things easier for folks like me. So now, I’d like to round... [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “35 Free Templates to Make Content Creation Faster & Easier”. Pamela Vaughan says, “I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics. And while I still regularly blog, that typically means designing a SlideShare to accompany each post”. 35 Free Templates... [...]
The latest article on HubSpot blog is titled “9 Reasons No One Is Reading Your Blog”. Pamela Vaughan says, “Look at you! You’re blogging! Likely because you’ve heard us (or countless other sources) tell you how important and beneficial it is for an effective inbound marketing strategy. So … where are all the readers? According to the movie Field of Dreams, “If you build it, they will come.” So why aren’t they coming? Well, my friends, this isn’t baseball — or a movie — and unfortunately, that’s not really how it... [...]
Silverpop has released a free ebook titled “2014 Marketing Trends”. The Silverpop team says, “2014 is here, and the customer is more in control than ever. Are you ready? With buyers privy to more information and choices, lower prices and better products have become minimum requirements. Download our white paper and discover seven key marketing trends for 2014, plus tactics you can implement to make sure you’re shifting your technology and strategies to create a compelling customer experience”. Silverpop’s ‘2014 Marketing Trends’ eBook [...]
The latest article on HubSpot blog is titled “8 Little Tricks to Make Your Emails More Clickable”. Niti Shah says, “Good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t actually click through. You may often think to yourself, “Ugh. I just can’t win.” I’ve got your back, though. Here are eight little things you can start doing immediately to... [...]
The latest ‘Aweber’ blog post is titled “Leave The Stuffing In The Turkey: Why You Shouldn’t Overstuff Your Emails”. Rachel Acquaviva says, “In America, Thanksgiving makes us think of fall, family, football and, of course, a big holiday meal with turkey and all the trimmings. But this Thanksgiving, no matter where you are, heed our warning – stay away from “stuffing!” We’re talking about email “stuffing,” of course – when you try to cram way too much into one long message. And most of it may not even be what your subscribers want to hear about“. Leave The Stuffing In... [...]
The latest article on HubSpot blog is titled “Let’s Talk About Digital Ad Fraud, Because It’s Everywhere”. R. Scott Raynovich says, “Most digital advertising is worthless. Especially the ad networks. These stories are everywhere. I just heard another one, on the phone. Want proof? It’s already out there. I have plenty of personal experience and sources. I know a CEO of a digital ad firm that says that most of the people he deals with are sleazy and lie. I have several personal experiences of ad buys in which I was getting nothing for something. I also have... [...]
The latest article on HubSpot blog is titled “Sales Expert Shares Top Predictions for 2014 at #DF13”. Katie Burke says, “Last year, CRM expert Brent Leary predicted that 2013 would be the year that small and medium-sized businesses adopted marketing automation. Given his success in predicting the future last year, we attended his session atDreamforce this week in which he outlined the biggest and latest SMB trends as well as what he foresees for the CRM space in 2014. Here’s what he had to say”. Sales Expert Shares Top Predictions for 2014 at #DF13 HubSpot [...]
The latest article on HubSpot blog is titled “4 Ways to Stand Out Better On Facebook’s News Feed”. Laura Hogan says, “Are you frustrated by the lack of engagement with your Facebook posts? In order to increase Facebook post engagement you need to learn how to stand out and rock the Facebook news feed. We’ve put together 4 tips that will help you utilize Facebook’s algorithm to your advantage, find and engage your audience, and analyze your activity for premium results. Let’s get started! 1. Post Engaging Images and Copy Facebook is a hugely visual platform, we... [...]
The latest article on HubSpot blog is titled “10 of the Best Email Subject Lines You’ve Ever Read”. Ginny Soskey says, “I’d venture a guess you get many emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to your friend’s party, and maybe even an email from your mom. That’s a lot to sift through, never mind open. So what makes you want to actually take that extra step to actually open an email? Most times, it’s the subject line. After all, it’s... [...]