The latest ‘Aweber’ blog post is titled “Small Business Saturday 2013 Action Plan”. Rebekah Henson says, “Small Business Saturday happens on November 30. For the third year in a row, American Express is encouraging consumers to “Shop Small” and support local establishments in their communities during the holiday season instead of shopping at big chain retailers. Consumers spent $5.5 billion at small businesses on this day last year. 67% of consumers are aware of the Small Business Saturday push to support local shops. But less than half of those aware actually went out and shopped“. Small... [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “8 Up-and-Coming Design Trends Marketers Should Know About”. Rachel Sprung says, “Have you ever felt like every time you mastered a new design technique, there’s something else new and exciting that you see on websites? I know how you feel. There will always be new design trends we’ll hear about regularly and learn from. Some of these trends are long-lasting ones, though.These are ones that you, as a marketer, should be aware of when creating new webpages or beginning a website redesign“. 8 Up-and-Coming Design... [...]
The latest article on HubSpot blog is titled “The Secret to Sales Success: Timing and the Closed-Lost Opportunity”. Arjun Moorthy says, “In my third year at HubSpot doing business development and sales, I noticed my success rate with deals going up — though I hadn’t changed my tactics very much. Many of the companies I tried to do business with in the preceding two years that went nowhere were now reaching back out to me to do business. While it’s true that I kept in touch with a few of these past opportunities, I certainly wasn’t expecting this... [...]
The latest article on HubSpot blog is titled “A/B Test Finds 55% Increase in Leads When Images Added to Tweets”. Brittany Leaning says, “Does Twitter look a little different for you lately? Maybe a little more like Facebook or Instagram? That’s because on October 29, the social networking site announced that it will start automatically showing images in your stream (without you even clicking). As a social media marketer, you can imagine how excited I was to test this out for @HubSpot. All I saw was a gold mine of opportunities for sharing our blog posts, ebooks, templates,... [...]
The latest article on HubSpot blog is titled “Google “Quick Actions” Put Clickable CTAs in Subject Lines”. Ginny Soskey says, “When people receive your emails in their inbox, there are quite a few steps they need to take before they engage with the content of the email. First, they receive the email in their inbox. Then, they notice the email and open it. Then, they click on something inside. Then, they land on your website. That took a while — and most of your audience probably dropped off after the first or second step in the process”. Google “Quick... [...]
The latest article on HubSpot blog is titled “Don’t Regret Your Website Redesign: The Resources You Need to Do It Right”. Meghan Keaney Anderson says, “I’m sick of looking at you, website. We started off well. You were a major improvement over my last website. But the thing is, you’re just not working for me anymore. It’s not your fault. The truth is, things have changed — I’ve changed. My businesses needs and you are just not compatible anymore. It’s time I start anew. You understand … don’t you? On average, we marketers... [...]
The latest article on HubSpot blog is titled “7 Pricing Mistakes That Can Seriously Stifle Sales”. Gregory Ciotti says, “When it comes to evaluating price, most of us don’t have a clue what we’re doing. According to Priceless author William Poundstone, much of our strategy boils down to “just winging it,” and that’s just not an effective way to do business. “People tend to be clueless about prices,” Poundstone says in his book. “Contrary to economic theory, we don’t really decide between A and B by consulting our invisible... [...]
The latest ‘Aweber’ blog post is titled “12 Free Gifts To Save Your Holiday Marketing”. Rebekah Henson says, “Don’t look now, but it’s November. Yes, already. Thanksgiving is two weeks away. How did the holidays get here so fast? If you haven’t been to our Holiday Inn, you might not be fully prepared. Don’t panic. We have 12 free gifts to help you launch the best holiday campaign ever, and they’re all waiting for you at the quaint little Inn where you can relax and plan while watching the snow fall. See it, right up the hill there? If you head over there now, you can sign up... [...]
The latest article on HubSpot blog is titled “My CPA Can Teach Me About Inbound Marketing? Shut. Up.”. Alan Witberg says, “Truth be told, there’s very little chance that when you meet with your accountant to see if you’re eligible for a Sec 179(d) tax credit that he’ll suddenly whip the glasses off of his head, poke you in the chest with them, and say something like “You know, a few more middle and bottom of the funnel offers on the site and a targeted workflow will get you more leads”. Nuh-uh. Not gonna happen. It’s a pretty sure bet that your CPA won’t be giving... [...]
The latest article on HubSpot blog is titled “How to Take Advantage of LinkedIn at Various Stages of the Sales Cycle”. Beth Stackpole says, “If you’re on the hunt for a new job or looking to proactively stay connected with peers, then LinkedIn is likely your social circle of choice. But the go-to networking venue can be an equally effective tool throughout the various stages of the sales cycle. Unfortunately, a lot of salespeople don’t realize this. Many sales reps continue to pigeonhole LinkedIn as a job-seeker site. Because of that, they are missing out, as... [...]