The latest ‘Econsultancy’ blog post is titled “How to prepare for the latest Facebook changes”. Rhian Simms says, “Since it was announced a few weeks ago, we’ve seen a lot written about yet more changes to Facebook from our friends at ‘Zuck Towers’. I thought it might be worth looking at what the changes could mean for brands and how they should respond”. How to prepare for the latest Facebook changes [...]
Archive for the 'e-mail marketing' Category
The latest article on Business Insider is titled “Twitter’s New ‘Cards’ Look Like An E-Commerce Challenge To Facebook”. Jim Edwards says, “Twitter rolled out a new function last night called “Cards” which allows users to display photos, app information and products for sale in a more visual, prominent manner. The move looks like a challenge to Facebook’s mobile app install ads, which have been gaining favor with game, app and e-commerce companies because they allow users to buy stuff directly from Facebook via the ad (and the app they... [...]
The latest article on HubSpot blog is titled “Why You Might Want to Be More Negative in Your Marketing”. Corey Eridon says, “I love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are great for experimentation with specific brands and audiences”. Why You Might Want to Be More Negative in Your Marketing [...]
The latest ‘Econsultancy’ blog post is titled “How to use content marketing and Twitter Cards to boost your app downloads”. Ryan Sommer says, “Twitter’s efforts to bring more eyeballs, and thus ad revenue, back to its web experience and branded apps have given content marketers reason to jump for joy. Here is a breakdown of the current expanded tweets ecosystem, and some targeted strategy for app-based businesses”. How to use content marketing and Twitter Cards to boost your app downloads [...]
The latest ‘Aweber’ blog post is titled “Are Longer Emails Better? Why Scrolling May Be Your Friend”. Crystal Gouldey says, “Hey, you! Want to go down a slide? No, not our slides. But it’ll be fun. Ready? Let’s go: Wasn’t that cool? I made you scroll for a really long time. Scrolling used to be considered a hindrance to conversions on most sites, but not anymore. Facebook, Twitter and other social networks made it okay“. Are Longer Emails Better? Why Scrolling May Be Your Friend [...]
The latest ‘Econsultancy’ blog post is titled “20% of consumers think hashtags are mainly useful for researching products”. David Moth says, “One in five (20%) consumers believe that hashtags are primarily useful for finding information on brands and products, though the most common use is for identifying trends (30%). The findings come from a RadiumOne survey into consumer attitudes towards hashtags, which also revealed that out of the 58% of respondents that said they use hashtags, more than two thirds (70%) said they use them on a mobile device”. 20% of... [...]
The latest article on HubSpot blog is titled “Why the Blog Post Is the New Ad Unit”. Steve Hall says, “Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness”. Why the Blog Post Is the New Ad Unit [...]
The latest article on Business Insider is titled “Facebook’s Trying To Make It Easier For Advertisers To Track Campaign Success [THE BRIEF]”. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: Facebook updated its Ads Manager tool so that advertisers have an easier time assessing their campaigns’ successes on the site. Advertisers can list their goals when creating their campaigns — be it new fans or app installations — and then better track those specific results on their campaign summary page”. Facebook’s Trying... [...]
The latest ‘Econsultancy’ blog post is titled “How H&M uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks. It follows on from similar blogs looking at the social strategies of major brands including Nike, Red Bull, Walmart and John Lewis“. How H&M uses Facebook, Twitter, Pinterest and Google+ [...]
The latest article on Business Insider is titled “Why Facebook, Twitter And Instagram Put Up Roadblocks To Each Others’ Content”. Ryan Holmes says, “On March 4, TweetDeck — a Twitter service for managing multiple social media accounts — quietly launched the latest salvo in the social media wars. Tucked into an otherwise unrelated announcement was a sentence warning that the service planned to “discontinue support” for their Facebook integration. Millions of TweetDeck users accustomed to accessing Facebook via the tool suddenly found themselves out of luck”. ... [...]