The latest ‘Aweber’ blog post is titled “Spring 2013 Marketing Trend Report”. Amanda Gagnon says, “Fashion designers get them. Auto shops get them. Economists get them. Why shouldn’t you get a marketing trend report? We decided you should, so here it is. Research (as linked to below) shows that new marketing trends this spring are: Long-Form Content For a long time, the experts, such as they are, have been saying“. Spring 2013 Marketing Trend Report  [...]

The latest article on HubSpot blog is titled “HubSpot Launches Visionary New Product for Targeting Prospects”. Mike Volpe says, “Since 2006, HubSpot has been focused on driving a transformation in how companies interact with customers. We released an all-in-one platform that gives marketers control over every element of the inbound marketing process, and we’ve built our business on building software that helps our customers create marketing people love”. HubSpot Launches Visionary New Product for Targeting Prospects  [...]

The latest article on HubSpot blog is titled “How to Tell Google Not to Index a Page in Search Results [Quick Tip]”. Elliot Miller says, “Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. While it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s just more value in keeping certain pages on your website out of a search engine’s index”. How to Tell Google... [...]

The latest article on Business Insider is titled “How Facebook Is Replacing Ad Agencies With Robots”. Jim Edwards says, “Facebook served $4.3 billion worth of ads last year, a staggering sum. It’s forecast to sell about $5.5 billion in ads in 2013, too. We’re all used to seeing ads all over Facebook, inside our news feed and down the right-hand side of the page. Facebook is working furiously to find more ways to make ads work better inside its ecosystem”. How Facebook Is Replacing Ad Agencies With Robots  [...]

The latest ‘Econsultancy’ blog post is titled “Shawn Burns, Vice President SAP on multichannel and Integrated Marketing Week”. Ryan Sommer says, “Digital is no longer just a channel, but instead is becoming the center point for customer behavior both on and offline.  This is one of several themes that will be explored at Integrated Marketing Week (#IMW13) and below Shawn Burns, Vice President SAP who is speaking at the event, tells us why”. Shawn Burns, Vice President SAP on multichannel and Integrated Marketing Week  [...]

The latest ‘Econsultancy’ blog post is titled “Start Me Up! A profile of C.A.S.T.”. Graham Charlton says, “
C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory. I caught up with the team to discuss the platform and ask them about their plans for the future… In one sentence, what is C.A.S.T.? C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory”. Start Me Up! A profile of C.A.S.T.  [...]

The latest article on HubSpot blog is titled “10 Ways to Drive Instant Results With Inbound Marketing”. Corey Eridon says, “A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing‘s President and Co-Founder Michael Lieberman called “10 Ways Inbound Marketing Drives Results This Month.””. 10 Ways to Drive Instant Results With Inbound Marketing  [...]

The latest article on Business Insider is titled “These Ad Execs Just Admitted The Business Is Filled With Liars And Cheats”. Jim Edwards says, “Two of advertising’s most important creative directors, John Boiler of 72andSunny (works for Samsung) and Susan Credle of Leo Burnett (works for Sprint), told Ad Age what everyone has known but refused to say aloud for years: That the ad business is filled with people who lie about their work and cheat to get ahead. The admission came after Business Insider extracted an apology from Ford and its agency, JWT India, for... [...]

The latest ‘Econsultancy’ blog post is titled “From share to sale: is social commerce worth the investment?”. Eric Abensur says, “The social media gold rush is well underway and many retailers are still weighing up how best to approach social commerce. With new tools being launched every month and audiences continue to grow social commerce is a tempting prospect for retailers but what sort of return can brands expect to see on their investment? In this post, I’ll explore the prospects of social retail and how retailers can capitalise on sharing”. From... [...]

The latest article on Business Insider is titled “Twitter’s Ad Revenue Is Getting Close To The Billion Dollar Mark [THE BRIEF]”. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: According to projections by eMarketer, Twitter’s global ad revenue is going to hit $950 million by 2014. It’s currently at $582.8 million, so that’s quite the leap. Twitter‘s mobile presence is increasing by the minute, and that will help up ad revenue. According to GroupM, online ad spending will hit $113.5 billion worldwide this... [...]