The latest article on Business Insider is titled “Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]”. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: Google talks about being barred from FBX even though AOL, Adobe, and all the other cool kids are in it. “[Google‘s] DoubleClick Bid Manager is used by hundreds of agencies and businesses to buy inventory across dozens of private and publisher exchanges and platforms,” a Google spokesperson told Adweek. “Google clients would like to access FBX through... [...]

The latest ‘Aweber’ blog post is titled “10 Case Studies To Help You Get More Clicks”. Crystal Gouldey says, “Regardless of whether you want people to join your email list, make a purchase, follow you on social media or read the rest of an article, you’ll most likely need them to click on something. This “something” is how you call your visitors and readers to action. There are many ways to do this, and“. 10 Case Studies To Help You Get More Clicks Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Six examples of effective multichannel marketing campaigns”. David Moth says, “There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I’ve rounded up six examples of effective multichannel marketing campaigns. It follows a recent post that flagged up five great examples of email marketing excellence. To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current... [...]

The latest article on HubSpot blog is titled “25 Things You’ll Have to Explain to Your Kids About Marketing One Day”. Anum Hussain says, “You can’t deny it: Marketing changes a mile a minute. Just think about how different things were 10, even 5 years ago! So when we recently discovered BuzzFeed’s list of 25 things you’ll have to explain to your kids one day, we thought it was just begging us to create a marketing parody”. 25 Things You’ll Have to Explain to Your Kids About Marketing One Day HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Abandoned basket emails: the good, the bad and the ugly”. Rhian Simms says, “With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete their purchase later or on a different device, so in truth, these may not all be genuine abandonments. Either way, with the help of analytics integrations or third-party suppliers, marketing managers are proactively trying to recover that ‘low... [...]

The latest ‘Econsultancy’ blog post is titled “How Shop Direct Group used its content strategy to improve search rankings”. David Moth says, “Content marketing has rapidly become one of the most important trends in digital, though there is an argument that it is simply a new buzzword for something that successful businesses have been doing for years. Even so, there’s no denying the positive impact that comes from having a coherent content strategy. Shop Direct Group, which makes £1.7bn from its range of brands including Very.co.uk, Littlewoods and K&Co, is... [...]

The latest article on HubSpot blog is titled “8 Ways Your Content Strategy Should Change With the New Facebook News Feed”. Anum Hussain says, “Yesterday, Facebook announced the biggest change to News Feed in its seven-year history. During the opening of this announcement, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content“. 8 Ways Your Content Strategy Should Change With the New Facebook News Feed HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “A few stats from the first two days of #SXSW”. Heather Taylor says, “Over 27,000 technologists, marketers, vendors, speakers, PR girls and start-up founders have hit Austin en masse to learn about the next big thing – or mostly network at the spate of parties and three hour “happy hours” on offer. We’ve been touring the streets of Austin with our big red bus and Brandwatch and EngageSciences have been keeping a realtime board about SXSW for us at Econsultancy. For another take on the stats surrounding... [...]

The latest ‘Econsultancy’ blog post is titled “Tablets now account for more web traffic than smartphones: stats”. David Moth says, “consistently showing that the devices convert at a much higher rate than smartphones. And new data from Adobe shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively. This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites”. Tablets now account for more web traffic than... [...]

The latest article on HubSpot blog is titled “How Even Industry Novices Can Create High-Quality Content”. Lindsey Kirchoff says, “We all know that the first play in the inbound marketing playbook is to create high quality, relevant content to draw your audience in. But what happens when you don’t know anything about the industry you’re writing for? Whether you’re responsible for content creation at an agency, or an in-house marketer in an industry about which you know only a little, this problem presents itself to most marketers at some point in their career”. ... [...]