The latest ‘Econsultancy’ blog post is titled “10 useful tips and examples to boost your email signups”. David Moth says, “Successful email marketing relies on a large customer database, so attracting new signups should be a high priority for most businesses. Research shows that around half (49%) of consumers are signed up to receive emails from between one and 10 brands, while 8% don’t receive any at all, so one of the main challenges for email marketers is getting into the inbox in the first place. There are several tactics that brands can use to encourage consumers... [...]

The latest article on HubSpot blog is titled “A Stress-Free Approach to Adopting New Marketing Technologies”. Jessica Donlon says, “The rate of change in marketing technology — continually accelerated by all the new innovations we see every day — has created growing demand for tech-savvy marketing professionals who know how to research, select, manage, and integrate a diverse collection of tools. “Prototype marketers” — what we at PR 20/20 call the hybrid marketers that have a variety of skillsets — are ideal to manage this rapidly evolving... [...]

The latest ‘Econsultancy’ blog post is titled “The changing face of narrative in content marketing and campaigns”. Heather Taylor says, “The importance of content marketing in a world inundated with data is becoming increasing apparent. In fact, if you aren’t doing it, the money and time spent on what you are producing is frankly a waste. Content is now a vital part of search as marketers move away from thinking only in an overabundance of keywords.  But what about story and the future of narrative? We looked back at a couple of the videos from our recent... [...]

The latest ‘Aweber’ blog post is titled “Get Your Facebook Page Ready For Graph Search”. Rebekah Henson says, “Facebook is making some changes. I know what you’re thinking. But it’s not like that time they changed your business’s Page to a Timeline and you had to re-think your entire Facebook strategy. Facebook is replacing their search function with Graph Search. It’s a more natural way to discover the things and places your friends“. Get Your Facebook Page Ready For Graph Search Aweber Blog  [...]

The latest article on HubSpot blog is titled “15 Businesses to Admire for Consistent, Stellar Branding”. Hannah Fleishman says, “When we’re searching for a soul mate, we look for someone that’s smart, funny, caring, all that stuff. But most of all? We look for someone that’s dependable. If we’re going to invest our lives in a person, we have to be able to depend on them, right?”. 15 Businesses to Admire for Consistent, Stellar Branding HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Hotmail WLSRD. Email marketers, be afraid, be very afraid!!”. Tim Roe says, “Nothing stands still in the world of email marketing. The only constant is change, and some of the new stuff to rear its head is certainly going to be changing how things happen in future. That said, some of this “new” stuff isn’t really new at all and has actually been around for a while now, just keeping a low profile. One such development is Windows Live Sender Reputation Data”. Hotmail WLSRD. Email marketers, be afraid, be very... [...]

The latest ‘Econsultancy’ blog post is titled “How Starbucks uses Pinterest, Facebook, Twitter and Google+”. David Moth says, “Starbucks is often touted as having an excellent social strategy, so it’s an excellent subject for our series of posts looking at how brands use the four main social networks. Having previously evaluated a number of brands including Red Bull, ASOS, Walmartand Ikea, it appeared that the brands that were doing well in social all followed the same basic blueprint – they post updates several times a day and are excellent at responding to... [...]

The latest ‘Econsultancy’ blog post is titled “How to use social proof to increase conversions”. Blair Keen says, “Social proof is perhaps the most well known of Robert Cialdini’s six keys to persuasion explained in his 2009 book titled “Influence”.   In this article I will describe why social proof works in the online context and how you can use it to increase conversions”. How to use social proof to increase conversions ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “How to Approach the Creation of Viral Marketing Content”. Hartley Brody says, “If you’ve ever put content on the internet, then you’ve probably felt that fleeting moment of anticipation that comes when your content goes live. Your heart beats a bit faster as you watch the video upload or the article publish. Will people like it? Could I have improved it in some way? Who should I share it with first? Will it go viral?”. How to Approach the Creation of Viral Marketing Content HubSpot  [...]

MarketingSherpa has published an article titled “MarketingSherpa Email Summit 2013 Wrap-up: Top 5 takeaways for email marketers”. Courtney Eckerle says, “While marketers in attendance at MarketingSherpa’s 8th Email Summit may or may not have struck gold at the slot machines, a rich vein of email knowledge was tapped in each of the 25 sessions. After mining the best of our notes and resources, we have put together the top five takeaways from this year’s event at the Paris Hotel and Casino in Las Vegas”. MarketingSherpa Email Summit 2013 Wrap-up: Top 5 takeaways for... [...]