The latest ‘Econsultancy’ blog post is titled “45% of businesses still don’t have a mobile site or app: report”. David Moth says, “Despite the massive growth in mobile traffic over the past two years almost half (45%) of businesses still don’t have a mobile-optimized site or app, according to a new report from Adobe. Only 7% have built mobile apps and around a fifth (21%) have implemented both a mobile-optimized site and a mobile app. There is no one-size-fits-all strategy for mobile and organizations need to devise their approach based on their business needs,... [...]

The latest article on HubSpot blog is titled “20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]”. Dan Zarrella says, “As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions — advice that has no basis in facts — with real data and science. I’ve conducted quite a bit of research about social media marketing, and as a result, I’ve gotten quite a lot of insight into the tactics that do and don’t work”. ... [...]

The latest ‘Econsultancy’ blog post is titled “Making your content go primetime”. Danny Chadburn says, “We all get excited when we have something new to show off, making sure everyone notices and mentions the haircut you’ve just paid a small fortune for, or strategically leaving your shiny new phone on the corner of your desk so everyone who passes can coo accordingly. When you’ve finally jumped through the necessary hoops to get the go-ahead for a piece of content, is it always the best idea to open the floodgates to let everyone see what you’ve... [...]

The latest article on Business Insider is titled “Where Are Your Marketing Dollars Going? Please Take Our Short Survey!”. The BI team says, “Do you often find yourself targeting demographics? Shifting paradigms?  Promoting synergy? Despising buzzwords? If so, we’d like to hear from you. How are you allocating your marketing budget? Do you figure the banner has one foot in the grave? Is native advertising the next big thing? What’s the deal with ad networks anyway?”. Where Are Your Marketing Dollars Going? Please Take Our Short Survey! Business Insider  [...]

The latest article on HubSpot blog is titled “3 Ways for Floundering Agencies to Find Growth”. Jami Oetting says, “Have you had a conversation with a college sophomore lately? In this example, it is also the equivalent of talking with a 7-year-old. “I want to be a nurse or a psychologist. I want to save the world”. 3 Ways for Floundering Agencies to Find Growth HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Marketing automation gains momentum, but are companies making the most of it?”. Monica Savut says, “One of the B2B roundtables at this year’s Digital Cream London event focused on marketing automation, the findings of which have just been released in our free-to-access Marketing Automation Trends Briefing, sponsored by Oracle Eloqua. According to Econsultancy calculations, major marketing automation vendors have secured more than $150 million in additional venture capital funding in the last few months”. Marketing... [...]

The latest ‘Econsultancy’ blog post is titled “Five good and four bad examples of brands using Twitter”. David Moth says, “Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty. In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive. This could be because they were dull, unimaginative or simply weren’t living up to their potential. So to shine some light on the differences between those brands getting... [...]

The latest ‘Econsultancy’ blog post is titled “The dark side of ecommerce”. Darren Hitchcock says, “The explosive growth of transactional and online shopper data means consumers are swamped with information. In just one internet minute, there are now 2m Google search queries, £83,000 in sales on Amazon.co.uk, 100,000 new Tweets and 6m Facebook views. The retail industry is no exception. Whilst in-store product ranges are limited by the physical constraints of shelf-space, online retailers can display ten times the amount of products on their sites. This leaves consumers... [...]

The latest article on HubSpot blog is titled “13 Reasons INBOUND 2013 Is Boston’s Can’t-Miss Event”. Hannah Fleishman says, “We don’t think Boston gets hot enough in August. 80 degrees, even 90, just won’t cut it this summer. That’s why HubSpot is bringing the heat this year with INBOUND 2013, our annual inbound marketing event. Last year’s conference was packed with industry thought leaders like Gary Vaynerchuck, entertainment”. 13 Reasons INBOUND 2013 Is Boston’s Can’t-Miss Event HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Loyal customers are key to online growth”. Bernard Luthi says, “Consumers can buy almost anything online from groceries to holidays, gadgets to clothing, even cars. Ecommerce today is exciting, innovative, and profitable: last year U.S. shoppers made internet history when Cyber Monday sales topped a record-breaking $1.5bn in online sales. According to comScore, it was the biggest spending day in U.S. ecommerce history”. Loyal customers are key to online growth ‘Econsultancy’ Blog  [...]