The latest article on Business Insider is titled “Facebook Ad Boss: Clicks And Engagement Are Not As Important As Exposure”. Megan Rose Dickey says, “Facebook Ad Products Director Gokul Rajaram spoke on a panel today at TechCrunch Disrupt about the state of digital advertising. He was joined by Twitter Senior Director of Product Revenue Kevin Weil and Google VP of Display Advertising Products Neal Mohan. They all agreed that ads these days need to be cross-platform and work well on PCs, tablets, and even wearable devices like Google Glass”. Facebook Ad Boss: Clicks... [...]

The Econsultancy team is hosting a Google+ Hangout on measurement, analytics, and attribution. The Hangout will go live on May 1. Ryan Sommer says, “We’re offering you the chance to get brushed up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts. The next Hangout will be: Measurement, analytics, and attribution. In partnership with the DMA, Econsultancy is hosting Integrated Marketing Week from June 11-13 in New York. Speakers include Seth Godin, Brian Solis, and representatives from Macy’s,... [...]

The latest ‘Aweber’ blog post is titled “Updating Your Email Look? Keep These Tips In Mind”. Rebekah Henson says, “We’ve talked about a lot of marketing trends this spring, from whitespace to long scrolling ads to other trends that are catching on. Maybe you’re ready for a complete overhaul of your emails by now. But don’t jump in full-force just yet. It’s polite to give your readers a heads-up first that things are going to change so they don’t feel disoriented. Here are two quick tips to keep in mind before freshening up your look“. Updating Your Email Look? Keep These... [...]

The latest article on Business Insider is titled “AOL’s Plan To Steal TV Ad Dollars Is Totally Working”. Jim Edwards says, “AOL just got its online video programming included in Mediaocean, the software platform that media buyers use to plan TV budgets, Ad Age reports. We suggested last year that AOL’s long-term vision for its ad sales operations was to syphon off some of the $50 billion currently going into traditional TV budgets”. AOL’s Plan To Steal TV Ad Dollars Is Totally Working Business Insider  [...]

The latest article on HubSpot blog is titled “Two Personas Every Marketer Should Care About, Even if They Never Buy”. Kieran Flanagan says, “At HubSpot we talk about personas a lot. That’s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love”. Two Personas Every Marketer Should Care About, Even if They Never Buy ... [...]

The latest ‘Econsultancy’ blog post is titled “What insights can you gain from branded and unbranded keyword traffic?”. Greg Randall says, “My last article detailed the benefits of focusing onwebsite analytics specifically around site search data.   This article continues with the same theme of valuing website analytics, but the focus turns to unbranded keyword traffic. In the context of reviewing analytics, “unbranded keywords” are those words/phrases not containing the retailer’s name”. What insights can you gain from branded and unbranded keyword... [...]

The latest article on HubSpot blog is titled “18 Fresh Stats About the Current State of Social Media Marketing”. Ginny Soskey says, “At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest — the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay”. 18 Fresh Stats... [...]

MarketingSherpa has published an article titled “Marketing Research Chart: Measuring website optimization ROI”. David Kirkpatrick says, “In this week’s chart, we look back to the 2012 Website Optimization Benchmark Report to learn how effectively marketers were using website optimization. Be sure to share your own analysis of this chart in the MarketingSherpa LinkedIn Group for a chance to be published in a future blog post. Marketers’ interest in optimization has grown dramatically over the past 10 years, largely because organizations have used testing strategies... [...]

The latest ‘Econsultancy’ blog post is titled “Just 13% of businesses implement personalisation on mobile”. David Moth says, “Personalisation is widely seen as vital to the success of online businesses, yet new research shows that companies are some way off delivering cross-channel personalised experiences. The Econsultancy/Monetate Realities of Personalisation Report shows that while 43% of companies currently deliver a personalised experience on desktop this figure falls to just 14% on tablet and 13% on mobile”. Just 13% of businesses implement personalisation... [...]

The latest article on Business Insider is titled “Marissa Mayer Explains Yahoo’s New Approach To Advertising”. Julie Bort says, “Yahoo CEO Marissa Mayer has a new plan for generating more ad revenue. Today she announced two new types of ads: Yahoo! Stream Ads and a new interactive Billboard ad. This is all part of the big redesign that Yahoo launched in February, Mayer says. That’s when Yahoo changed its front page into a streaming headline format, eliminating several ad units and letting people customize the page in new ways”. Marissa Mayer Explains Yahoo’s... [...]