The latest article on ‘Marketing Land’ is titled “Email Marketers Aren’t Ready For Gmail’s Grid View, Yet: What You Need To Know To Stand Out”. Ginny Marvin says, “Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new image-rich grid view in the Gmail Promotions tab. The move to make images a key part of the email open rate equation should in turn compel marketers to pay more attention to the images they use in their campaigns. I described the new view as Pinterest... [...]
Archive for the 'email marketing' Category
The latest article on Return Path blog is titled “Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail Inboxes”. Return Path team says, “Return Path, the global leader in email intelligence, today announced a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail. Now part of its Inbox Monitor product, Return Path’s diagnostic technology addresses the evolving deliverability challenges posed by individual major mailbox providers. The new solution was developed to help marketers understand... [...]
The latest ‘Web Marketing Today’ blog post is titled “7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)”. Pamella Neely says, “Subject lines are powerful elements of email campaigns. But that’s not really surprising. Subject lines are basically the headlines of an email message. Headlines are something writers and editors agonize over, and for good reason. Copywriter coach Chris Marlow writes “tests have proven many times that the headline is responsible for at least 50 percent and as much as 75 percent of an ad’s success.” Some sources report that 35 percent of... [...]
The latest post on ‘Mashable’ is titled “Who Is the Average Gmail User?”. Yohana Desta says, “Gmail, the popular email service hosted by Google, turns 10 years old on Tuesday. By 2012, it reached 425 million active global users, making it today’s most in-demand email service. And it’s only climbing upward, now estimated to have more than 500 million active accounts. But who is the average Gmail user? Google will occasionally share background data, but does not share specific statistics about its users (when reached by Mashable, Google reps declined to share metric... [...]
MarketingSherpa has released a case study titled “B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate”. Courtney Eckerle says, “In a crowded marketplace, companies can struggle for ways to make a memorable and actionable connection through email copy. A new product launch email had the objective of showing how Influitive helps companies garner attention and testimonials from consumers, so the marketing team decided to infuse the copy with that spirit. In this case study, see how Influitive used humor in its copy and subject line to make... [...]
The latest article on ‘Business 2 Community’ is titled “13 Useful Tips for Integrating Email Marketing and Social Media”. Genia Stevens says, “Besides the obvious stuff, like adding social media icons in the header and footer of your email template, testing subject lines and tracking your success, there’s a lot more that digital marketers can do to increase their email marketing campaign’s likelihood of success. Before you craft your next email marketing piece, take some time to re-evaluate your email marketing strategy. Do you even have a strategy? Is it written down?... [...]
The latest VerticalResponse blog post is titled “What’s New With Google, March 2014”. Chipper Nicodemus says, “We just returned from SMX West, a search conference in San Jose, CA and came back with some breaking news from Google. The biggest news came from Matt Cutts of Google, who stated that there is a new generation Panda algorithm update in the works that will help small businesses. Matt didn’t give an exact date of when this update would be released, but he did say it will be a bigger update and also described it as “softer”. As a small business you can prepare... [...]
The latest VerticalResponse blog post is titled “How to Gauge Email Responses”. The VR team says, “Emails are a powerful marketing tool, but how do you know which response rates are good? What kind of open rates should you have? Is an unsubscribe rate of 2 percent bad? These are all valid questions. Plenty of people just like you wonder about the same things so we’re going to break down email marketing benchmarks to help you gauge your success.We’ll define each metric, give you an average to shoot for and, with the help of online supplement retailer, Russell Lundstrom, we’ll... [...]
The latest article on Return Path blog is titled “The Non-Evolution of Email Best Practices”. Clea Moore says, “To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that getting by with the bare minimum is no longer enough to get you delivered... [...]
The latest ‘Econsultancy’ blog post is titled “Email remains the best digital channel for ROI”. Graham Charlton says, “As with many things in digital, there’s always someone proclaiming the imminent death of email. Its ‘killers’ are said to include social media, instant messaging, and spam. However, it’s still here, it works, and we can prove it. According to our Email Marketing Industry Census2014 sponsored by Adestra, revenue from email has increased proportionately by 28% in one year“. Email remains the best digital channel for... [...]