The latest Silverpop blog post is titled “5 Ideas for Adding “White Space” to Your Emails”. Loren McDonald says, “Most marketers understand that to break through the clutter in subscribers’ inboxes, you must send messages that stand out, not just with a catchy subject line but also with content that interests them.Yet while this may seem obvious, many marketing messages wind up saying little more than “buy-buy-buy.” For a high-volume retailer who averages three to four broadcast emails per week, that’s 150 to 200 hard-sell emails each year. Is it any wonder that... [...]

The latest ‘Aweber’ blog post is titled “Love Your Blog: 4 Essential WordPress Plugins For Content Marketing”. Rebekah Henson says, “Bloggers and WordPress. You guys go together like chocolate and peanut butter (yum!). So let’s talk about some ways to make the most of your beautiful partnership. We rounded up four of our favorite plugins to help take your content marketing to new heights. Scribe Scribe is a plugin developed by the people at Copyblogger, so you know it’s good for you and your content. Scribe analyzes your blog posts to make sure the content aligns with the rest... [...]

The latest article on  ‘Marketing Land’ is titled “Email Is The New Email”. Alex Lustberg says, “So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand introductions and product recommendations to advanced content marketing strategies and purchase transaction confirmations. Despite email having the highest ROI of all digital marketing channels and being the most direct route to the customer, marketers don’t give it the attention or budget that it deserves“. Email Is The New Email Marketing... [...]

The latest article on ‘MarketingProfs’ is titled “How Effective Are Super Bowl Ads?”. Ayaz Nanji says, “The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand’s products or services 6.6%, according to a recent report from BrandAds. The analysis found male consumers’ increase in likelihood to purchase was 13.3% greater than that of female consumers, and households with incomes of $0-$100K were 7.1x more influenced than households with incomes greater than $100K. Younger viewers were most influence by the ads,... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Is Email a More Reliable Marketing Mechanism Than Social Media″. Baer says, “In this edition of The Baer Facts, I’m joined by Kyle Lacy of ExactTarget to wish Happy Birthday to Facebook and talk about the changing face of email. 10 Years? Feels Like 30 On one hand, it’s hard to believe Facebook is 10 years old. On the other hand, Facebook has become so entwined in our personal and professional lives”. Is Email a More Reliable Marketing Mechanism Than Social Media Jay Baer’s ‘Convince & Convert’... [...]

The latest ‘Aweber’ blog post is titled “Do You Alienate Your Subscribers?”. Amanda Gagnon says, “I noticed a handyman truck the other day with “Rent-a-Husband” on the side. I thought it was a cute name for such a business. I saw a similar one later that day called “Husband For Hire.” This caused my marketing brain to kick into gear. Could these businesses be losing customers because of their name? How many busy single men or husbands would want these vans parked outside their home? It’s good to focus on a niche, but should you risk alienating so many potential customers? Let’s... [...]

The latest article on ‘MarketingProfs’ is titled “Email Marketing Tactics: What Worked (and What Didn’t) in 2013”. Ayaz Nanji says, “Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services. Personalized triggered marketing mailings had similar lifts, with 25% higher unique open rates and 51% higher unique click rates. The effectiveness of personalization varied by industry, Experian’s analysis found: CPG (+6%) and media... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Email marketing wins the gold [Infographic]”. Suzanne Blackburn says, “According to Experian Marketing Services’ 2013 Email Market Study, 99 percent of marketers currently use email to engage and reach their customers. This annual analysis calls attention to growing trends, stats and proven best practices within email marketing during 2013. For example, we found that more marketers are using responsive design within their email campaigns, a tactic that doubled in 2013 over 2012. Marketers are also increasingly personalizing... [...]

The latest ‘Aweber’ blog post is titled “Don’t Lose Another Customer! One Big Tip To Inspire Loyalty”. Crystal Gouldey says, “Customers leaving you? You might want to take a lesson in customer service from eFax. As AWeber’s Acquisition and Retention Specialist, I’m always for looking at what other businesses are doing to get and keep their customers. It’s important to work just as hard to keep customers as it is to start that relationship. Learning from other businesses can help ignite ideas, see what works and what your company may be able to try”. Don’t Lose Another Customer!... [...]

MarketingSherpa has released a case study titled “Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture”. Allison Banko says, “Modifications to your marketing campaigns don’t have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs. Dive into this MarketingSherpa case study to discover how Whirlpool’s MarketingSherpa Email Awards 2014, presented by ExactTarget, honorable mention campaign boosted clickthrough rate 42% and helped to create a test-and-learn culture — all beginning with... [...]