The latest ‘Aweber’ blog post is titled “The Online Marketing One-Two Punch”. Amanda Gagnon says, “Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s when he decided to try contests with the help of a service called Contest Domination. Christian integrated this service with his email marketing efforts in AWeber. Now, Electronica Life has over 10,000 subscribers, sponsors seeking him out, plus... [...]
Archive for the 'email marketing' Category
The latest ‘MarketingExperiments’ blog post is titled “Marketing Experiment: Learn from our split testing mistakes”. Daniel Burstein says, “We recently held a subject line experiment contest with the fine folks at Copyblogger. On Tuesday, we published the results of this experiment on the MarketingExperiments Blog to hopefully help you improve your own A/B testing. While Tuesday’s post was exciting, today’s post is a word of caution. Essentially, I’ll discuss what we (intentionally) did wrong so you can learn from our mistakes. By running a split test publicly for teaching purposes,... [...]
MarketingSherpa has released a case study titled “B2C Email Marketing: Mobile accessories company boosts revenue-per-email 152% via customer appreciation promotion”. Allison Banko says, “A simple “thank you” can make all the difference. Showing your customers you appreciate them is essential to enhancing your relationship. In this case study, we feature the customer appreciation email campaign of MarketingSherpa Email Awards 2014 honorable mention, ZAGG. Discover how this top mobile accessories company utilized gracious messaging in a promotion that lifted revenue-per-email... [...]
The latest article on ‘Marketing Land’ is titled “Unlocking The Tremendous Possibilities Of Audience Data”. James Moore says, “I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, Google In fact, according to Rick Smolan and Jennifer Erwitt in the book, The Human Face of Big Data, the average person today... [...]
MarketingSherpa has released a case study titled “B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%”. Courtney Eckerle says, “”We needed a program that would truly engage with this audience, move past our traditional batch and blast email marketing practices, and turn visitors into sales opportunities,” said Byron O’Dell, Senior Director of Demand Management, IHS. Read this MarketingSherpa B2B Marketing case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over... [...]
The latest post on ‘Copyblogger’ Blog is titled “8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results”. Beth Hayden says, “Your blogging and email marketing efforts are like chocolate and peanut butter. The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined, you get Reese’s Peanut Butter cups — the #1 selling candy in the United States. You can get that same kind of best-selling synergy with a content marketing strategy that smartly combines blogging and email marketing“. 8 Smart Ways to... [...]
The latest ‘Econsultancy’ blog post is titled “Email marketing: what makes people unsubscribe?”. Matt Owen says, “The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead. But what kinds of emails avoid the annual cull? Email app ‘Unroll.me’ recently published a revealing list of popularunsubscribes from 2013. Let’s see which emails are worth having and who’s just spamming“. Email marketing: what makes people unsubscribe? ‘Econsultancy’... [...]
The latest article on ‘Marketing Land’ is titled “Apple: People Spent $10 Billion On Apps In 2013”. Greg Sterling says, “Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013. Under its 70/30 rule, Apple would have kept roughly $3 billion of that revenue. In the month of December alone the company said that users spent more than $1 billion and downloaded three billion apps. Overall, Apple... [...]
The latest article on ‘Marketing Land’ is titled “Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising”, Brings Tumblr Into The Fold”. Ginny Marvin says, “Yahoo announced several new advertiser initiatives during CEO Marissa Mayer’s keynote at CES in Las Vegas today. The company is putting an umbrella over its disparate ad formats and buying gateways called “Yahoo Advertising”. The aim is to give media buyers and advertisers closer to a one-stop-shop for Yahoo ad inventory to make buying Yahoo ads more appealing. The ad platform is backed by Yahoo’s... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: What elements of your offer get people to click?”. Daniel Burstein says, “There are many reasons customers may value your product. But which oneresonates with your customers the most? Miller Lite famously spoofed this conundrum in its TV commercials, in which people would debate whether the beer was awesome because it tasted great or because it was less filling. This is a serious challenge to you as a marketer. You’re likely not only marketing a product, but an associated offer of incentive as well. Should that... [...]