Email marketing has been one of the most used and successful weapons that the marketers across the globe have been using. Its reliable performance has made it one of the most trusted marketing tools. Personalization is the key to successful marketing. It helps you better connect with the customers and get more sales done. Marketing Land columnist Kyle Henderick has shared five personalization tips to help marketers improve their email marketing performance Henderick says, “Before we dive into personalization strategies that can give your email marketing program a competitive edge, it’s... [...]

Publishing newsletters is one of the most successful tactics that helps brands to stay in touch with their prospects and customers and promote their products along with the advice they pass on in the newsletters. AWeber columnist Kaleigh Moore has published a comprehensive article on creating quality content for the newsletters. Moore says, “What are the best email newsletters made of? Captivating copy, engaging visuals, and a clear call-to-action, right? Well, yes, but there’s more to it than that. The number of emails flooding inboxes these days is staggering. According to DMR, the... [...]

Email marketing has been the key driver of sales for several years now. One of the email marketing forms is transactional emails which is a series of emails with customers after the purchase. Transactional emails are a great way to stay connected with the customers and generate further sales. Shopify contributor Mark Macdonald has shared tips on using four types of transactional emails that can help you improve sales and customer retention. Macdonald says, “There are four key types of transactional emails: cart abandonment, order confirmation, shipping confirmation, and soliciting customer... [...]

Your email list is a treasure that helps you reach out the people who fall in your brand purview. To make the most out of your email list you need to run the campaigns that turn out the desired response. Marketing Land columnist Jessica Foster has shared five useful tips to help marketers optimize their email lists for best results. Foster says, “Your email list is one of your most prized possessions. With users becoming increasingly skeptical of subscription pop-ups and “freebie” opt-ins, getting people to join your list has been difficult for business owners and marketers alike. Once... [...]

In email marketing we try different tactics to get more opens and convert more customers. AWeber contributor Liz Willits has shared a case study explaining the impacts of normal text in the subject lines vs. capitalized text. Willits says, “Have you ever wondered if you’re using the right tactics to market your business? John Oszajca did. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music. To test his assumptions about subject lines, Oszajca set up an email split test. He created two identical versions... [...]

The AWeber contributor Liz Willits has shared a case study highlighting the impact of a subject line split test on website traffic. Willits says, “You can set up an email split test in 1 minute that could nearly double your click-through rates and website traffic. Sound too good to be true? It’s not. Because that’s exactly what happened when Light Stalking, a photography sharing community, split test their subject lines. In this post, discover the simple change that increased their website traffic from an email by 83%. The subject line split test Every weekend, Light Stalking hosts... [...]

Entrepreneur contributor Lou Casale has shared some useful ideas on the kind of email content that helps marketers get their subscribers’ attention. Casale says, “To figure out what makes an email successful, I took a look in my own inbox. I looked at emails I’ve recently received from businesses to try to understand what works and why. The emails that earned my attention and didn’t get quickly sent to my junk folder fell into the following categories. In with the new Installing hardwood floors is something most homeowners only do once. Yet, the company that installed my... [...]

In your email campaigns the first thing that the subscribers see is the subject line. To achieve optimum success in the email marketing you should work hard on crafting subjects lines that help you capture the attention of the recipients. Marketing Land contributor Len Shneyder has shared an useful article on crafting the subject lines that help you convert more customers. Shneyder says, “Subject lines have evolved thanks to the natural evolution of the channel. As heuristic filters gave way to more sophisticated Bayesian filters, which in turn evolved into machine learning algorithms designed... [...]

Customer acquisition and retention are the most important things that an organization seeks to achieve. Communication plays the vital role in doing so. Business 2 Community columnist Katie Sweet has shared four ways you can use personalized emails to improve customer loyalty. Katie says, “In this blog post, I’ll describe four main ways you can use personalized emails to improve customer success and customer loyalty. 1. Personalize at open time to reflect recent information First and foremost, each email you send should be as tailored to the individual as possible. What does... [...]

Email has been an integral part of the marketing domain. For decades it has remained one of the most trusted tools for the brands and marketers. Vertical Response contributor Lindsey Bakken has shared five tops to write great promotional emails that give your desired results. Bakken says, “Before we dig into our interplanetary advice (no, really, anyone from anywhere can use these tips), let’s take a step back. You can’t even begin to create an effective promotional email if you don’t know what your goal is. Ask yourself: What are you offering? Whom are you offering it to? What do... [...]