Mike Sands says, “I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any CMO what his or her priorities are, and chances are good that a key focus today was also on the priority list five, 10, even 20 years ago — and will continue to remain so for years into the future. What marketing goal could possibly stand this test of time? The answer: connecting with customers. Consumer behavior has evolved, and the technologies available to marketers seem to multiply by the day. But the true purpose of marketing is and has always been to help brands get... [...]

Temper Thompson is a 17 year-old boy who is a protégé of famed marketer and trainer Matt Bacak. Together, they have produced Email Cash Blueprint, with the methods Bacak taught Thompson, methods that made Thompson’s business take off. With a mailing list of under 1000 subscribers, using this method, Thompson (a high school student) earns over $10,000 in a month, which is over 3 times what his teachers make. Email Cash Blueprint contains an interview Bacak did with Thompson, in which the method used is detailed. You get the video, the audio and a PDF transcript of the interview. You can... [...]

Verónica Maria Jarski says, “Are you sharing the love with your customers this Valentine’s Day? You should be. “Data collected on Valentine’s Day 2014 from 500 million shopping experiences showed that retailers experienced an 11% improvement in average order value the week leading up to Valentine’s Day,” according to data cited in a Nextopia infographic. Moreover, total conversions also increased by 24%. So, how can you optimize your ROI on this holiday? One way is to boost your social marketing campaigns. “Shoppers referred from Facebook averaged $125.24... [...]

Tom Sather says, “As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,” insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word “free” in all caps are oldies, but still goodies. Here are some other myths I hear more and more today. Myth #1: I Don’t Need To Worry About Placement If I Have A High Sender Score Sender Score indicates how trustworthy an email sender’s IP address to an email provider, ISP or filtering company. It answers the question of how likely... [...]

The latest Silverpop blog post is titled “Gmail’s New Visual Promotions Tab: Quick Observations and Tips for Email Marketers”. Darryl Bolduc says, “Recently I wrote a blog about how simplified email imagery can help you stand out. This is truer than ever given Google’s latest curveball: Gmail Visual Promotions Tab — Grid View, which is now available on a beta basis for Gmail subscribers.If you haven’t seen it, you should definitely take a look at how your marketing emails will look from the “Grid” view. In contrast to when “Tabs” rolled out, the latest Gmail enhancement... [...]

The latest VerticalResponse blog post is titled “The 9 Emails Your Business Should Be Sending”. The VR team says, “If you want take your email marketing to a new level, we’ve put together nine emails your business should send on a regular basis. We’ll tell you the purpose of each email and the type of businesses that can benefit from it. We’ll also tell you, on a scale of 1 to 5, the difficulty level for each email. The closer the number is to 5, the more effort it takes. Plus, we give you three tips to create each email. 1. Promotional Email Purpose: To promote a product... [...]

The latest VerticalResponse blog post is titled “3 Reasons Why Emails Don’t Get Opened”. Eli Menaker says, “Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice. We’re always looking for ways to improve copy, design, headlines, etc. But sometimes, recipients will delete an email before they even open it! Why? Below are three reasons an email may never get opened:1. Committing a subject line faux pas – You only get one chance to make a first impression, as the saying goes, and it’s certainly... [...]

The latest Silverpop blog post is titled “Why NOT to Resend to Email Addresses from Suppression Lists”. Rex Burroughs says, “Several times recently I’ve been asked if it’s OK to try to resend to email addresses flagged as undeliverable on a suppression list. The short answer is no.To understand why, it’s necessary to understand how addresses get on the suppression list. While this can differ slightly from ESP to ESP, in general addresses are added for three reasons: Opt-out Abuse complaint Undeliverable“. Why NOT to Resend to Email Addresses from Suppression Lists Silverpop... [...]

The latest ‘Econsultancy’ blog post is titled “Managing email unsubscribes: best practice tips”. Christopher Ratcliff says, “No matter how well implemented your email marketing campaign is, there will always be those recipients who click on ‘unsubscribe’.  Whether your subject lines are written to be as persuasive as possible, your content has been optimised to the very last character, you’ve segmented and tested to within a gigabyte of an email’s resilience, someone, somewhere will think “not these guys again” and hurl your present and future endeavours... [...]

The latest ClickZ blog post is titled “Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else”. Jessica Lee says, “Email is an important aspect of many brands’ marketing channels. TrackMaven wanted to explore what brands were up to with their email campaigns, so they examined more than 2,000 email lists and more than 93,000 emails to find out. In their study, TrackMaven looked at days and times sent, word count, headlines, imagery used, and more. Let’s have a look at the results published this week. Thursday was the most popular day to send email, while Tuesday and... [...]