The latest article on ‘MarketingProfs’ is titled “Are You Doing Email Wrong? Just Four Steps to Increase Sales”. Joy Gendusa says, “Email marketing is similar to social media in that it’s a marketing tool that’s most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on the first contact; 3% of sales are made on the second contact; 5% of sales are made on the third contact; 10% of sales are made on the fourth contact; and 80% of sales are made on the fifth to twelfth contact. Yet… 48% of salespeople never follow... [...]
Archive for the 'email marketing tips' Category
The latest article on HubSpot blog is titled “Stop! 9 Things You Need to Do Before You Hit “Send” on That Email”. Nicole Denton says, “Ah, the email campaign… it’s the marketing tactic that can often make marketers and consumers alike squirm, thanks to some less than pleasant email marketing behaviors by some brands. However, a few companies don’t have to ruin it for the rest of us. In fact, despite the SPAM, email marketing is alive and well…as long as it’s done right. According to Merkle, 74% of consumers actually prefer to receive commercial... [...]
The latest VerticalResponse blog post is titled “How to Make Your Email Campaign More Clickable”. VerticalResponse team says, “The makeup of an email newsletter can vary tremendously. Some businesses include entire articles in their emails, others send a list of headlines with a teaser paragraph and thumbnail, and some just list out headlines.What works best, in terms of engaging recipients and getting people to click? We asked Stephanie Miller, vice president of member relations at the Direct Marketing Association. As a digital marketing expert, she helps businesses connect with... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 letters to drive subject line success”. Allison Banko says, “It’s tried and true: Personalization works in marketing. You know this already – approach your consumers as individuals and reap compelling results. However, tailoring campaigns can call for plenty of pain and patience along the way due to the journey of implementing new technology and complex techniques. But the attendees in the General Session Room of the Aria Resort & Casino Las Vegas atMarketingSherpa Email Summit 2014 learned that there’s... [...]
The latest article on HubSpot blog is titled “Sales Heartbreakers: How to Use Breakup Emails to Attract Your Prospects”. Anum Hussain says, “There are some relationships that you’re happy to see end. You know — when you’re stuck dating someone you just don’t like that much. But sometimes you start a relationship with someone who has really piqued your interest. Despite how many times this potential partnerhas reached out, though, it’s not uncommon for your conflicting calendars to keep your love from prospering. And when this happens, you get that... [...]
The latest post on ‘Copyblogger’ Blog is titled “The Lede: Michael Stelzner on Capturing Emails and Committing to Quality”. Jerod Morris says, “ From nothing to Technorati’s #1 business blog in a little over four months. That’s quite a story. It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked. Capturing emails and committing to quality … Stelzner has been steadfast with both since launching Social Media Examiner, and the site’s sustained... [...]
The latest ‘Aweber’ blog post is titled “Love Your Blog: 4 Essential WordPress Plugins For Content Marketing”. Rebekah Henson says, “Bloggers and WordPress. You guys go together like chocolate and peanut butter (yum!). So let’s talk about some ways to make the most of your beautiful partnership. We rounded up four of our favorite plugins to help take your content marketing to new heights. Scribe Scribe is a plugin developed by the people at Copyblogger, so you know it’s good for you and your content. Scribe analyzes your blog posts to make sure the content aligns with the rest... [...]
The latest article on ‘Marketing Land’ is titled “Email Is The New Email”. Alex Lustberg says, “So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand introductions and product recommendations to advanced content marketing strategies and purchase transaction confirmations. Despite email having the highest ROI of all digital marketing channels and being the most direct route to the customer, marketers don’t give it the attention or budget that it deserves“. Email Is The New Email Marketing... [...]
The latest ‘Aweber’ blog post is titled “Do You Alienate Your Subscribers?”. Amanda Gagnon says, “I noticed a handyman truck the other day with “Rent-a-Husband” on the side. I thought it was a cute name for such a business. I saw a similar one later that day called “Husband For Hire.” This caused my marketing brain to kick into gear. Could these businesses be losing customers because of their name? How many busy single men or husbands would want these vans parked outside their home? It’s good to focus on a niche, but should you risk alienating so many potential customers? Let’s... [...]
The latest article on ‘MarketingProfs’ is titled “Email Marketing Tactics: What Worked (and What Didn’t) in 2013”. Ayaz Nanji says, “Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services. Personalized triggered marketing mailings had similar lifts, with 25% higher unique open rates and 51% higher unique click rates. The effectiveness of personalization varied by industry, Experian’s analysis found: CPG (+6%) and media... [...]