The latest ‘Web Marketing Today’ blog post is titled “11 Ways to Improve Email Open Rates”. Pamella Neely says, ““Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate. Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, but an email marketing program’s overall open rate is a key indicator of health. As we’ll see in a moment, a weak... [...]
Archive for the 'email marketing tips' Category
Experian is hosting a live video chat with Liz Gould on “Email marketing strategies for the customer-centric marketer” on Tuesday, January 14 at 3.00 pm ET. Michael Delgado says, “Email continues to reign as one of the most profitable channels for marketers and a key touch point for customer engagement. Join our live video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Marketing Study. Liz will share trends and examples of how today’s brands are using email as the hub of their cross-channel marketing efforts. Download the 46-page... [...]
The latest ‘Aweber’ blog post is titled “EPIC Marketing for 2014”. Brandon Olson says, “On Wednesday, January 8, we kicked off our monthly #AWeberHour Twitter Chat series by chatting with Joe Pulizzi, founder and CEO of Content Marketing Institute. Joe shared his insights on what 2014 has in store for content marketing, as well as New Year’s resolutions every content marketer should make. Here are some highlights from the chat. Mark your calendars for our next #AWeberHour Twitter Chat on Wednesday, February 5, at 3pm ET. We’ll be talking about “Finding the Right Partners for... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “How are companies sharpening their email marketing tactics?”. Erin Haselkorn says, “As modern technology keeps advancing, companies continue to find new ways of connecting with customers. They’re using web chats, mobile applications and social media plugins to communicate with people in new ways. As this happens, marketers uncover more information about those customers. However, there are some tried-and-true methods of communication that are still very popular today. Many businesses rely on email for the lion’s share... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “Canadian Anti-Spam Law update”. Alex Krylov says, “CASL will come into force in phases starting July 1, 2014 The information below should not be considered legal advice. Please consult with appropriate legal counsel before relying upon the compliance information provided below. As of December 2013 both regulators responsible for implementing Canada’s Anti-Spam Law have finalized their regulations. Industry Canada’s guidelines confirm all but one of the expected exemptions, provide needed clarifications to key requirements... [...]
The latest ‘MarketingExperiments’ blog post is titled “Marketing Experiment: Learn from our split testing mistakes”. Daniel Burstein says, “We recently held a subject line experiment contest with the fine folks at Copyblogger. On Tuesday, we published the results of this experiment on the MarketingExperiments Blog to hopefully help you improve your own A/B testing. While Tuesday’s post was exciting, today’s post is a word of caution. Essentially, I’ll discuss what we (intentionally) did wrong so you can learn from our mistakes. By running a split test publicly for teaching purposes,... [...]
The latest ‘Econsultancy’ blog post is titled “Email marketing: what makes people unsubscribe?”. Matt Owen says, “The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead. But what kinds of emails avoid the annual cull? Email app ‘Unroll.me’ recently published a revealing list of popularunsubscribes from 2013. Let’s see which emails are worth having and who’s just spamming“. Email marketing: what makes people unsubscribe? ‘Econsultancy’... [...]
The latest article on ‘Marketing Land’ is titled “Apple: People Spent $10 Billion On Apps In 2013”. Greg Sterling says, “Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013. Under its 70/30 rule, Apple would have kept roughly $3 billion of that revenue. In the month of December alone the company said that users spent more than $1 billion and downloaded three billion apps. Overall, Apple... [...]
The latest article on ‘Marketing Land’ is titled “Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising”, Brings Tumblr Into The Fold”. Ginny Marvin says, “Yahoo announced several new advertiser initiatives during CEO Marissa Mayer’s keynote at CES in Las Vegas today. The company is putting an umbrella over its disparate ad formats and buying gateways called “Yahoo Advertising”. The aim is to give media buyers and advertisers closer to a one-stop-shop for Yahoo ad inventory to make buying Yahoo ads more appealing. The ad platform is backed by Yahoo’s... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: What elements of your offer get people to click?”. Daniel Burstein says, “There are many reasons customers may value your product. But which oneresonates with your customers the most? Miller Lite famously spoofed this conundrum in its TV commercials, in which people would debate whether the beer was awesome because it tasted great or because it was less filling. This is a serious challenge to you as a marketer. You’re likely not only marketing a product, but an associated offer of incentive as well. Should that... [...]