Email marketing is one of the most profitable direct marketing channels. According to Statista, the global revenue from email will reach $17.9 billion by 2027. Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide for Beginners’. Clodagh O’Brien says, “Let’s look at three of the most important aspects of email marketing for your business. 1) Data collection One of the key reasons companies leverage email is for data collection. As third-party cookies are phased out, getting email subscribers is a great way to collect personal data from people who are... [...]

HubSpot has published a new video ‘Email Marketing Planning: 3 Powerful Tips You Need to Know’ sharing some useful tips to improve your email marketing. The HubSpot team says, “Calling all email marketers! In this video we’re sharing 3 email marketing tips for organization, plus a walkthrough of our awesome free email marketing template that will help you stay on top of things! Getting organized can be tricky, and we’re here to help make email marketing planning a breeze. Make sure to watch ’til the end, so you can learn all you need to know about organizing your emails.” HubSpot  [...]

Email continues to evolve as a great marketing tool. It is one of the most used and preferred channels of marketing today. MarketingProfs has published an article featuring six email marketing trends for 2022. The MarketingProfs team says, “Marketing is changing—and fast. Email is still the dominant marketing channel, but a lot is happening in the digital world. In 2022, how do you stack up against your competition? Knak surveyed over 200 marketing professionals and compiled the findings in our 2022 Email Marketing Benchmark Report. Here are six major findings from the study. 1. Email... [...]

HubSpot has published a new podcast episode ‘This Simple Strategy Grows My Email List By Thousands Each Month’ featuring Amy Porterfield. In this episode, you’ll learn a simple strategy you can use throughout your website to grow your email list significantly. This strategy brings in thousands of new subscribers for me each month. I love this easy strategy, and you can use it whether you’re just starting out or you’ve had your business for years. This Simple Strategy Grows My Email List By Thousands Each Month HubSpot  [...]

With email newsletters, you can continue to build your following and grow your business. MarketingProfs contributor Chad S. White has shared nine best practices to improve email newsletters. He says, “To get a read on the latest newsletter trends, I spoke with our creative services and B2B teams here at Oracle Marketing Consulting about what they were doing when they overhauled our clients’ newsletters. Here are their top recommendations. Consider these your guide to the new best-practices for email newsletters. 1. Use single-column layouts Although a two-column layout allows you... [...]

MarketingProfs has published a new episode of Marketing Smarts podcast ‘New B2B Email Marketing Techniques That Work Right Now’ featuring Jay Schwedelson. George B. Thomas says, “Technology is changing. Things that were true 10 years ago no longer apply. Jay and host George B. Thomas refer to the world of email marketing as “the wild wild west.” “There are no more rules,” Jay says, and then proves it by taking controversial stances. Here are a few of them: Open rates can be valuable (what?). Unsubscribes are a good thing, so don’t let them freak you... [...]

Your emails should be authentic and persuasive. Then only, you can appeal to your audience. Watch Ahrefs’ new video ‘How to Write Email Outreach Templates That Don’t Sound Templated’ to improve your email marketing. The Ahrefs team says, “In this video, you’ll learn how to write personalized outreach templates without them sounding templated.” Ahrefs  [...]

A thank you page is the page that appears after someone has completed an action. AWeber contributor Pam Neely has published an article featuring 10 great thank you page examples. She has also shared tips to how to create your own thank you pages. She says, “You can do a ton of interesting things with thank you pages – as you’re about to find out! 10 ideas for thank you pages that rock with examples Let’s work from the basics to the fancy stuff, with thank you page examples sprinkled in along the way. 1. Ask people to confirm their email address Using “confirmed opt-in,” also known... [...]

Email marketing is one of the most effective forms of marketing. It helps you stay in touch with your audience and present relevant offers. However, we should give the liberty of receiving or not receiving our emails to the people. Read Content Marketing Institute’s latest article on why we need an unsubscribe strategy in email marketing. Ann Gynn says, “Email providers are increasingly making it easier for their customers to stop receiving your newsletters and other subscriber emails. In Gmail, when a subscriber hasn’t opened any email from the sender after 30 days, a notice pops... [...]

A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Patrick Dang has published a new video ‘Top 5 Cold Email Tips to Dominate B2B Sales’ featuring five email marketing tips to grow your b2b sales. He says, “Learn the Top 5 Cold Email Tips & Cold Emailing Strategies to CRUSH B2B Sales, Tech Sales, SaaS Sales.”  [...]