Email deliverability refers to the ability of an email message to successfully reach its intended recipient’s inbox without being filtered out or marked as spam. It’s a critical aspect of email marketing and communication, as even the most well-crafted emails are ineffective if they never make it to the recipient’s inbox. Digital Marketing Depot has published a new guide ‘The 2024 Guide to Email Deliverability’. The DMD team says, “Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in February... [...]

Email marketing is a direct and personalized way to communicate with customers. It’s a type of direct digital marketing that involves sending promotional or informational content. AWeber contributor Sean Tinney has published an article featuring 14 easy to implement email marketing best practices to improve results. Sean says, “No matter what your business is or what industry you’re in, some tried-and-true best email marketing best practices can only help guide you to success. 1 – Create emails that are easy to scan and read Your subscriber’s inboxes are busy. To cut through... [...]

According to WebFX, mid-sized businesses typically spend $10–$1500 per month for email marketing. Neil Patel has published a blog post on the cost of email marketing. He says, “I wanted to see how much money digital marketers in the U.S. spend on their email marketing. If you’re curious about the cost of email marketing or want to see how your spending stacks up against other businesses, you’ll find the answers here. Key Findings On Email Marketing Costs The majority of surveyed digital marketers in the U.S. spend between $1,001 and $5,000 per year on email marketing. 10% of respondents... [...]

Copyblogger has published the latest podcast episode ‘From 0 to 150k+ Subscribers In 7 Months’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s throwback episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) dig in to show you what you can learn from their content, growth, and monetization strategies. Tim also breaks down the lead-gen industry with a live look at a website Ethan’s thinking of buying.” https://www.youtube.com/watch?v=uiPr6lcebtM Copyblogger    [...]

The Upper Ranks has published ‘The Realist’s Guide to Follow Up Emails’ featuring useful tips, tricks, and tactics for sending effective follow-up emails that get opened and replied to. David Farkas says, “In this guide, I’m gonna give you proven tips, tricks, and tactics for sending effective follow-up emails that get opened and replied to. There are a lot of characteristics that are commonly shared between skilled, high-level link builders. One such characteristic is creativity. A truly successful link building campaign requires an ability to conjure distinctive ways of... [...]

Google and Yahoo are enacting new inbox privacy protections in February. These new email deliverability requirements will impact email marketing—and if your organization is not ready for the changes, delivery (and sales) may suffer. MarketingProfs has published a new report ‘Demystifying Inbox Deliverability: Changes Coming in 2024’. The MarketingProfs team says, “With this free download from Marigold, you’ll discover the steps you need to take to ensure your emails continue to reach the inbox. You’ll learn: Why Google and Yahoo are tightening their delivery rules—and... [...]

AWeber has published ‘Mastering email nurture campaigns: A guide to boosting customer engagement’. Rhonda Bradley says, “In this guide, you’ll discover how easy it is to create automated email campaigns that nurture leads through the sales funnel and increase your engagement and sales — with very little effort on your part. What is an email nurture marketing campaign? How do nurture emails work? 7 best practices for email nurture campaigns How to set up an email nurture campaign: A 5-step checklist What is an email nurture marketing campaign? An email nurture campaign is... [...]

Copyblogger has published the latest podcast episode ‘How to Make Thousands On A 1k Person Email List’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “This week we have another throwback episode. On this week’s episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk about self doubt, idea validation, and how to allocate your energy across... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Effective B2B Email Strategies for the Win’ featuring Matt Treacey. George B. Thomas says, “Calling all nature nerds: If you could never quite make sense of email marketing dynamics, Episode 576 of Marketing Smarts might be just what you need. Its guest is bestselling author Matt Treacey, who used his background in ecology to reframe email marketing in his book Natural Orders. “I actually found a lot of overlap between some of the stuff that I had been studying and working with in ecology and... [...]

An email marketing audit is a thorough evaluation of an email marketing strategy. It assesses the performance of email campaigns to identify what is working and what isn’t. HubSpot has published ‘Email Marketing Audit — The Complete Guide‘ to help marketers with email audit process. says, “Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. The Benefits of Email Marketing Audits I interviewed... [...]