A blank email canvas can be a very intimidating place to start – but it doesn’t have to be. It’s important to consider how to frame your message and copy in a way that inspires people to take action. But it’s not as much guesswork as you might think. Digital Marketing Depot has published ‘The Definitive Guide for Writing and Designing Emails That Convert’. The DMD team says, “There is a psychology behind what grabs readers attention and why and proven theories about why people convert. Are you ready to use the science of influence to your advantage? In Marigold’s latest... [...]

Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people using email. HubSpot contributor Erica Santiago has published an article featuring 12 email marketing trends marketers should know. She says, “The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from my overcrowded inbox. Let’s get started. 1. More Focus on Data Protection and Privacy 64% of online consumers have quit doing business or working with an organization for asking for too much personal... [...]

Email marketing is one of the most effective marketing channels available today, with an average ROI of 4000%. This means that for every $1 you spend on email marketing, you can generate $40 in revenue. HubSpot contributor Pamela Vaughan has published an article featuring 20 email best practices that drive results. She says, “According to a HubSpot survey, 94% of marketers find email marketing effective for reaching their business goals. 17 Inbound Email Marketing Best Practices 1. Don’t purchase contact lists. This first tip should come as no surprise, but given the General Data... [...]

Email segmentation is a marketing tactic that divides email subscribers into smaller groups based on specific criteria. The goal is to send the right message to the right people at the right time. AWeber has published a new report ‘Segmenting Your Subscribers’ featuring useful advice on email segmentation. The AWeber team says, “By segmenting your list, you can address relevance, make sure that your emails are true to your original offer and give subscribers only the information that they expressed interest in receiving. In This Report, You’ll Learn: What to send to people... [...]

Color psychology is the study of how colors influence human behavior. In marketing and branding, color psychology is used to understand how colors impact consumers’ perceptions of a brand. Marketers believe that color can influence consumers’ emotions and perceptions about goods and services. For example, a company’s logo can attract more customers. AWeber has published a new video ‘Boost email engagement with color psychology’ featuring useful tips on improving email engagement. The AWeber team says, “There are so many different ways you can use colors in... [...]

HubSpot has published a new video ‘Top Cold Emailing Tips (Boost Open Rates Today)’. The HubSpot team says, “With the right plan in place, cold emailing is a marketing method proven to increase sales leads and grow your business. In this video, we’ll take you step-by-step through some of the best cold email strategies and offer game-changing tips on how to write your own effective cold emails based on these tactics. By the end of this video, you’ll learn exactly how to warm up your cold outreach to maximize open rates and ultimately close more deals! What... [...]

In today’s digital age, email has become an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms, and verify our identity. It’s the key to our digital footprint. Digital Marketing Depot is hosting a webinar ‘Unleash the Untapped Power of Email Address Intelligence’ on Thursday, October 5, 2023, at 1.00 pm EDT. The DMD team says, “During this webinar, you will learn the significance of email address intelligence in the modern digital landscape and how it can: Drive... [...]

Inbox Zero is a popular email management method aiming to help you keep your inbox organized and free of clutter by responding to or deleting emails as quickly as possible. HubSpot contributor Lindsay Kolowich Cox has published an article featuring useful strategies on getting to Inbox Zero in Gmail. She says, “Here’s how to set this up in Gmail. The Step-by-Step Guide to Getting to Inbox Zero in Gmail Step 1: Prepare for your new inbox layout. To make this whole process work, you’ll need to get rid of the Social and Promotions tabs. (Pro Tip: If you’re worried about getting... [...]

There are a lot of opinions about maximizing your email marketing results, with experts arguing on both sides of every variable. MarketingProfs is hosting a webinar ‘Email Marketing Myths Debunked’ on Tuesday, September 19, 2023, at 2:00 pm ET. The MarketingProfs team says, “Join Act-On Software’s Kelsey Yen, demand generation manager, and Matt Sailor, senior content marketing manager, for this fun, interactive webinar. They’ll unravel the mysteries around email marketing, set the record straight, and debunk persistent email marketing myths. Plus, you’ll get... [...]

HubSpot has published a new video ‘Email Marketing Design : PRO Tips for High Conversion’. The HubSpot team says, “Unlock the potential of your business with our guide to mastering email marketing design! In this video, we dive into expert strategies to elevate your email marketing design, transforming passive recipients into engaged customers. Learn how to set clear SMART goals, draft impactful email content, maintain consistency across campaigns, and much more. For those eager to go beyond, click the link for our comprehensive email marketing certification course.... [...]