Crafting great email subject lines and feeding useful content in your emails is one of the ways to make your subscribers value your email communication. There could be various reasons people do not like to read your emails. May be they are long, not clear or they are personalized. HubSpot columnist Aja Frost has shared five reasons why your subscribers ignore your emails. On relevance of the emails, Frost says, “Brand recognition can definitely help, but it won’t close deals for you. Far more important? Your product helps the customer solve a problem they’re actually dealing with. Unless... [...]

According to a Radicati Group research, the total number of worldwide email accounts reached 4.3 billion by 2016. Another Pew Research states that 92% of online adults use email and 61% of them use it on an average day. These statistics promise a brighter future for email marketing. With these opportunities it is very important to build an email subscriber list. Marketing Land columnist Scott Heimes has shared four tips to grow an email marketing list. Heimes says, “Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers... [...]

Email marketing is here to stay. Getting subscribers and keeping them onto your list is the core challenge that marketers face. HubSpot writer Mike Renahan has shared 21 ways that marketers can use to make their introductory emails more successful. Renahan says, “Writing a great outreach email is tough. You’re well-aware that even if your prospect is interested in your value prop, you’re competing for their attention with tons of other emails, not to mention all their other to-dos. So what should you be writing to pique their interest? Hopefully, you’re avoiding the phrases... [...]

2017 is the year of interactive emails. It means that email marketers need to evolve tactics that can help their emails more engaging and bring out desired results. To help marketers craft right emails marketing campaigns, Small Business Trends writer Annie Pilon has shared a list of 50 business email etiquette. Pilon says, “Email may be important, but if you don’t communicate the right way, you could actually harm your business. There are some business email etiquette rules and guidelines you can follow to make sure your email communication is solid. Here are 50 tips. Have a Professional... [...]

According to Small Insights and GetResponse research, 58% users of Automated Email Marketing Software send standard newsletters, 46% send promotional campaigns, 43% send simple autoresponders and 16% send reactivation emails. There are a lot many things marketers can do with their automated email marketing software. Small Business Trends writer Matt Mansfield has covered eight things marketers can do with it. On sending standard newsletters, Mansfield says, “Most small businesses start by sending an email newsletter to their subscribers. This simple email marketing strategy is effective,... [...]

According to a Content Marketing Institute research, 93% B2B marketers distribute content through emails and 91% of them that email marketing is critical for them. In her recent article, CMI’s Ann Gynn has referred eight things marketers should know to make their email marketing stand out. Gynn says, “Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content. That was the wisdom from Mathew Sweezey, principal of marketing insights at Salesforce and author of Marketing Automation... [...]

Internet marketers employ email as a most common tactic to reach out their prospects and clients. Some of them enjoy good open and click-through rates and some don’t. Marketing Land contributor Andrea Lehr has shared ten ways you can enhance the reach of your emails and achieve better results. Lehr says, “Getting someone to open your email is only half the battle. If your subject line is your first impression, someone opening your email is a “yes” to a second date, and the introduction to that same email is the start of a budding relationship. And like any relationship, your intro... [...]

Email marketers use breakup emails to provoke a response from a prospect who so not respond. This tactic helps email marketers generate more responses as compared to the traditional emails. According to Katharine Derum, senior sales manager at HubSpot, her team sees a 33% response rate to their breakup emails. HubSpot’s Michael Pici has shared three examples of breakup emails that work. Pici says, “The traditional breakup email doesn’t work as well as it used to. Prospects are tired of reps asking if they can close their file or if they haven’t responded because they’ve been... [...]

Dr. Amit Pareek (a familiar name to our readers) was able to increase the ROI on his promotional emails by changing the autoresponder he uses. Dr. Pareek is making approximately $300,000 per year from email marketing and has been using email marketing for many years. After having account trouble at two well-known commercial autoresponder companies, he decided to create a brand new autoresponder so he would no longer have to depend on a third party where things could go wrong. He and his team of software developers defined their best set of requirements for a good autoresponder for small businesses... [...]

Mike Sands says, “I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any CMO what his or her priorities are, and chances are good that a key focus today was also on the priority list five, 10, even 20 years ago — and will continue to remain so for years into the future. What marketing goal could possibly stand this test of time? The answer: connecting with customers. Consumer behavior has evolved, and the technologies available to marketers seem to multiply by the day. But the true purpose of marketing is and has always been to help brands get... [...]