Crafting convincing emails is an art. With effective language use and incorporation of the eight marketing strategies you can make your email marketing campaigns more successful. Martech Today columnist Mary Wallace has shared four ways to improve your email creation process. On establishing right standards, Wallace says, “Building a set of standards is a no-brainer for optimization. As the basis of every outbound communication, your email configuration should be consistent between deployments. If you need to revisit it each time, something’s wrong. Start by defining and saving the correct... [...]
Archive for the 'email marketing tips' Category
Email overload is one of the most common issue that the Internet users face today. For your prospects too it would be a challenge to sort the important email and prioritize reading them. It is very crucial to craft catchy and relevant subject lines for your email marketing campaigns to make them open and read your emails. HubSpot columnist Olivia Allen has shared seventeen tips to write catchy email subject lines. Allen says, “Do you want your email content opened, read, and clicked? It all starts with the subject line. Here are 17 tips to help jazz them up and boost engagement. What Makes... [...]
In marketing email conversion rate depends on the email open rates and the click rates. In 2016, the average email open rate was 24.88% and the click rate was 3.42%. Conversion is always a challenging task for the marketers where they have to work very hard to convince their prospects to take an action. Small Business Trends columnist Ronald Dod has shared fifteen ways to help marketers improve their email conversion rate. Dod says, “When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use. But if your inbox is anything... [...]
Email marketing is on the priority list of any brand or marketer today. It has been the most trusted tool for marketing for past many years. With the right combination of content, creativity and authenticity marketers can surely win more with email marketing. CMI columnist Jodi Harris has shared six strategies to help marketers increase their reach, impact and customer satisfaction in email marketing. On building a strong list, Harris says, “Your email content won’t do your business any good if you aren’t reaching the right people – or reaching enough of them to drive your content... [...]
In email marketing the subject is the first thing that your subscribers see. According to a CMBInfo report, 47% of email recipients decide whether or not to open an email based on subject line. HubSpot’s Olivia Allen has shared seventeen tips to help marketers improve their marketing email’s subject lines. On keeping the subject line ‘short’, Allen says, “Email subject lines will get cut off if they’re too long, particularly on mobile devices. And with 67% of email opens taking place on mobile, we recommend using subject lines with fewer than 50 characters... [...]
According to the ReturnPath 2017 Deliverability Benchmark Report, 20% of emails do not reach the inbox which results into the loss of potential revenue for the marketers. Email deliverability is one of the most common email marketing problems marketers have been facing for a long. Marketing Land columnist Scott Heimes has suggested three ways to ensure proper email delivery. Heimes says, “Specifically, an organization can take three actions to ensure deliverability to its target audience: The first is to check for spam complaints. The second is to build out your email infrastructure. The... [...]
ReturnPath has published the ‘2017 Deliverability Benchmark Report’. The report is intended to help marketers analyze their email performance and improve their email deliverability. The ReturnPath team says, “For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships... [...]
As we know email has been the most trusted form of marketing for a very long period now. In your email marketing the subject plays an important role as it is the subject that your recipient sees first. HubSpot columnist Leslie Ye has shared a list of fifteen words that you should avoid using in your email subject lines. Ye says, “When you only have six or eight words to capture a prospect’s attention, every single one has to count. It’s bad enough when the words you choose aren’t compelling or interesting. It’s even worse when your subject line uses a word or phrase that sets off... [...]
Email has remained the most trusted tool for marketing for a long time now. Most marketers use email marketing to boost their sales and promote a brand. Working to improve your email marketing campaigns can help you deliver a better email experience to your subscribers. Entrepreneur columnist Guy Sheetrit has shared eight mistakes marketers make while running their email marketing campaigns. Sheetrit says, “Email marketing is tricky business. It can make or break your brand sooner than you’d imagine. However, most digital marketers find themselves in the soup when their sincere email marketing... [...]
According to an Emma report 2017 Email Marketing Industry Report, 58% marketers said that they plan to increase spending on email marketing during the next year. 47% of marketers reported that email generates the most ROI for their organization. The report compiled inputs from a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s annual Marketing United conference. More Findings For 68% marketers, gaining new customers and increasing revenue are ultimate measures of success 64% of marketers are not having enough time or enough personnel to do the kind of marketing... [...]