A catchy and meaningful email subject line can help you to win the subscriber’s attention and achieve desired goals. HubSpot contributor Doug Bonderud has published an article featuring 20 statistics about sales email subject lines for 2023. He says, “Sales emails are a great way to capture customer attention and drive revenue. Of course, this comes with a caveat, since recipients have to actually open these emails for campaigns to work. Here, the old adage holds true — you only get one chance to make a first impression. Ready to go from email trash bins to open sesame? Let’s... [...]

Email is a powerful tool to connect with new audiences and persuade them to take an action. Search Engine Land has published an article featuring three ways to drive sales with email. The SEL team says, “If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your ideal prospects Improve your metrics and increase email revenue. How to make more sales with email: assess your current performance Before you  drastically change your email marketing strategy,... [...]

The webinar “Boosting Your Email Marketing with MailerGPT,” is scheduled for 4 April at 10 AM EDT. Limited seating is available; register here: MailerGPT Launch Training. As a leading email marketing platform, the MailerGPT is committed to providing marketers with the tools and expertise they need to take their email campaigns to the next level of effectiveness. During the training webinar, their experts will share valuable insights and best practices on how to leverage MailerGPT‘s features to drive engagement, increase open rates, and generate more conversions. In This Webinar,... [...]

Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time, sending automated messages leveraging a marketing automation tool. AWeber has published a new video on what is an automated email campaign and how can it save me time. The AWeber team says, “This email automation tutorial will show you how you can save time and money by working to engage and grow your audience and business, 24/7.” AWeber  [...]

HubSpot has published ‘The Beginner’s Guide to Email Marketing’ to help marketers build effective email marketing campaigns. The Beginner’s Guide to Email Marketing includes tips like: Getting started by growing your email list. Remaining CAN-SPAM compliant. Using email automation to save time. Segmenting your audience to deliver targeted content. And More! The Beginner’s Guide to Email Marketing HubSpot  [...]

Neil Patel has published a new video ‘Avoid This Email Marketing Strategy At All Costs’ highlighting an email marketing strategy you should avoid. He says, “Look, I’ve been around the block a few times. I’ve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy did NOT work – and here’s how you can avoid falling into the same trap.” Neil Patel’s Blog  [...]

Search Engine Journal has published ‘Email Marketing: An In-Depth Guide’ explaining email marketing and how to succeed at it. Brian Fredrick says, “If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business: Email marketing drives traffic to your website, blog, social media account, or anywhere else you direct it. It allows you to build a stronger relationship with your targets via personalization and auto-triggered campaigns. You can segment your audience to... [...]

MarTech’s webinar on ‘Maximize Email Engagement and Personalization with Data & AI’ is available on replay. The MarTech team says, “A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries, and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results. You’ll also learn how they: Accessed... [...]

ClickZ has published a new guide ‘Email, The Weapon Against Identity Fraud’. The ClickZ team says, “US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention.  Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc.  An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs.  Data about an email tells a lot about an individual behind the email or a potential fraudster.  The AtData API provides companies... [...]

This is a reminder for the Digital Marketing Depot webinar to be held on January 31, 2023.  Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to get a sense of a few things: What is multi-site management, and why it’s foundational in establishing diverse yet on brand, digital experiences? How our partners... [...]