HubSpot has published a new video ‘Email Marketing Design : PRO Tips for High Conversion’. The HubSpot team says, “Unlock the potential of your business with our guide to mastering email marketing design! In this video, we dive into expert strategies to elevate your email marketing design, transforming passive recipients into engaged customers. Learn how to set clear SMART goals, draft impactful email content, maintain consistency across campaigns, and much more. For those eager to go beyond, click the link for our comprehensive email marketing certification course.... [...]

Email marketing has been one of the most trusted forms of business worldwide. It fares the highest when it comes to achieving the best marketing performance. Vertical Response has published an article explaining the future of email marketing in 2024. The VR team says, “As a small business owner or email marketer, staying ahead of the latest industry trends is essential. This allows you to stay current with what your customers want and adapt to changes in the marketing landscape. With technology constantly evolving, the next few years are sure to bring some exciting shifts in email marketing.... [...]

There are a lot of opinions about maximizing your email marketing results, with experts arguing on both sides of every variable. MarketingProfs is hosting a webinar ‘Email Marketing Myths Debunked’ on Tuesday, September 19, 2023, at 2:00 pm ET. The MarketingProfs team says, “Join Act-On Software’s Kelsey Yen, demand generation manager, and Matt Sailor, senior content marketing manager, for this fun, interactive webinar. They’ll unravel the mysteries around email marketing, set the record straight, and debunk persistent email marketing myths. Plus, you’ll get... [...]

Neil Patel has published a new video ‘The Biggest Lesson Neil Learned From Sending Out 255 Million Emails’. In the dynamic landscape of digital communication, where businesses constantly strive to make their mark and connect with their audience, Neil embarked on a journey that would yield invaluable insights. With a determined spirit and a vision for excellence, Neil set out to navigate the complex world of email outreach, armed with a staggering 255 million messages to send. What emerged from this colossal endeavor were not just email campaigns but a treasure trove of lessons that... [...]

Email has remained one of the most trusted tools for marketing and promotion. By effectively using email platforms, you can give an edge to your business. Search Engine Journal contributor Himani Kankaria has published an article featuring 19 email marketing mistakes that affect open, click, and conversion rates. She says, “These mistakes are purely based on my experiences, and examples are just for inspiration and learning purposes. 19 Email Marketing Mistakes That Cost You Big Time Today 1. Missing Out On The Email Purpose One of the biggest email marketing mistakes is not defining the... [...]

HubSpot contributor Rebecca Riserbato has published an article highlighting 16 email previewing, testing, & rendering tools. She says, “From HubSpot to GlockApps, here’s how to choose the right email previewer for your needs and budget. Aside from previewing emails, many suggested tools also include other email marketing features, like advanced testing. 1. HubSpot Email Marketing Tool Price: $18 per month to $800 per month. We’ve baked HubSpot’s Email Marketing Tools into your CRM plan. You can use authentic and accurate customer data to power your email marketing efforts. Because... [...]

Neil Patel has published a new video ‘Boosting Conversions with Email Marketing’. He says, “In the rapidly evolving landscape of digital communication, the art of effective email has undergone a profound evolution. With each passing day, individuals are inundated with a deluge of emails, making it increasingly challenging for businesses and individuals alike to cut through the noise and capture the recipient’s attention. As a result, the concept of “Effective Email Evolution” has emerged as a crucial endeavor for those seeking to connect, engage, and convert... [...]

Email stands tall when it comes to achieving your marketing goals. With right set of tools and content, you can get mesmerising results. HubSpot contributor Pamela Vaughan has published an article featuring three email marketing best practices that actually drive results. She says, “Below are different best practices to remember at various points of your email marketing campaign. Email Formatting Best Practices  When formatting your emails, make sure to: Avoid using ‘No-Reply’ in the sender’s email address. Have you heard of CAN-SPAM? This longstanding piece of legislation... [...]

Content Marketing Institute contributor Kim Moutsos has published an article featuring insights from 23 content marketing experts on the future of email marketing. She says, “We asked the content and marketing leaders, practitioners, and experts speaking at Content Marketing World this September whether 2024 will be the year email falls from its status as the channel marketers just can’t quit and what (if anything) would take its place. Email marketing works Marketers depend on this channel for good reasons, not the least of which are it’s owned, it generates a response, and it doesn’t... [...]

Copyblogger has published the latest podcast episode ‘Case Study: How The Hustle And Other Newsletters Maximize Email Capture’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dive into a detailed breakdown of how The Hustle and several other successful newsletters design their websites to maximize to convert as many visitors as possible into email subscribers. They discuss everything from page design, to the merits of pop-ups, incentivizing subscribers, and how to craft high... [...]