In 2024, email marketing is increasingly personalized, leveraging AI to deliver hyper-targeted content. It’s a crucial tool for nurturing customer relationships and driving engagement through tailored, data-driven campaigns. Content Marketing Institute contributor Ann Gynn has published an article featuring 19 do’s and don’ts of improving email marketing. She says, “Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want. But to gain email’s true advantage, you don’t just hit the... [...]

AWeber contributor Chelsea Hurst has published an article answering the question ‘Are image-only emails good for reader experience or problematic?’. She says, “I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month. I was so happy with how everything turned out—but that happiness turned into utter dismay when we received our copies from the printer. All of the images on the entertainment page were missing. I rushed to check my InDesign file. Sure enough, I had neglected to embed the images before sending it to... [...]

Welcome emails are essential for making a positive first impression, setting the tone for future interactions, and guiding new subscribers or customers through their initial engagement with your brand. They help establish trust and increase the likelihood of long-term loyalty. HubSpot contributor Erik Devaney has published an article featuring 16 great examples of welcome emails for new customers. He says, “I believe that one factor that really impacts the customer onboarding proces s is the welcome email. While there’s no one-size-fits-all format, there are several key components that... [...]

AI in email marketing enhances personalization by analyzing user behavior and preferences, enabling tailored content that boosts engagement. It also optimizes send times and subject lines, increasing open rates and overall campaign effectiveness. HubSpot contributor Flori Needle has published a guide to AI Email Marketing. He says, “I’ve found that the most significant benefit of using AI in email marketing is that it saves time while improving performance. The routine processes you spend time on can happen instantly, and you can launch your optimized campaigns faster. Most AI email... [...]

Executing an email campaign requires careful planning, from crafting compelling content to segmenting your audience for targeted messaging. Effective execution ensures higher engagement rates and conversion, making email campaigns a vital component of a comprehensive marketing strategy. Digital Marketing Depot is hosting a webinar ‘Mastering Email Campaign Execution’ on Tuesday, August 27, 2024, at 1.00 pm EDT. The DMD team says, “Email marketing has never been more challenging. With soaring customer expectations and an overcrowded inbox, delivering impactful campaigns demands... [...]

HubSpot contributor has published an article featuring 13 Best Free (& Private) Email Accounts & Service Providers for 2024 He says, “There are two main types of email service providers to choose from for personal emails: email clients and webmail. Most options offer both alternatives to best match the end-user’s needs, but it’s still important to understand the different terms. What are email clients? Email clients are software applications you install onto your computer to manage the email you send and receive. To access this email, the client interacts with a remote email... [...]

Email marketing welcome sequences are crucial for making a strong first impression, nurturing new subscribers by providing valuable content, and building brand loyalty. They set the tone for future interactions, significantly boosting engagement and conversion rates. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Creating Winning Email Marketing Welcome Sequences’ featuring Tyler Cook. This episode covers the following: Why Marketers Should Focus on Email... [...]

AI in email marketing leverages machine learning and automation to create personalized, data-driven campaigns that resonate with recipients. By analyzing customer behavior and preferences, AI helps marketers optimize content, timing, and targeting, enhancing engagement and conversion rates. MarTech contributor Liz Wilcox has published an article featuring useful tips on using AI in email marketing without losing the human touch. She says, “Instead of using AI solely in ways that benefit our companies, we need to use it to create a more enjoyable human experience through the content we create. How... [...]

Subscriber acquisition refers to the strategies and techniques used to attract and gain new subscribers for a service, newsletter, or platform. It involves engaging potential subscribers through various channels and incentives, aiming to grow an audience base for targeted communication and marketing efforts. MarTech contributor Brian McKenna has published an article featuring subscriber acquisition best practices following Gmail’s spam update. He says, “Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam... [...]

Email is a key piece to any marketing team’s overall strategy. It allows brands to develop long-term relationships with their customers and move them toward conversion. MarketingProfs is hosting a webinar ‘Driving Results Through Email: Maximize Deliverability and Engagement’ on Thursday, August 8, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this webinar, Darryl Bolduc and Christy Lee McCray of Acoustic will explore how to: Make every section of your email count—from subject lines to CTAs Boost your KPIs, including open, clickthrough, engagement, and conversion... [...]