Email marketing remains a powerful tool for businesses. It fosters direct communication with customers, driving sales and brand loyalty. pen_spark tune share more_vert MarTech contributor Stephanie Trovato has published an article featuring useful tips on creating high-performing email campaigns. She says, “Every high-performing email starts with a strong foundation. This foundation includes several core components: the subject line, preheader, header and footer. Each part plays a crucial role in attracting and retaining the reader’s attention: Subject line: This is the first touchpoint... [...]
Archive for the 'email marketing tips' Category
Lead nurturing emails are targeted communications designed to build relationships with potential customers at every stage of the sales funnel. These emails provide valuable content and personalized follow-ups to guide leads toward making a purchase decision. HubSpot contributor Shaun Pinney has published an article featuring seven tips to write lead nurturing emails. He says, “In my experience, lead nurturing is all about building and maintaining relationships with potential customers who aren’t quite ready to buy. It’s a way to stay top-of-mind and provide ongoing value — so that... [...]
Excellent customer service is crucial for retaining customers and building brand loyalty, as it directly impacts customer satisfaction and trust. It also encourages positive word-of-mouth referrals, driving new business and enhancing a company’s reputation. HubSpot has published a new video ‘The State Of Customer Service 2024’. The HubSpot team says, “Discover the transformative customer service trends shaping the industry in 2024, from the adoption of AI-powered reps and advanced personalization to seamless omnichannel support strategies.... [...]
Email marketing is a cost-effective, high-ROI tool that enables targeted, personalized communication, fostering customer engagement and driving traffic and sales. Its ability to deliver measurable results and automate campaigns makes it indispensable for businesses. HubSpot has published a new video ‘Email Marketing Explained: Tips & Free Tools’ featuring various email marketing tools. The HubSpot team says, “Are you new to email marketing and not sure where to start? Do you want to create engaging, conversion-driven email campaigns effortlessly?... [...]
Email marketing is crucial for building and nurturing customer relationships, providing a direct and personalized communication channel. It also offers high ROI by efficiently reaching large audiences with targeted messages, driving engagement and conversions. HubSpot contributor Lindsay Kolowich Cox has published an article featuring 23 email newsletter templates and resources. She says, “If done well, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel. However,... [...]
Your email service provider (ESP) helps you reach your customers and offers capabilities to deliver personalized, engaging messages. But it can’t do it alone. The key to creating emails built on valuable insights lies in the customer data platform (CDP). In other words, lock in on your CDP and ESP integration, you’ll unlock the full potential of your customer data and your email. MarTech’s webinar on ‘ Turn Your Customer Insights into Personalized, High-Impact Email’ is available on-demand. The MarTech team says, “Don’t miss this panel discussion with Kara... [...]
Content Marketing Institute has published a new video ‘Rethinking Welcome Emails’ featuring Ashley Guttuso & Dennis Shiao. The CMI team says, “In the marketing economy, new subscribers are worth their weight in gold. So why does your welcome series feel like recycled plastic? In this clip from Content Marketing World 2023, speakers, Dennis Shiao (Founder, Attention Retention) and Ashley Guttuso (Consultant, Ashley Guttuso Consulting), explains why you should get more out of your welcome emails.” Content Marketing Institute [...]
Email marketing is crucial for building direct and personalized communication with customers, and enhancing engagement and loyalty. It offers a cost-effective way to reach a large audience, driving conversions and measurable results. HubSpot contributor Erica Santiago has published an article featuring 17 of the best email marketing services in 2024. She says, “For each of the following services, I’ve listed notable features and pricing details. I also tested the ones I had access to so you’ll have greater details. 1. HubSpot Email Marketing Software Best for: Email marketing... [...]
Email marketing is essential for building direct, personalized communication with customers, driving higher engagement and conversion rates. Additionally, it offers a cost-effective way to nurture leads, boost sales, and maintain customer loyalty. HubSpot has published a new video ‘Email Marketing in 2024: The Latest Hacks to Maximize Your ROI’. The HubSpot team says, “In this video, we’ll cover how personalization and dynamic content are not just buzzwords, but the backbone of successful email marketing campaigns today. Whether you’re a small business owner, a marketer... [...]
An email list is the heartbeat of digital communication, fostering direct and personalized connections with your audience. It’s a potent tool for nurturing relationships, driving engagement, and amplifying your brand’s reach with precision. HubSpot contributor Amy Porterfield has published an article featuring three useful tactics to boost your email list. She says, “You may already be familiar with lead magnets but might not be sure where to start or know how to create one that leaves your audience wanting more. If that’s you, you might find my episode on How to Create a Profit-Driven... [...]