When it comes to email marketing, marketers either choose the mass mailing technique or the targeted marketing campaigns. As it is clear targeted campaigns have better chances to get more conversion as they reach the right groups of people. eMarketer columnist Rimma Kats has published an article on sending targeted emails vs. the email blasts. Kats says, “Email marketing is a tried-and-true digital channel that marketers across all sectors are using to reach and engage their audience. According to a survey from Radicati Group conducted earlier this year, roughly 281.1 billion emails will... [...]

Artificial Intelligence (AI) has found its place in all the segments of marketing and promotion. In email marketing too AI can be helpful in a great manner. Entrepreneur contributor Ryan Myers has shared three ways to help marketers enhance their email marketing performance. Myers says, “Just as with any other process, form a hypothesis and test it; isolate variables and qualify the responses received. Which audience members responded favorably? Which buyer persona do they most resemble? Are there any patterns within those buyer personas? These insights build and begin to inform future experiments,... [...]

Mike Austin, an Econsultancy columnist has shared three techniques to help marketers grow their email lists for improving their sales during the Christmas season. Austin says, “From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue. So how should marketers approach their email database in the run up to Cyber Week and Christmas, especially with subscriber lists thinned as a result of GDPR? Let’s take a closer... [...]

Any form of marketing requires a lot of research and experiments and email marketing is not an exception. With different email templates, catchy subject lines and unforgettable offers, you can make your email campaigns stand out. Entrepreneur contributor Syed Balkhi has shared four mistakes that can cost you your precious email subscribers. Balkhi says, “Let’s stop your subscribers from hitting that dreaded “Unsubscribe” button. Take a look at these reasons why you might be losing email subscribers and ways how to fix what’s  wrong. You send too many emails. I’m sorry, but... [...]

Email is a great form of marketing that has helped almost all the brands around the world. With certain exceptions it has also turned out to be one of the most trusted forms of marketing. Design is something that helps you achieve better marketing results. It allows your brand to speak out loudly and convert more customers. HubSpot’s Lee McKnight Jr. has shared four sales email templates that can help marketers get and keep their buyer’s attention. Lee says, “When it comes to sales prospecting, it’s more important than ever that you write concise, effective communication. On... [...]

In the times of social media marketing too the email hasn’t lost its charm. It remains one of the most widely used form of marketing online. Entrepreneur magazine contributor Jeff Kupietzky has shared why marketers should stick to email marketing in the times of Facebook. Kupietzky says, “Enter: email. This tried-and-true medium, which some had written off as “dead” is in fact having a renaissance, becoming one of the most effective channels for sales and revenue generation. What makes email such an attractive alternative to Facebook? 1. Email is publisher owned and controlled. Unlike... [...]

Personalization is the key to achieving success in email marketing. It puts you in close contact with the subscribers and improves the chances of conversion. Econsultancy’s Mike Austin has shared an useful article highlighting the ways to improve your email personalization efforts. Austin says, “A good first step to become more targeted in your email marketing is analyzing your purchase and browsing data and placing customers into segments. Understanding those segments allows you to define how to personalize the experience based on interests, browsing behavior and purchase history.... [...]

When it comes to digital marketing, to succeed, businesses need to leverage all available content platforms. And email marketing is central to that effort because, unlike social media platforms where your message can be viewed fleetingly in the newsfeed, your email message gets delivered directly to your target audience’s inbox. As a result, if they respect you, they will likely respond because your message is front and center, not a passing news ghost floating by for a moment, soon to be replaced by some later news. The Sikich consulting firm discovered that 70% of marketers regard email marketing... [...]

Forbes contributor Steve Olenski has shared the threat and opportunities that exist in the email marketing domain. Olenski says,”Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help optimize the results of their email marketing tactics. Here are some email threats and opportunities to consider that may impact your business. Email Threats Let’s start with the issues you’ll need to address when leveraging this marketing tactic. The main threat... [...]

Your email marketing performance is assessed on the basis of the kind of open rate they enjoy and finally the click through rates. You can improve the open rates by attracting the subscriber attention and by presenting an irresistible offer or information. AWeber columnist Lauren Willard has shared four tips to help marketers improve their email open rates. Willard says, “Below are four ways to write an email preheader that will skyrocket your open rates. #1: Sum up the content inside Add more context to your subject line with your preheader text. In it, give a short summary of what the... [...]