Email stands as one of the most reliable marketing tools and in the coming year too it is here to rule the minds. With a well-planned strategy and authentic content you can make your email marketing campaigns stand out in the crowd. AWeber contributor Liz Willits has shared 117 tools that marketers can use to get more out of their email marketing efforts. Willits says, “Back in 1998, AWeber invented email automation. Ever since, our team has continued to innovate email marketing. This year was no exception. We created tools for the modern marketer to connect with their audience anywhere and... [...]

Email has been a powerful marketing tool that has empowered generations of marketers. It helps build the bridge between the brands and customers with its authenticity. Shopify contributor Felix Thea has published a new podcast titled ‘Growing an Email List of 20,000 (Without a Product to Sell)’ to help marketers build their email lists. Thea says, “In this episode of Shopify Masters, you’ll learn from an entrepreneur who had a successful product launch by growing a highly engaged pre-launch email list. Tune in to learn How to find the right co-founder for your startup How to... [...]

Email remains one of the most used tools in marketing today. Even during the holidays, apart from social and search advertising, email is used most. This year you must have used the email as a promotion tactic. Constant Contact contributor Dave Charest has shared four steps to help you measure the performance of email during these holidays. Charest says, “Follow these four steps to measure your holiday email marketing success: 1. What revenue do you attribute to email marketing in years past? Hopefully, you’ve been measuring the business impact of your email marketing year round. If not,... [...]

The Constant Contact team is hosting a webinar on ‘Practical Uses for Email Automation’ on Thursday, December 20 at 2 pm ET. Constant Contact team says, “Automated emails not only allow you to save time, but they also allow you to build stronger relationships by sending timely, relevant emails to your subscribers. We’ll provide a simple formula and use case examples to help you create automated emails that get results for your business. In this free one hour webinar, you’ll learn how to use automation to: Engage new customers to build lasting relationships. Turn customers... [...]

Innovation and creativity are two elements that can help you make your marketing more engaging and rewarding. When it comes to email marketing what you need is well-designed template and a unique offer. To help you with these two elements, HubSpot columnist Lindsay Kolowich has shared 13 email newsletter templates that you can download. Kolowich says, “If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete with in their subscribers’... [...]

To make the lives of their users easy, email clients such as Gmail and Yahoo have started filtering the emails based on content and mainly based on the subject lines. Many a times, their algorithms put your emails into spam instead of inbox. And this is one of the most common problems that the email marketers face today. Entrepreneur contributor Rajdipkumar Gupta has shared a ten-point checklist to help marketers send emails that can surpass the spam folder and land directly in the inbox. Gupta says, “A spam filter is a software that processes incoming emails so as to prevent junk from... [...]

Card abandonment is a major issue that the online retailers face frequently. What is required to convert the abandoned carts into sales is effective communication. Emailing is one way that can help you deal with the cart abandonment issues. Constant Contact contributor Aastha Sirohi has published a guide to manage abandoned cart email subject lines. Talking about the guide, Sirohi says, “Crafting appealing, impactful and intriguing abandoned cart subject lines is definitely not an easy task, but a little effort, lots of brainstorming, and knowing what gets your customers clicking will help... [...]

MarketingProfs is hosting a webinar on ‘Email Trends, Insights, and Innovations for 2019’ on Thursday, December 13 at 2.00 pm ET. The MarketingProfs team says, “2018 was a prolific year in email marketing and marketing automation as brands pushed the boundaries with engaging, customized campaigns that even a short time ago we might never have dreamed possible. But, before you hit the “send” button in 2019, it makes sense to review this year’s email trends—what worked and what didn’t. From email volume to cadence to creative to 1:1 automation, we’ve... [...]

Email marketing is considered one of the most promising forms of marketing. It has been able to cultivate and retain the trust of both brands and the customers. A carefully planned email marketing campaign can surely get desired results and help marketers meet their ROI goals. Small Business Trends columnist Due has shared three techniques to help marketers improve their email marketing campaigns. Due says, “If you’re not gaining as much traction with your emails, here are three things your email marketing strategy could be missing. Personalized Content Are you sending the same thing to... [...]

Planning has a special space in the marketing process. Effective campaign management can be achieved by developing a feasible marketing agenda and a plan to achieve it. When holidays are here you need to utilize all the marketing tools for better ROI and email plays a vital role in the brand promotion. AWeber contributor Li Willits has shared a checklist that email marketers can use during this holiday season. Willits says, “There’s a simple way to launch a flawless email campaign this holiday season: Check your list and check it twice. Your holiday email marketing campaign checklist, that... [...]