Christina Warren says, “Google announced on Tuesday that it has added new spam filtering support to Gmail to help crack down on phishing attacks. Last week, Gmail added support for non-Latin characters as a first step in helping email become more global. This is good news for countries where users speak and write in non-Latin languages, but it can also present potential security challenges”. Google Introduces Better Spam Filters to Combat Gmail Phishing Mashable [...]
Archive for the 'Gmail for Email Marketing' Category
Martin Beck says, “Since February Gmail has included an “Unsubscribe” link at the top of many newsletters, a feature intended to give users an easier way to manage their overflowing inboxes. The links only appeared on email filtered into Gmail’s Promotions tab. Today, Google announced that it has extended the Unsubscribe feature into Gmail’s Social and Forums tabs. The benefits for users are obvious, as Google explained in a Google+ post: Making the unsubscribe option easy to find is a win for everyone”. Gmail Pushes Unsubscribe Links To The Top Of More Newsletters Marketing... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Make Sure Your Emails Land in Gmail’s Primary Inbox″. Baer says, “It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. Unfortunately, there are some challenges with making sure your emails reach your intended recipient. Guess what the... [...]
The latest article on ‘MarketingProfs’ is titled “Four Email Marketing Tips to Help You Get the Most Out of Gmail”. Edward Touw says, “In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs… Every new release seemed intended to make life harder for email marketers. But if we all just stop complaining for a minute, we might be able to see that we’re being offered lots of hidden opportunities. Here are four email marketing tips to help you get the most out of Gmail. 1. Show your CTA in the subject line Wouldn’t... [...]
The latest ‘Econsultancy’ blog post is titled “Gmail grid view: six implications for email marketers”. Ben Davis says, “I’ve only recently been thinking about Gmail and its trial of grid view, though the trial has been happening since the end of March 2014. The announcement had passed me by until I chatted to someone from an email build company that specialises in creative use of imagery. See this post on agile creative in email. If you’re not familiar with Gmail’s grid view, it’s the ‘Pinterest-isation’ of the promotions tab in Gmail’s tabbed inbox,... [...]
The latest Silverpop blog post is titled “Gmail’s New Visual Promotions Tab: Quick Observations and Tips for Email Marketers”. Darryl Bolduc says, “Recently I wrote a blog about how simplified email imagery can help you stand out. This is truer than ever given Google’s latest curveball: Gmail Visual Promotions Tab — Grid View, which is now available on a beta basis for Gmail subscribers.If you haven’t seen it, you should definitely take a look at how your marketing emails will look from the “Grid” view. In contrast to when “Tabs” rolled out, the latest Gmail enhancement... [...]
The latest article on ‘Website Magazine’ is titled “Embrace Google’s Promotions Tab”. Pete Prestipino says, “Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It’s certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to highlight promotional content prior to the user opening the email (which could ultimately mean higher read and click-through rates). The verdict is still out on whether users are avoiding the Promotions tab altogether but early reports are... [...]
The latest article on HubSpot blog is titled “How to Optimize Your Emails for Gmail’s New Image-Heavy Inbox”. Pamela Vaughan says, “A few weeks ago, we reported that Gmail was experimenting with a brand new, Pinterest-like design for its Promotions tab. Because the image-heavy design was so new and none of us had access to it yet, there was little more for us to say about it other than “it’s coming.” Well a few days ago I was luckyenough to be granted beta access (boy did I feel special)! (If you missed the initial announcement or you just need to jog... [...]
The latest article on ‘Marketing Land’ is titled “How Email Marketers Should Mark Up Messages For Gmail’s New Grid View”. Tom Sather says, “Google just transformed the inbox again with Gmail Grid View that turns the Promotions tab into a visual shopping mall of marketing emails. For marketers, the question is: how do I get it to work, and what will my emails look like if I don’t do anything at all? I did some testing and noticed some interesting things. For grid view, Gmail is using “Actions in the Inbox,” which it announced in early 2013. Actions in the... [...]
The latest article on ‘Marketing Land’ is titled “Email Marketers Aren’t Ready For Gmail’s Grid View, Yet: What You Need To Know To Stand Out”. Ginny Marvin says, “Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new image-rich grid view in the Gmail Promotions tab. The move to make images a key part of the email open rate equation should in turn compel marketers to pay more attention to the images they use in their campaigns. I described the new view as Pinterest... [...]