The latest article on Return Path blog is titled “Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail Inboxes”. Return Path team says, “Return Path, the global leader in email intelligence, today announced a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail. Now part of its Inbox Monitor product, Return Path’s diagnostic technology addresses the evolving deliverability challenges posed by individual major mailbox providers. The new solution was developed to help marketers understand... [...]

The latest post on ‘Mashable’ is titled “Who Is the Average Gmail User?”. Yohana Desta says, “Gmail, the popular email service hosted by Google, turns 10 years old on Tuesday. By 2012, it reached 425 million active global users, making it today’s most in-demand email service. And it’s only climbing upward, now estimated to have more than 500 million active accounts. But who is the average Gmail user? Google will occasionally share background data, but does not share specific statistics about its users (when reached by Mashable, Google reps declined to share metric... [...]

The latest article on Return Path blog is titled “Gmail Turns the Inbox into a Visual Feast – What Marketers Need to Know”. Tom Sather says, “For marketers, Gmail’s promotion tab has been a bit of a blessing and a curse. Today, Gmail delivers more opt-in marketing emails to the promotions tab compared to the spam folder. This has been great for businesses since the chances of people reading emails in the spam folder is slim to none. On the other hand, people reading promotional emails from certain companies and industries declined slightly after the change, but not... [...]

The latest article on ‘Website Magazine’ is titled “Gmail Testing a Visual Promotions Tab”. Allison Howen says, “Google wants the inbox to be a lot more visual. In fact, the company is trying out a new version of Gmail that lets users view the Promotions tab through a visual, grid layout. Users that are part of the test will be able to see images from deals, offers and other marketing emails found within the Promotions tab. The new inbox view also comes with infinite scrolling so users can quickly scan through their messages, as well as the ability for users to toggle between the... [...]

The latest article on HubSpot blog is titled “Pinterest-Like Layouts Could Take Over Your Gmail Soon”. Ginny Soskey says, “Heads up marketers: There’s a Gmail field trial you want to sign up for right this instant. Remember about six months ago when Gmailunveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ‘Promotions’ tab? Well today, there will be a huge test rolling out that could change the way you do email marketing (again). Gmail’s unveiled a new field trial... [...]

The latest article on  ‘Marketing Land’ is titled “Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View”. Ginny Marvin says, “It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latesttest of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a “pin-like,” image-driven fashion by surfacing images within emails and displaying them right in the user’s inbox. The images — now cached and delivered from its own servers – thanks to Google’s move at the end of... [...]

The latest article on  ‘Marketing Land’ is titled “Everything You Need To Know About Gmail’s Auto-Unsubscribe”. Tom Sather says, “Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to unsubscribe from messages they no longer want to receive. On most promotional messages with unsubscribe options, Gmail users are seeing a more prominent link at the top of the email beside the sender’s name, allowing them to unsubscribe without looking around for the typical place at the bottom of the... [...]

The latest article on  ‘Marketing Land’ is titled “6 Things To Watch For Better Gmail Deliverability”. Tom Sather says, “For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is downright confusing, if not nearly impossible. (Though Google is reportedly piloting a feedback loop program for email service providers (ESPs) that might help address this.) For now, Gmail’s Bulk Sender Guidelines offer general advice for marketers sending to Gmail subscribers, but they lack specifics. At... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Gmail unsubscribe tool: Good news for customers and email marketers”. Spencer Kollas says, “Last week Google announced the release of a new feature that will enable recipients of promotional email to more easily unsubscribe from mailing lists. Essentially, when a bulk sender adds a list unsubscribe header in its messages, an unsubscribe link will be displayed at the top of the email in the header section. This change is important for all marketers as it will assist both senders and customers in the long run. From the... [...]

The latest ‘Econsultancy’ blog post is titled “Gmail offers unsubscribe link and the world of email marketing comes to an end”. Tim Roe says, “It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient tounsubscribe from legitimate marketing email. This is a shock to some, especially to those who thought they were safe by hiding the unsubscribe button, deep within the very small print at the bottom of the email. So, is this going to be a disaster for some email marketers? Or is this new process just a little different... [...]