The latest ‘Aweber’ blog post is titled “Facebook: Friends’ Posts Trump Marketing Messages”. Joe Cotellese says, “Facebook Pages are a great way to connect with your fans, but remember, at any point, Facebook can decide what to do with the content you post to your Page. Recently, Facebook tweaked the Newsfeed algorithm so that it prioritizes text posts from friends above text posts from Pages”. Facebook: Friends’ Posts Trump Marketing Messages Aweber Blog [...]
Archive for the 'email marketing' Category
MarketingSherpa has published a video titled “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”. MarketingSherpa team says, “In this MarketingSherpa webinar you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%. Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Paul Ramirez, Vice President of Operations, and Ryan Blomberg, Director of Engineering, both of Eventful, and discussed what made a data-driven campaign into something great.... [...]
The latest article on HubSpot blog is titled “How to Get Existing Leads to Do Your Email Marketing for You”. Diana Urban says, “While the days of sending a newsletter email blast to your entire marketing database are over (or should be), email marketing isn’t dead. In fact, if you do email marketing right, you can generate tons of new leads. “But I’m only emailing my existing leads,” you might say with trepidation. “How can I possibly get new leads from my email marketing?” Simple: Get your leads to do your email marketing for you by encouraging... [...]
Matthew Sarrel has posted an article titled “Tips on writing effective marketing emails” on the ITProPortal. Sarrel says, “Promotional emails are a tricky subject – you don’t want to waste time and effort crafting and sending out a big marketing email if it’s going to fall on deaf ears. You not only need to make sure you compose the email correctly, but also ensure you’re targeting the right people in the first place. The best way to get an audience for your promotional emails or newsletter is to build a list of relevant and interested folks. Include a form on your website where people... [...]
The latest article on ‘Marketing Land’ is titled “Simple Optimization Tests Everyone Can Run”. John Paul Mains says, “Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce websites. But, there are so many things that even small websites can do, without an expert, to help increase the number of conversions, sales and visitor engagement“. Simple Optimization Tests Everyone Can Run Marketing Land [...]
The latest article on ‘Marketing Land’ is titled “Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013”. Amy Gesenhues says, “The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable Ink. The company’s US Consumer Device Preference Report for Q4 2013 claims 65 percent of marketing emails were opened on mobile devices during the last quarter of 2013, up from 61 percent during third quarter. While mobile open rates climbed, Movable Ink’s research showed the... [...]
MarketingSherpa has published a video titled “A/B Testing: Optimizing calls-to-action for maximum conversions”. MarketingSherpa team says, ““As human beings, we really like the cookie-cutter, one-size-fits-all, ‘here are the three golden rules, it always works’ solutions. I don’t care for best practices, I care for conversions. That’s why I test. Best practice is more of you’re doing what everyone else is doing.” Michael Aagaard, Copywriter, ContentVerve.com, presented, “How to Optimize and Test: Calls-to action for maximum conversions,”... [...]
The latest ‘Aweber’ blog post is titled “An Email Designer’s 3 Mobile-Friendly Rules”. Rebekah Henson says, “We told you about the new mobile responsive templates we released. They make your emails look AWesome everywhere instantly without any extra work from you. But there are still a few things you should keep in mind for your mobile email readers. Your email might look good on mobile, but is it readable? We talked to Julie Jarrett, one of our in-house designers (who actually designed the new templates just for you!), and got some tips from her for how to make your mobile emails... [...]
John Chow’s latest blog post is titled “How To Turn Any Link Into An Email Opt-In Box”. Chow says, “My recent post on How To Get Leads From Your 404 Page got a lot of positive feedback. I also got a lot of questions asking how I was able to pop an opt-in box when people click on my eBook link. If you click the link, you’ll see that instead of taking you to my normal eBook landing page, an opt-in box appears instead. LeadBoxes by LeadPages The feature that makes this all possible is called LeadBoxes (it was originally called LinkLinks), and it’s made by my friends at LeadPages.... [...]
The latest article on HubSpot blog is titled “A Proven Framework for Prospecting Emails”. Brian Whalley says, “Successful prospecting is a three-part process in which you need to establish who you are and how you can help your prospect. The message you’re delivering should address: Why you’re contacting the prospect (this needs to be focused on them and include the trigger event or data that says you should reach out to this person). Why you’re contacting the prospect now (in other words, why your call is so timely). A request for something you want from... [...]