The latest post on ‘Experian Marketing Forward’ Blog is titled “Canadian Anti-Spam Law update”. Alex Krylov says, “CASL will come into force in phases starting July 1, 2014 The information below should not be considered legal advice. Please consult with appropriate legal counsel before relying upon the compliance information provided below. As of December 2013 both regulators responsible for implementing Canada’s Anti-Spam Law have finalized their regulations. Industry Canada’s guidelines confirm all but one of the expected exemptions, provide needed clarifications to key requirements... [...]
Archive for the 'email marketing' Category
The latest article on ‘MarketingProfs’ is titled “Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday Delivers”. Ayaz Nanji says, “Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path. Some 51% of email opens between late November and the end of December happened on mobile devices, 27% on desktop clients, and 22% via webmail, the analysis found. Moreover, if the current trend continues, mobile could... [...]
The latest ‘Econsultancy’ blog post is titled “Ecommerce: how to approach the next big thing in B2B marketing”. David Bowen says, “B2B marketing has long been under-represented, not to mention B2B ecommerce. But with the entry of Amazon Supply and Google Shopping for Suppliers to the market, B2B ecommerce is quietly catching up. So much so that forecasts suggest that the B2B ecommerce market will be double the size of B2C by 2013. This is a real wake up call for B2B companies that have not considered selling their products online“. Ecommerce: how to approach... [...]
The latest ‘Econsultancy’ blog post is titled “2030: have email and social destroyed the art of letter writing?”. Ben Davis says, “Imagine it’s 2030, that’s 16 years from now, not half past eight in the evening, clever guy. You sit down to write a letter with your futuristic ray gun pen. But wait, haven’t the postal service just announced hover ships are no longer delivering sealed missives? Have postal bods stop delivering the letter (the last mile at least)? How have letter volumes changed alongside email and social messaging? How has click and collect affected... [...]
Anik Singal has planned a Google hangout tonight at 8 PM EST to share some fresh information on email marketing. To be clear, this hangout will he held: Date: TODAY (January 12th – Sunday) Time: 8 PM ET (New York Time) Location: Anik Singal’s Email Hangout. You’re going to receive all the following during this hangout: • LIVE Demos of Existing Businesses • COMPLETE Business Model • Stats and PROOF • LIVE Analysis of Student Businesses • BLUEPRINT – How To Do $10,000 a Month If you are available, it will be worth your time. At 8 PM EST, go here: Anik... [...]
The latest ‘Aweber’ blog post is titled “The Online Marketing One-Two Punch”. Amanda Gagnon says, “Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s when he decided to try contests with the help of a service called Contest Domination. Christian integrated this service with his email marketing efforts in AWeber. Now, Electronica Life has over 10,000 subscribers, sponsors seeking him out, plus... [...]
The latest ‘MarketingExperiments’ blog post is titled “Marketing Experiment: Learn from our split testing mistakes”. Daniel Burstein says, “We recently held a subject line experiment contest with the fine folks at Copyblogger. On Tuesday, we published the results of this experiment on the MarketingExperiments Blog to hopefully help you improve your own A/B testing. While Tuesday’s post was exciting, today’s post is a word of caution. Essentially, I’ll discuss what we (intentionally) did wrong so you can learn from our mistakes. By running a split test publicly for teaching purposes,... [...]
MarketingSherpa has released a case study titled “B2C Email Marketing: Mobile accessories company boosts revenue-per-email 152% via customer appreciation promotion”. Allison Banko says, “A simple “thank you” can make all the difference. Showing your customers you appreciate them is essential to enhancing your relationship. In this case study, we feature the customer appreciation email campaign of MarketingSherpa Email Awards 2014 honorable mention, ZAGG. Discover how this top mobile accessories company utilized gracious messaging in a promotion that lifted revenue-per-email... [...]
The latest article on ‘Marketing Land’ is titled “Unlocking The Tremendous Possibilities Of Audience Data”. James Moore says, “I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, Google In fact, according to Rick Smolan and Jennifer Erwitt in the book, The Human Face of Big Data, the average person today... [...]
MarketingSherpa has released a case study titled “B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%”. Courtney Eckerle says, “”We needed a program that would truly engage with this audience, move past our traditional batch and blast email marketing practices, and turn visitors into sales opportunities,” said Byron O’Dell, Senior Director of Demand Management, IHS. Read this MarketingSherpa B2B Marketing case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over... [...]