Email marketing is crucial for building and nurturing customer relationships, providing a direct and personalized communication channel. It also offers high ROI by efficiently reaching large audiences with targeted messages, driving engagement and conversions. HubSpot contributor Lindsay Kolowich Cox has published an article featuring 23 email newsletter templates and resources. She says, “If done well, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel. However,... [...]
Archive for the 'email marketing' Category
Your email service provider (ESP) helps you reach your customers and offers capabilities to deliver personalized, engaging messages. But it can’t do it alone. The key to creating emails built on valuable insights lies in the customer data platform (CDP). In other words, lock in on your CDP and ESP integration, you’ll unlock the full potential of your customer data and your email. MarTech’s webinar on ‘ Turn Your Customer Insights into Personalized, High-Impact Email’ is available on-demand. The MarTech team says, “Don’t miss this panel discussion with Kara... [...]
Content Marketing Institute has published a new video ‘Rethinking Welcome Emails’ featuring Ashley Guttuso & Dennis Shiao. The CMI team says, “In the marketing economy, new subscribers are worth their weight in gold. So why does your welcome series feel like recycled plastic? In this clip from Content Marketing World 2023, speakers, Dennis Shiao (Founder, Attention Retention) and Ashley Guttuso (Consultant, Ashley Guttuso Consulting), explains why you should get more out of your welcome emails.” Content Marketing Institute [...]
Email marketing is crucial for building direct and personalized communication with customers, and enhancing engagement and loyalty. It offers a cost-effective way to reach a large audience, driving conversions and measurable results. HubSpot contributor Erica Santiago has published an article featuring 17 of the best email marketing services in 2024. She says, “For each of the following services, I’ve listed notable features and pricing details. I also tested the ones I had access to so you’ll have greater details. 1. HubSpot Email Marketing Software Best for: Email marketing... [...]
Email marketing is essential for building direct, personalized communication with customers, driving higher engagement and conversion rates. Additionally, it offers a cost-effective way to nurture leads, boost sales, and maintain customer loyalty. HubSpot has published a new video ‘Email Marketing in 2024: The Latest Hacks to Maximize Your ROI’. The HubSpot team says, “In this video, we’ll cover how personalization and dynamic content are not just buzzwords, but the backbone of successful email marketing campaigns today. Whether you’re a small business owner, a marketer... [...]
Email deliverability ensures your messages reach the inbox, not the spam folder, fostering effective communication and engagement. It’s the gateway to successful email marketing campaigns, requiring meticulous attention to factors like sender reputation and content quality. Digital Marketing Depot has published ‘The 2024 Guide to Email Deliverability’. The DMD team says, “Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in February 2024 –- and now is a great time to see if you have room to improve your... [...]
An email list is the heartbeat of digital communication, fostering direct and personalized connections with your audience. It’s a potent tool for nurturing relationships, driving engagement, and amplifying your brand’s reach with precision. HubSpot contributor Amy Porterfield has published an article featuring three useful tactics to boost your email list. She says, “You may already be familiar with lead magnets but might not be sure where to start or know how to create one that leaves your audience wanting more. If that’s you, you might find my episode on How to Create a Profit-Driven... [...]
Email marketing remains a potent tool for businesses, delivering personalized messages directly to target audiences, fostering engagement and driving conversions with efficiency. Its versatility allows businesses to nurture leads, promote products, and maintain customer relationships, yielding measurable returns on investment. HubSpot has published ‘The Beginner’s Guide to Email Marketing’ featuring useful information on starting an email marketing program. The Beginner’s Guide to Email Marketing includes tips like: Getting started by growing your email list. Remaining... [...]
Expanding your email list is crucial, providing a direct conduit to your audience’s inbox, cultivating stronger bonds and ensuring ongoing interaction. It stands as the cornerstone of digital marketing, facilitating tailored communication and nurturing enduring brand allegiance. HubSpot contributor Jenna Kutcher has published an article featuring seven ways to grow your email list and revenue. She says, “If you want to leverage your list to grow your revenue in 2024, it’s time to optimize your email marketing ecosystem step by step. You can turn this into a once-a-year, ‘spring... [...]
An email list is the heartbeat of digital communication, fostering direct connections with your audience. It’s a powerful tool for nurturing relationships, driving engagement, and amplifying your message. HubSpot contributor Jenna Kutcher has published an article featuring seven ways to grow your email list. She says, “The growth of your business can’t stay in the hands of a social media platform — I’ve seen too many “my account got hacked and deleted” situations. Start your list and have an open line from your offers to your dream customers at all times. If you... [...]