One of the most obvious uses of AI in email marketing is to use stored ideas to create engaging subject lines and personalized content. But as we shall see there are many more uses, as well. Let’s start from th foundations of marketing. Marketing has as its goal to introduce products and services to targeted people. However, effective marketing goes further; it motivates them to actually buy your product or service, not just be aware of them. To this end, effective marketing includes presenting potential customers with messages that may include text, images, or audio messages. The premise... [...]
Archive for the 'email marketing' Category
Digital Marketing Depot has published ‘Email Marketing Platforms: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of the “Email Marketing Platforms: A Marketer’s Guide” examines the market for email marketing platforms and the considerations involved in implementation. The 57-page report reviews the growing market for email marketing platforms, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category. In... [...]
An email disclaimer is a legal statement or notice included at the bottom of an email that aims to protect the sender and their organization from various risks associated with email communication. HubSpot contributor Mandy Bray has published an article featuring eight useful email disclaimer examples. She says, “Just because email disclaimers are legal statements doesn’t mean they need to be boring or unintelligible. In fact, it’s your job to find a balance between compliance and clarity for users. The email disclaimer is also valuable real estate. It’s a place where readers know to... [...]
While the digital marketing landscape is always changing, one thing is certain: Generative AI has the potential to transform the way we work. As GenAI begins to become embedded in the technology we use, it has become clear marketers need to figure out their right path to adopting AI. Digital Marketing Depot has published a new guide ‘A Relationship Marketer’s Guide to Generative AI’. The DMD team says, “We’re here to make that transition a little easier and show you how to leverage Generative AI for relationship marketing initiatives effectively. Download Relationship Marketer’s... [...]
Phishing emails are fraudulent messages that attempt to trick recipients into revealing sensitive information, such as usernames, passwords, credit card numbers, or other personal data. These emails often appear to come from reputable sources, such as banks, social media platforms, online retailers, or government agencies, but they are actually sent by cybercriminals with malicious intent. HubSpot contributor Kiran Shahid has published an article featuring four phishing email examples. She says, “Phishing emails come in all shapes and sizes, each designed to exploit a specific vulnerability... [...]
Email deliverability refers to the ability of an email message to successfully reach its intended recipient’s inbox without being filtered out or marked as spam. It’s a critical aspect of email marketing and communication, as even the most well-crafted emails are ineffective if they never make it to the recipient’s inbox. Digital Marketing Depot has published a new guide ‘The 2024 Guide to Email Deliverability’. The DMD team says, “Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in February... [...]
Email marketing is a direct and personalized way to communicate with customers. It’s a type of direct digital marketing that involves sending promotional or informational content. AWeber contributor Sean Tinney has published an article featuring 14 easy to implement email marketing best practices to improve results. Sean says, “No matter what your business is or what industry you’re in, some tried-and-true best email marketing best practices can only help guide you to success. 1 – Create emails that are easy to scan and read Your subscriber’s inboxes are busy. To cut through... [...]
Watch Brian Dean’s latest video on ‘This Simple Email Sequence = $103k/mo’. In this video, Brian explains how he generates 100k+ per month via email marketing. https://www.youtube.com/watch?v=ugK6SjHmBds [...]
Watch Brian Dean’s latest video on ‘This Simple Email Sequence = $103k/mo’. Learn how Brian generates 100k+ per month via email marketing. https://www.youtube.com/watch?v=ugK6SjHmBds [...]
According to WebFX, mid-sized businesses typically spend $10–$1500 per month for email marketing. Neil Patel has published a blog post on the cost of email marketing. He says, “I wanted to see how much money digital marketers in the U.S. spend on their email marketing. If you’re curious about the cost of email marketing or want to see how your spending stacks up against other businesses, you’ll find the answers here. Key Findings On Email Marketing Costs The majority of surveyed digital marketers in the U.S. spend between $1,001 and $5,000 per year on email marketing. 10% of respondents... [...]