An interactive email includes functional elements that invite readers to engage with the content by tapping, swiping, clicking, or simply watching. Interactive elements can be anything from a GIF and illustration to a quiz or countdown timer. HubSpot contributor Martina Bretous has shared some useful tips to make your emails interactive. She says, “We know interactive elements make emails more engaging and can increase your conversions. But when do you usually use them? Technically, you can implement them anytime but here are some of the most popular ways to leverage interactive elements. 1.... [...]

MarketingProfs is hosting a webinar ‘How to Use a Board Game Strategy to Win in Email Marketing’ on Thursday, May 13, 2021. The MarketingProfs team says, “For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn’t have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you’ll be on the path to an email winning streak. How do we get around this problem? The answer might surprise you. By employing some board game strategies from childhood, you can navigate... [...]

FunnelMates, just released by Cindy Battye is a complete funnel creation, lead generation and email followup system that automates all aspects of creating entire marketing funnels. With it, you can also build a list of unlimited email subscribers, and create, store, and send automated email sequences to them. Here are some highlights of FunnelMates : ✓ You can access a library of DFY Affiliate Funnels that are integrated with JVZoo, W+, Clickbank, and Pay Kickstart products ✓ Each of these Funnels has:  • DFY Lead Magnet  • DFY Landing Page  • DFY Download... [...]

Martech Today has published a new report ‘Ten Tips for Acquisition Email Success’ to help you take your email marketing to the next level. The Martech team says, “In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide a true measure of a campaign’s success. You’ll be provided with tips to seamlessly integrate acquisition email into your media mix to drive more effective and efficient one-on-one engagement with your best prospects”. Ten Tips for... [...]

Neil Patel has published a new video ‘Mastering Email Marketing: Here’s What’s Working NOW’ as a part of Email Marketing Unlocked course. He says, “Hopefully you’ve been implementing the stuff that you’ve been learning over the last two weeks as this is the last lesson where I’m recapping everything. And by now you should be seeing more growth in your email list. Probably not at 50,000 subscribers, that’s unrealistic within two weeks but your numbers should be growing and you should be on your way to 50,000 subscribers”. Watch the video. Neil... [...]

Your email marketing success can be seen by measuring your email campaign’s open and click rates. ClickZ contributors Norman Guadagno & Greg Bouton have shared three secrets to increase email open and click rates in 2021. They say, “The very best email ever written is only of value if it arrives in inboxes and is opened. This may be email 101, but one was the last time you did an audit on the deliverability of your marketing email? If emails are ending up in the Junk folder (and filters have become more aggressive than ever), your program may have deliverability issues. These can... [...]

Traditionally, autoresponders sent out emails to designated people. ProfitSend does more. Besides sending emails, it can send SMS messages and it can do lead generation through social media posts. Besides that, typical autoresponders charge a monthly fee; during launch week (through this Friday), ProfitSend charg4es only a one-time fee That’s all good, but there is a lot more to like about this new autoresponder being launched today at 11 AM EDT. ✓ Fully Cloud-Based Autoresponder With Built-In SMTP, compatible with all email providers ✓ If you have a list in a traditional autoresponder... [...]

Entrepreneur magazine has published a new video ‘3 Key Principles for Leveraging Cold Email Outreach for Capital Fundraising’ featuring James McKinney. The Entrepreneur team says, “In this video, James McKinney sits down with Thomas Fairey, the founder of Stakester, to break down three important lessons you can learn to improve your cold email outreach. It’s fairly (no pun intended) simple: Make it interesting. Make it credible. Offer a clear call to action. You can listen to the complete interview here“. 3 Key Principles for Leveraging Cold Email Outreach Entrepreneur... [...]

Introducing Marketibot Marketibot works by combining the power of engagement and automation through Facebook Chat, Instagram messages, auto-replies, and automatic content creation in blog style. It communicates and drives traffic through 8 Social Media Platforms for maximum reach. It also gives you an e-commerce solution to build your own stores and sell products. As a result, it may be fair to call Marketibot the world’s easiest All-In-One software for passive profits. And the nice thing is that it works in any niche. It will help with (1) engagement, (2) automation, (3) selling, and (4) collecting... [...]

MOZ has published the latest episode of the Whiteboard Friday video episode ‘The Anatomy of the Perfect Pitch Email’ featuring Amanda Milligan. The MOZ team says, “If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through... [...]