Email marketing, though a successful form, is one of the most challenging ones as it requires a blend of creativity, timing, offer and quality. It is a difficult thing to get your emails opened and even more difficult to inspire an action with your email content. Entrepreneur contributor Sujan Patel has shared five tips to help marketers get their emails opened and read by the subscribers. Patel says, “Email inboxes, in fact, have become prime real estate for businesses. MarketingSherpa found that 72 percent of consumers it surveyed said they preferred to communicate with businesses... [...]

In email marketing click-through rates help you measure the performance of your campaigns. Also the clicks give you an opportunity to get more sales done. Business 2 Community contributor Kaitlin Wernet has shared five ways to help marketers improve their email click-through rates. Wernet says, “While the end goal for your email marketing may be to improve your click-through rates, remember that the best way to get there is to concentrate on your customer and what they’d most like to receive in their inbox. Focus on the following five areas as tried-and-true ways to increase subscriber... [...]

The holiday season is coming closer and you need to sharpen all your weapons to win at the game this year. We use multiple channels to reach out the customers and get more sales done. Email is one of the most preferred channels for this. The AWeber contributor Liz Willits has shared seven ways to help marketers create a successful Black Friday Email. Willits says, “U.S. retailers earned a record $7.9 billion on Black Friday in 2017, according to Adobe Analytics. That’s an increase of nearly 18% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending.... [...]

Email marketing has been one of the most used and successful weapons that the marketers across the globe have been using. Its reliable performance has made it one of the most trusted marketing tools. Personalization is the key to successful marketing. It helps you better connect with the customers and get more sales done. Marketing Land columnist Kyle Henderick has shared five personalization tips to help marketers improve their email marketing performance Henderick says, “Before we dive into personalization strategies that can give your email marketing program a competitive edge, it’s... [...]

Publishing newsletters is one of the most successful tactics that helps brands to stay in touch with their prospects and customers and promote their products along with the advice they pass on in the newsletters. AWeber columnist Kaleigh Moore has published a comprehensive article on creating quality content for the newsletters. Moore says, “What are the best email newsletters made of? Captivating copy, engaging visuals, and a clear call-to-action, right? Well, yes, but there’s more to it than that. The number of emails flooding inboxes these days is staggering. According to DMR, the... [...]

Email marketing has been the key driver of sales for several years now. One of the email marketing forms is transactional emails which is a series of emails with customers after the purchase. Transactional emails are a great way to stay connected with the customers and generate further sales. Shopify contributor Mark Macdonald has shared tips on using four types of transactional emails that can help you improve sales and customer retention. Macdonald says, “There are four key types of transactional emails: cart abandonment, order confirmation, shipping confirmation, and soliciting customer... [...]

Your email list is a treasure that helps you reach out the people who fall in your brand purview. To make the most out of your email list you need to run the campaigns that turn out the desired response. Marketing Land columnist Jessica Foster has shared five useful tips to help marketers optimize their email lists for best results. Foster says, “Your email list is one of your most prized possessions. With users becoming increasingly skeptical of subscription pop-ups and “freebie” opt-ins, getting people to join your list has been difficult for business owners and marketers alike. Once... [...]

In email marketing we try different tactics to get more opens and convert more customers. AWeber contributor Liz Willits has shared a case study explaining the impacts of normal text in the subject lines vs. capitalized text. Willits says, “Have you ever wondered if you’re using the right tactics to market your business? John Oszajca did. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music. To test his assumptions about subject lines, Oszajca set up an email split test. He created two identical versions... [...]

The AWeber contributor Liz Willits has shared a case study highlighting the impact of a subject line split test on website traffic. Willits says, “You can set up an email split test in 1 minute that could nearly double your click-through rates and website traffic. Sound too good to be true? It’s not. Because that’s exactly what happened when Light Stalking, a photography sharing community, split test their subject lines. In this post, discover the simple change that increased their website traffic from an email by 83%. The subject line split test Every weekend, Light Stalking hosts... [...]

Entrepreneur contributor Lou Casale has shared some useful ideas on the kind of email content that helps marketers get their subscribers’ attention. Casale says, “To figure out what makes an email successful, I took a look in my own inbox. I looked at emails I’ve recently received from businesses to try to understand what works and why. The emails that earned my attention and didn’t get quickly sent to my junk folder fell into the following categories. In with the new Installing hardwood floors is something most homeowners only do once. Yet, the company that installed my... [...]