Most brands and marketers use email as a tool to reach out their prospects and customers. And as email offers them the flexibility to present their offers in a personalized manner, email marketing is one of the most preferred tools. Entrepreneur contributor Syed Balkhi has shared four steps to help marketers launch their initial email marketing campaigns. Balkhi says, “In order to have a successful email marketing campaign, you’ll need people to email. That’s why you have to build up your email list to be a moneymaker for your business. Having an email list allows you to have a ton of... [...]

Email marketing requires persistent efforts to bring out desired results. With creative experiments with your email campaigns you can improve your sales and achieve your targets. One element that helps you in email marketing campaign improvement is the subject lines as it is the first thing that your subscribers see in their inboxes. HubSpot columnist Braden Becker has shared twenty one email subject lines that can help in getting more opens that add to the overall success rate of your email marketing campaigns. Becker says, “If you’re an email marketer, or just someone who happens... [...]

Email marketing performance is analyzed on the open rate, click rate and then comes the conversion. With right methods you can make your subscribers open your emails and initiate an action. AWeber columnist Lauren Willard has shared an useful article on quickly improving the email open rates. Willard says, “Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox, according to a study from marketing company Movable Ink. Talk about a short window. So what’s an easy way to make an impact and stand out? Include... [...]

Forbes contributor John Ellett has published an interview with Shar VanBoskirk, vice president and principal analyst at Forrester. The titled of the article says – “Forrester Research Shows Email Can Actually Enhance Customer Intimacy”. The interview reveals some findings that suggest the role of email in enhancing customer intimacy resulting into better email marketing revenue. Ellett says, “Call me a skeptic, but when I heard that a new study from Forrester Research (which was sponsored by Adobe) showed a correlation between effective email and enhanced customer intimacy,... [...]

Entrepreneur magazine team has published a video featuring Ben Angel on ‘Draw More Leads to Your Email List With These Tips’. The Entrepreneur team says, “At one point, Entrepreneur Network partner Ben Angel had nearly no money to devote towards spending on building out his email list. But, with time and the application of a few hacks, he was able to build up his number of subscribers from zero to 100,000. People fail to build a large email list because they fail to set clear targets. Angel recommends forming a clear vision of what you expect as a starting point. Moreover, don’t... [...]

Shortcuts are everywhere and email marketing is no exception. Many a times marketers think of buying a ready email list and think of starting email marketing campaigns with hundreds of email ids. HubSpot columnist Corey Wainwright has shared an article on why buying an email ist is a bad idea. Wainwright says, “When it comes to rented or purchased lists, you may come across vendors or marketers who say, “This email list is totally opt-in!” This means the people on the list opted in to an email communication from someone at some point in time — the list provider, for example. What... [...]

HubSpot’s Anum Hussain has shared twenty-two statistics to help email marketers understand the psychology of their subscribers and improve their email subject lines to make their campaigns perform better. Hussain says, “Email is crucial to salespeople’s success. You invest time in perfecting your email copy, hyperlinking the right words, and placing the right call-to-action. And if no one opens your emails, it could mean your job. That’s where subject lines enter the picture. Whether you’re trying to connect with an executive, sell a prospect, or simply get a friend’s... [...]

Entrepreneur magazine team has published a video featuring Alex Berman on ‘How to Write Cold Emails That Get Opens and Get Sales’. The Entrepreneur team says, “In this video, Entrepreneur Network partner Eric Siu sits down to talk with Alex Berman, founder of Experiment 27, to discuss crafting effective cold emails. Berman goes over some tips about why certain cold emails are conducive to making sales over others. The subject of an email, combined with the first few lines of the email, work towards forming the customer’s impression about your marketing material. Generic... [...]

Email marketing needs to be innovated and for that you should be constantly experimenting with this one of the most successful marketing technologies. Marketing Land columnist Ryan Phelan has shared four ways you can make significant improvement in your email marketing strategy with ‘click strategy’. Phelan says, “You probably spend a lot of time trying to figure out how to get people to open your emails. Subject lines are a big part of that strategizing (along with having a clear and recognizable sender name). Almost all marketers test subject lines. It’s easy to do, now that... [...]

Email marketing as we know it, has been the most successful forms of marketing and remains significant today. For an efficient email marketing what you need is a database. Having right prospects in your database and increase the chances of your email marketing success. Forbes contributor Paul Potratz has shared an useful video and an article on the strategies to create an email database. Potratz says, “Think about yourself as a consumer; do you subscribe to emails from different stores or brands so you can be notified about sales or, if you’re lucky, get a coupon on your birthday? We all... [...]