HubSpot contributor Rebecca Riserbato has published an article highlighting 16 email previewing, testing, & rendering tools. She says, “From HubSpot to GlockApps, here’s how to choose the right email previewer for your needs and budget. Aside from previewing emails, many suggested tools also include other email marketing features, like advanced testing. 1. HubSpot Email Marketing Tool Price: $18 per month to $800 per month. We’ve baked HubSpot’s Email Marketing Tools into your CRM plan. You can use authentic and accurate customer data to power your email marketing efforts. Because... [...]
Archive for the 'email marketing' Category
Neil Patel has published a new video ‘Boosting Conversions with Email Marketing’. He says, “In the rapidly evolving landscape of digital communication, the art of effective email has undergone a profound evolution. With each passing day, individuals are inundated with a deluge of emails, making it increasingly challenging for businesses and individuals alike to cut through the noise and capture the recipient’s attention. As a result, the concept of “Effective Email Evolution” has emerged as a crucial endeavor for those seeking to connect, engage, and convert... [...]
Email stands tall when it comes to achieving your marketing goals. With right set of tools and content, you can get mesmerising results. HubSpot contributor Pamela Vaughan has published an article featuring three email marketing best practices that actually drive results. She says, “Below are different best practices to remember at various points of your email marketing campaign. Email Formatting Best Practices When formatting your emails, make sure to: Avoid using ‘No-Reply’ in the sender’s email address. Have you heard of CAN-SPAM? This longstanding piece of legislation... [...]
Digital Marketing Depot has published a new guide ‘The 2023 State of Email Workflows Report’. The DMD team says, “This report gives a comprehensive view of the email landscape, uncovering how email marketers get things done. We’ll cover all stages of the email workflow, including production, engagement, acquisition, and ROI—as well as a look into the future at the next twelve months of email. Research, writing, design, development, segmentation, sending, and analysis are all pivotal aspects of email marketing—so how exactly are email marketers doing it? Find out in Litmus’ State... [...]
Digital Marketing Depot has published a new guide ‘The Email Personalization Guide Marketers Can’t Miss’. The DMD team says, “The Email Personalization Guide Marketers Can’t Miss dives into the significance of effective personalization and the benefits it brings when taken to the next level. Packed with inspiring examples, you’ll get ideas for your next personalized email campaign. This guide addresses the common questions marketers have when getting started with personalization, including dynamic content, customer data, privacy regulation, and scalability—all of which... [...]
Content Marketing Institute contributor Kim Moutsos has published an article featuring insights from 23 content marketing experts on the future of email marketing. She says, “We asked the content and marketing leaders, practitioners, and experts speaking at Content Marketing World this September whether 2024 will be the year email falls from its status as the channel marketers just can’t quit and what (if anything) would take its place. Email marketing works Marketers depend on this channel for good reasons, not the least of which are it’s owned, it generates a response, and it doesn’t... [...]
Copyblogger has published the latest podcast episode ‘Case Study: How The Hustle And Other Newsletters Maximize Email Capture’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dive into a detailed breakdown of how The Hustle and several other successful newsletters design their websites to maximize to convert as many visitors as possible into email subscribers. They discuss everything from page design, to the merits of pop-ups, incentivizing subscribers, and how to craft high... [...]
Email marketing is still one of the most important digital marketing strategies, with a high ROI and the ability to reach a large audience. HubSpot has published ‘Email Marketing: The Ultimate Guide’ highlighting email marketing success strategies. Christina Perricone says, “Email marketing remains a powerful tactic to: Build relationships. Build connections through personalized engagement. Boost brand awareness. Keep your company and your services top-of-mind for the moment when your prospects are ready to engage. Promote your content. Use email to share relevant blog content... [...]
Digital Marketing Depot has pubilshed a new guide ‘Email Subject Line Tips and Best Practices’ featuring useful email marketing tips. The DMD team says, “Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). Email is the most profitable marketing channel (when considering ROI), so we’ve curated the best practices... [...]
This is a reminder for the MarketingProfs webinar to be held on June 20, 2023. MarketingProfs is hosting a webinar ‘Expert Email Marketing Tips That Are Working Now’ on Tuesday, June 20, 2023, at 2.00 pm ET. Attend this webinar to discover the easy-to-implement tactics that can increase your email open rates and engagement by as much as 15–40%. The MarketingProfs team says, “You’ll learn: The specific words, symbols, strategies (and more!) that increase email open rates and engagement The best days and ideal frequencies for sending emails The types of content that are... [...]