Search Engine Journal has published ‘Email Marketing: An In-Depth Guide’ explaining email marketing and how to succeed at it. Brian Fredrick says, “If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business: Email marketing drives traffic to your website, blog, social media account, or anywhere else you direct it. It allows you to build a stronger relationship with your targets via personalization and auto-triggered campaigns. You can segment your audience to... [...]
Archive for the 'email marketing' Category
MarTech’s webinar on ‘Maximize Email Engagement and Personalization with Data & AI’ is available on replay. The MarTech team says, “A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries, and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results. You’ll also learn how they: Accessed... [...]
ClickZ has published a new guide ‘Email, The Weapon Against Identity Fraud’. The ClickZ team says, “US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies... [...]
This is a reminder for the Digital Marketing Depot webinar to be held on January 31, 2023. Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to get a sense of a few things: What is multi-site management, and why it’s foundational in establishing diverse yet on brand, digital experiences? How our partners... [...]
Watch Copyblogger’s podcast episode ‘From 0 to 150k+ Subscribers In 7 Months’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig in to show you what you can learn from their content, growth, and monetization strategies. Tim also breaks down the lead-gen industry with a live look at a website Ethan’s thinking of buying.” Copyblogger [...]
Salesforce has published a new e-book ‘Engage customers with email moments — in real time’ featuring useful tips to improve email marketing performance. The Salesforce team says, “In this e-book, get 50 proven email best practices for driving engagement, optimizing spend, and increasing conversion rates. You’ll learn tips for: Setting every email up for success Building customer trust Creating results-driven email that converts customers Delivering relevant content Making every email contextual in the wider customer journey.” Engage customers with email moments —... [...]
Most online marketers use email. It can be very effective. Email Marketing: Beyond the Basics shows how to do it right. Email marketing has staying power. Even with the rise of social media and other digital marketing channels, email marketing is still the most effective marketing tool when used well. But you can’t just stick with the basics. You need to stay on the cutting edge to keep growing your list and offering relevant content. Here are 3 ways to take your email marketing ‘beyond the basics’. They are a small sample of what you will find in the new course from ContentSparks. Keep your... [...]
Email is one of the most trusted marketing tools. But you need strategies to keep your subscribers engaged. Watch Neil Patel’s latest video ‘Do This Email Marketing Strategy for 100 Days’ to learn and implement new email marketing tactics. He says, “Are your emails actually getting open? Are your subscribers actually clicking on the content you’re sending? If they’re not getting open, and your click-through rate is just in the gutter, it’s time to change things up. ” Neil Patel’s Blog [...]
As we mentioned yesterday, PowrSuite 2.0 just went live and it’s worth investigating. It solves many problems for an online marketer and, by replacing many other tools you would otherwise need, can save you a good deal. Click here to check it out and get access to the early-bird discount: PowrSuite 2.0. If you are the type of person who wants to look before you leap, here are some facts that you will be interested in. They’re in the form of questions and answers. What exactly is PowrSuite 2.0? PowrSuite 2.0`is a complete marketing solution that consists of thirteen integrated apps (i.e.,... [...]
Neil Napier just launched PowrSuite 2.0. It’s the new generation of this all-round marketing tool and has been highly anticipated. It just went live with a super early-bird discount. Click here to be one of the first to check it out: PowrSuite 2.0. What exactly is PowrSuite 2.0? PowrSuite 2.0 helps you: ➤ Find Leads ➤ Write A.I. Driven Copy ➤ Build Websites ➤ Create Logos and Social Media Designs ➤ And a lot more. No longer do you have to assemble a collection of unrelated tools to do your work. With PowrSuite 2.0, you have an integrated platform so that all the features work together. PowrSuite... [...]