David Moth says, “Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity. It can also be further improved by tying in other demographic and contextual information. For many businesses this end goal is still a long way off, but some marketing channels are being optimised using behavioural targeting. Step forward dusty old email marketing, which remains one of the most effective channels for achieving ROI despite regular claims that it is being usurped by new marketing methods. In this post I’ll discuss some of the findings... [...]

Eric Krattenstein says, “Marketing has come a long way in the four-and-a-half decades since the first email was delivered. Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic. Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple of their marketing strategy? As recently as 2014, more than half of marketers surveyed by the Direct Marketing Association (DMA) planned to increase spending on their email channel, citing their impressive... [...]

Daniel Burstein says, “OK, I’ll admit it. The headline to this blog post is absolute clickbait. I would never suggest any marketer send spam. But, perhaps you should send “spam.” And “free.” And use other email spam trigger words in your email marketing. Writing email with one hand tied behind our backs Deliverability is a huge concern for email marketers. After all, if our emails never get into customers’ inboxes, they won’t be very effective. One of the ways for our messages to avoid being labeled as junk email is to avoid specific words used by outright spammers. But as a... [...]

Kristen Dunleavy says, “Whether you’re new to email marketing or you’re an email marketing champ, gaining more subscribers should always be on the top of your to-do list. But how? There are lots of ways you can grow your list, but we’ve narrowed it down to four easy tricks you can put to work today. Check out our latest episode of Quick Tips now”. Quick Tips Video: 4 Easy Tricks to Grow Your List Aweber Blog  [...]

Baer says, ““The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possiblewithout leaving the inbox. When the book was published last fall, there were some definite signs of email heading in this direction. But in recent months, developments have accelerated. These changes will have a serious impact on how emails are designed and how em1ail success is measured. Here are some examples of new... [...]

Kristi Hines says, “If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you’ve booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans. Similarly, Google Inbox app users might have seen emails that look like this. These calls to action are courtesy of Schema.org markup for email. Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand... [...]

Matt McGee says, “You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not a good idea for your marketing emails. That’s according to “The Art and Science of Effective Subject Lines,” a new study out today from Return Path. The company looked at more than nine million emails sent by “prominent global brands” to more than two million consumers between January 1 and February 28 of this year. Return Path found that emails with clickbait-like words in the Subject line had lower read rates when compared... [...]

Emily Konouchi says, “In the crowded consumer inbox, everything is at a premium—especially the recipient’s time. Consumers are doing a cost-benefit analysis on a minute-by-minute basis—even if they don’t know it. They’re weighing the pros and cons of their routes home from work. They’re debating whether to pay the extra shipping to get that online order in a hurry. And they’re gauging the benefits of opening all those emails cluttering their inbox. The major challenge to marketers: how to create a click-worthy message that gets opened. In a typical inbox,... [...]

Selena Blue says, “It can be easy to overlook the importance of a subject line when crafting an email. After all, it’s just one line. The email itself is where most of the magic happens. However, without an effective subject line, only the most motivated customers will open your email to see what’s inside. In a recent MarketingExperiments Web clinic — “The Power of the Properly Sequenced Subject Line” — the team revealed how to improve email performance by using the right words, in the right order. After analyzing many tests in the Research Library,  two key principles to... [...]

Tucker Schreiber says, “Every time someone makes a purchase from your store they get an email receipt. It’s an amazing way to connect with your customers—but it’s often overlooked as a marketing opportunity. Chances are, you’re missing out on sales because of that. In this post, we’ll take a look at how you can use email receipt templates as a part of your marketing strategy to win additional sales, and stay connected with your customers. Let’s get into it!“. Get More Sales with These 5 Email Receipt Marketing Tactics Shopify  [...]