Olivia Dello Buono says, “Been neglecting your RSS feed? We’ve got you covered. Here’s our roundup of all the latest industry news, announcements (and the occasional non-sequitur find) to keep you in the know. Most of Google’s Traffic Now Comes From Mobile People are relying on their smartphones more than ever to deliver timely information and search queries. Google announced the shift to mobile search at a digital conference earlier this month. So what does this milestone mean for digital marketers? Well, for starters, expect to see a shift in the quality of mobile ads. The company... [...]

Daniel Burstein says, “What assumptions do you make about your customers? Your competitors? Your industry in general? More importantly, what do those assumptions cost you? At MarketingSherpa, we write case studies to help you execute your marketing strategy. We also talk to writers, researchers and, well, renegades to help you challenge those assumptions and create an effective strategy to begin with. I’m talking about people like Stephen J. Dubner. Not only has Dubner learned about economic theory and customer behavior as co-author of Freakonomics: A Rogue Economist Explores the Hidden... [...]

Cecille says, “This Niche of the Week was supposed to be on email client affiliate programs, but I changed my mind at the last minute. Yes, you can promote email client affiliate programs, but I can’t get beyond the nagging question: Who still buys and downloads them? While you do have several options, the number is pint-sized compared with the volume of people and businesses looking for email marketing software. Email marketing is a quick, efficient way to reach your customer base. It’s less expensive than sending traditional mail, and allows merchants and marketers to reach a large... [...]

Daniel Faggella says, “If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a one-size-fits-all email can be an effective weapon in your marketing arsenal (occasionally), it’s important that you also aim properly and use the right ammo to hit your target audience. The simplest ways to get more engagement (opens and clicks) from your message is to segment your email list into different groups and tailor the emails you send specifically to those groups. Relevance wins. Segmentation 101: Buyers Vs. Prospects Although there... [...]

Kristen Dunleavy says, “Just when you thought you had a handle on mobile email marketing, the Apple Watch shows up and changes everything. We know what you’re thinking: How the heck do I make my emails stand out on a screen the size of a small potato chip? Don’t panic. Follow these tips to optimize your emails for the Apple Watch. Embrace Plain Text Since Apple Watch will only display plain text, pay extra attention to the plain text versions of your emails. That means that images won’t appear and because there is no browser, your links won’t work either. The big exceptions are addresses... [...]

Verónica Maria Jarski says, “Test your emails to find out the best way to engage your subscribers and develop your email channel. The following infographic by Email Monks highlights email testing tips, best-practices, and essential elements of a successful email campaign. Before you start testing, you need to decide whether to do A/B or multivariate testing. A/B testing compares two versions of a single variable to see which ones has more opens and clicks. “Multivariate testing compares more than two versions of an email in a live environment,” explains Email Monks. The advantages... [...]

Mike O’Brien says, “As so many consumers use mobile to make purchasing decisions on-the-go, the power of location-based email marketing is greater than ever. Location-based email marketing allows incentives to be delivered at the right time and right place. For example, by creating consumer loyalty reward programs promoted via email, it presents the opportunity to cross-promote other products and services based on where the subscriber is geographically located. It is a powerful medium because it gives marketers the opportunity to engage customers in real-time and deliver value when... [...]

Dave Gerhardt says, “Since launching The Growth Show in February, we’ve been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing. For some of them, we had an “in.” Somebody knew somebody else and happily made the introduction. But we weren’t so lucky with some of the other guests. We wanted to get in touch, but didn’t have mutual connections. So I’d send them a cold email — targeted, relevant to their interests, and completely custom,... [...]

Steve Dille says, “Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would still make sense: Any of us respond better to a personalized query, a sales pitch that hits our individual pain points or aspirations, the right offer that arrives at the right time … But, of course, there’s plenty of data to make the case, too: Experian’s 2013 Email Market Study showed personalized subject lines delivered 26 percent higher unique open rates overall, with travel companies experiencing the “biggest boost” from... [...]

Rainmaker team says, “What tools does the content marketer need to stay organized? What to do about subscribers who aren’t confirming their opt-in? And what’s the difference in approach between B2B and B2C marketing? Confessions of a Pink-Haired Marketer host Sonia Simone answers these questions (and a few more) this week“. The Difference Between B2B and B2C Marketing (and Other Questions) ‘Copyblogger’ Blog  [...]