Chow says, “You’ve heard me say over and over again that the money is in the list. My email list is the number one reason my blog makes the money it does. Everything I do is geared toward increasing the size of the list. The bigger the list, the more money I make. On this episode of Driving with John Chow, I give you my top tips on how I increased my list opt in rate from 10 a day to over 200 a day. No, I did not have to increase my ad spend by 20 times. Other than adding LeadPages to create my opt in page, I didn’t have spend any additional money”. How I Went From 10 To 200 Opt Ins Per... [...]

Olivia Dello Buono says, “Today, more than half of emails are opened on a mobile device… yet less than half of marketers are designing with mobile in mind. In fact, 75 percent of readers are likely to delete a message for not being mobile friendly. Crazy, right? Fortunately, we’ve got you covered with these tips and tricks to make your email designs mobile friendly. Like did you know that white space helps to increase the readability of your content? Or that the size, weight and color of your text all help to influence what readers focus on first?”. Your Field Guide to Designing Mobile... [...]

Lindsay Kolowich says, “Email has become the primary way most of us communicate in the business world — so much so that it often replaces face-to-face interactions. Just think about how many people you’ve emailed, but never actually met. This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who’ve never met me. To them, my emails are their first (and second, and third) impressions of me. How I address them, the way I word a request, and... [...]

Robert Bruce says, “Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation withsomeone in a completely different topical market. It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four years, then turning all that work into a sustainable business. And hang in there, even if you have no interest in (or understanding of) programming, Javascript, Ruby, or HTML5, you’ll be able to apply the lessons of this episode to... [...]

Annette Promes says, “Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different  email subject lines? The results are in, and we have a subject line winner! We’ll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing (and, really, testing in general). Boundary #1: Make sure you’re measuring the right thing Generally speaking, the impact that email... [...]

Kim Garst says, “Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their products and services, an 18 percent increase over 2014. Here are five quick and easy ways that you can use social media to build not just a large, but a highly targeted and engaged email list. 1. Integrate your email service with your Facebook page. Most... [...]

Rachel Youngberg says, “You’re a smart marketer. You’ve kept up on the latest trends and best practices. You already know that email marketing is one of the largest growing budget areas for marketing departments in 2015. And you also know that if your emails aren’t responsive, you’re missing out on a huge engagement opportunity. According to eMarketer’s 2014 Benchmarks, mobile email opens nearly tripled from 2011 to 2014, and for the first time, mobile email usage reached 50% in November 2014. As an email marketer, my job is to get people to open and engage with... [...]

Emma O’Neill says, “We are living in the era of personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure. So, why are we failing to use personalization in our marketing strategies? It certainly isn’t because of ignorance of the benefits. Marketers seem to be aware of the value, as 94% of companies say that personalization is... [...]

Erin Hogg says, “Balancing promotional content with brand affinity content is a challenge — how can you meet your business strategy with promotional emails but not overwhelm subscribers? How can you create an experience that is unique to your brand and builds awareness and loyalty with customers? Learn how national restaurant collection Mellow Mushroom goes the extra mile with email marketing, serving up artistic and customer-centric messaging and content for subscribers to devour as well as infusing promotional emails without tipping the balance”. Brand Affinity: Mellow Mushroom builds... [...]

Ginny Soskey says, “I’d venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends’ parties, and maybe even a few emails from your mom. That’s a lot to sift through, never mind actually open. So what makes you want to take that extra step to actually open an email? Often, it’s the subject line. After all, it’s your very first impression of the email — and from it, you’ll do your best to judge the content on the... [...]