Lindsay Kolowich says, “Like many other marketing channels, email is constantly evolving — and it’s up to marketers, sales reps, and other professionals to stay on top of these changes. Ask yourself: Are your email campaigns optimized based on current, relevant data? To help you put your best email foot forward, we collaborated with Market Domination Media to create the infographic below. Based on data from the 2014 Science of Email Report, the infographic will teach you how people read email (and how they filter them out), what devices and email clients are most popular,... [...]

Sihirli Tarifler says, “If you’re as over winter as we are, you’re probably anxious for the arrival of spring. And with so much to love about the season – longer days, warmer weather, blooming flowers (unless you’re allergic) – it’s easy to explain why. As the world around us comes alive once again, why not bottle up all of that excitement for your email marketing too? Whether you’re in retail, consulting, fitness, etc., subscribers in the northern hemisphere are gearing up for the change of season. And as our data scientists have proved, they love getting emails related to time,... [...]

Lisa Furgison says, “When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your readers’ time, offering expert advice and tips, sharing things that benefit your customer and being honest. Need some examples? Here are six emails that help build customer trust. 1. Welcome email As your first contact with a new subscriber, your welcome email is handshake;... [...]

Susan Waldes says, “Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last month, Google officially opened up GSP to any advertiser. Google hasn’t heavily promoted the product; the first major surge of interest I’ve seen was when Wordstream founder Larry Kim spoke on The Top 10 PPC Marketing Hacks of All Time at SearchFest in Portland recently. His presentation prompted a flurry of interest, and one of his hacks is using Gmail Sponsored Promotions”. Gmail Sponsored Promotions:... [...]

Selena Blue says, “In a digital world, where 72% of U.S. adults prefer communication with companies through email, how do you capture new email addresses? Acquiring emails for our list is a continuous task. We have to work to not only retain the list we have, but to also grow it to build a larger audience of prospects and customers. In fact, 63% of marketers reported “growing and retaining subscribers on our list” as a marketing goal, according to the MarketingSherpa Email Marketing Benchmark Report. But with so many tactics and strategies out there, where do you begin? In the Benchmark... [...]

Pete Prestipino says, “Data released from a Constant Contact report reveals an interesting correlation between the effectiveness of email campaigns and the number of images and text lines that are featured. Compiled from the analysis of over 2.1 million Constant Contact customer emails sent to more than 100 recipients over the course of 13 weeks, the research finds that—with some industry-specific exceptions—emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers”. Less is More? Optimizing Email for CTR Website... [...]

Andrea Huspeni says, “Your prospect’s inbox is a cutthroat place to be. With over 100 billion emails sent every day, it’s getting harder and harder to stand out from the other scores of attention-seeking messages your customer deals with each day. Or better yet, get an actual reply to your email. But it’s far from hopeless. At Yesware, we analyzed more than half a million sales emails sent by our users in Q1 2014 to figure out what can help improve your chance of getting your emails read and replied to. Here’s what we learned: 1. Send emails in the early morning or evening. People... [...]

Kristen Dunleavy says, “Emails with special characters aren’t just a blast to ✎ write, they could potentially help your emails get more opens and clicks – if you’re using them correctly. We wanted to give you a few ☞ pointers on how to use them to your best advantage. Not All Special Characters Are Created Equally ☹ Unicode characters are special characters and symbols that allow you to write in different languages. They also let you create symbols beyond your standard exclamation points and asterisks – think hearts, stars, diamonds – everything you can find in a box of Lucky... [...]

Lindsay Kolowich says, “At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing. Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what... [...]

Katie Lantukh says, “With inbound marketing, you can track a million things. Reporting, analysis of that reporting, and optimization recommendations for the next month or quarter can be all-consuming. It also means you could hand your client a 30-page report each month. If you did, you can be sure it would be quickly thrown in the waste bin. You need to know what to track, how to prove the ROI of your efforts, and how to refine your analytics report so the client remains convinced of your abilities but not overwhelmed with numbers and charts. Here’s a list of five of the main inbound... [...]