Erin Hogg says, “Implementing basic segmentation to personalize emails is a great beginning to achieving relevancy. Finish Line was off to a running start, but how could the marketing team turn that run into a sprint and break away from the competition? Learn how the team took its basic segmentation practices to turn Finish Line into a champion with highly personalized, multichannel messaging, unifying email, on-site and mobile messaging, social media and display ads. This effort earned Finish Line the Email Awards 2015 Best in Show and will be presented at Email Summit 2015 by Aaron Buchanan,... [...]

MarketingExperiments team says, “What actions do you want your visitors to take on your site? What if you could influence those actions more effectively? Although conversion metrics typically receive the majority of marketers’ attention, understanding what behavior motivates the conversion event may be even more important. For some companies, website engagement may be the most effective indicator of conversion potential that you can monitor using analytics. In this 35 minute Web clinic, our research team will reveal three tactics proven to boost engagement on your website. This session will... [...]

David Moth says, “Crafting an effective email subject line is both a skill and an art form. Most companies are sending out marketing messages several times per week so it needs subtlety and creativity to ensure they don’t become repetitive or annoying. This requires intimate knowledge of the company’s tone of voice and the target audience, but we can at least try to broadly identify words that help drive clicks, and words to avoid at all costs. New subject line analysis from Alchemy Worx shows that ‘content’, ‘offer’, ‘benefits’ and ‘premium’ are four of the top five words... [...]

Ayaz Nanji says, “Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email lists, according to a recent report from Ascend2. The report was based on data from a global survey of 251 marketing, sales, and business professionals from various-sized companies, 71% of them B2B-focused, and 29% B2C. Some 43% of survey respondents say requiring registration to access parts of their website is one of the most effective tactics they use to get email addresses, and 42% say... [...]

Katie Lantukh says, “One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they’re not actually interested in your content after all. Perhaps their email inboxes overflow daily and they’re tired of going through and deleting each email. Or, maybe they had a bad day and spent their lunch break un-friending people andunsubscribing to email blasts. In any case, it... [...]

Christopher Lester says, “After surviving the competitive holiday season, many marketers could use a break. Unfortunately, new challenges come with the turn of the calendar page. Many people feel compelled to clean hypothetical house at the start of each new year—purging clutter, conquering unhealthy habits, and opting out of emails from the brands that crammed their inboxes in December. So, how can modern marketers deal with this detox mode—and make sure their messages aren’t lost in the New Year’s clean sweep? Here are three simple steps to connect with post-holiday email... [...]

Courtney Eckerle says, “Lifestyle and furniture online brand Dot & Bo switched ESPs and began setting up a closer relationship between the marketing team and testing. They began by tweaking an existing cart abandonment campaign. See how the team was able to turn a focus on testing into a 400% revenue boost within that effort”. Email Marketing: Cart abandonment campaign sees a 400% revenue boost over previous campaign MarketingSherpa  [...]

Baer says, “Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 return for every $1 spent. McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter Over 77% of online customers prefer receiving marketing messages via email, according toMarketingLand. Nurtured leads make 47% larger purchases than non-nurtured leads, reports Unbounce. And 81% of digital shoppers in the US say they’re at least “somewhat likely” to make additional purchases as a... [...]

Olivia Dello Buono says, “Affiliate marketing has become a trending topic in the digital marketing community, and for good reason! This low-risk, high-reward opportunity is great for those who want to monetize their love of a product. Despite some claims, affiliate marketing won’t make you an overnight millionaire. But that doesn’t mean you can’t make a serious profit. Successful affiliates are advocates for the products they’re referring – and they’re reaping the rewards! Keep reading to find out if affiliate marketing is right for you – and tips on how you can become an affiliate... [...]

Ayaz Nanji says, “Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd. The report was based on data from 720 in-depth reviews written by business and IT professionals on G2 Crowd’s software review platform. Beyond looking at just overall satisfaction in the report, G2 Crowd also ranked popular dedicated email programs (those with 15 or more reviews) for small business, mid-market, and enterprise market segments. The rankings were based on two main factors: satisfaction (overall... [...]