Alex Mohr says, “As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters know more than anyone that newsletters, as a general rule, don’t convert well. If successful marketers thought newsletters were just a cheap and easy way to re-engage users, they wouldn’t spend so much time making them great. They know the bias they are overcoming (being perceived as a marketing channel), and they develop an identity partially based on the value they provide in... [...]

Neil Patel says, “I rave about email marketing all the time. But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing. Your emails are useless unless they actually make it to the user’s inbox. Let me state that another way so you don’t miss it. If your emails aren’t getting delivered, then email marketing is a massive waste of time and money. You’ve probably read all the tips about subject lines, open rates, engaging content, powerful CTAs, and strategic email landing pages. But let’s take a big step back and look at the picture... [...]

Ayaz Nanji says, “Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. The report was based on the results of a survey of 304 global email marketers (60% US-based; 25% UK; 15% other), 55% of whom work for brands and 45% of whom work for agencies. Asked how much they think various factors influence email response rates, respondents rated data/list quality first and segment selection second. Subject lines ranked as the third most important element, followed by cross-device rendering, deliverability infrastructure,... [...]

Erin Hogg says, “Roadrunner Food Bank faces real-world challenges like many nonprofits. Its ultimate goal is not only to increase donations and expand its reach, but to ultimately stop hunger in New Mexico. Read on to discover how this nonprofit leveraged a unique solution to make donations as easy as two clicks in its email marketing campaign, and learn how the organization is now seeing a return on email revenue 12.5 times higher than the nonprofit industry average“. Email Marketing: Nonprofit achieves 12.5 times higher donation revenue per email than industry average MarketingSherpa  [...]

Emm Yousif says, “Bill Tancer, general manager of global research for Experian Marketing Services, appeared on Wall Street Journal Live Christmas Eve to give marketers and consumers an extra holiday gift — a valuable look into this season’s holiday trends. One of the most noticeable trends this holiday season was the sudden increase in email offers. Facing a decline in consumer transactions, retailers responded by offering deep discounts. According to Experian Marketing Services data, 70 percent of emails sent out this holiday season not only included an offer, but included offers that... [...]

Rohan Ayyar says, “Every single day, 196.3 billion emails are sent or received. That’s about 26 emails per day for every single human being on the planet — and since, of course, not everybody on the planet is online, the number of emails per head per day is actually a lot higher. The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects. Along with its pervasive reach, email also offers the highest ROI on marketing dollars among all other digital channels,... [...]

Daniel Burstein says, “This blog post ends with an opportunity for you to win a stay at the ARIA in Vegas and a ticket to Email Summit, but it begins with an essential question for marketers… How can you improve already successful marketing, advertising, websites and copywriting? Today’s Moz blog post is unique. Not only are we going to teach you how to address this challenge, we’re going to offer an example that you can dig into to help drive home the lesson. Give the people what they want Some copy and design is so bad, the fixes are obvious. Maybe you shouldn’t insult... [...]

eMarketer team says, “Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification method. Register here for a free eMarketer webinar that will discuss cross-device targeting and explore how current device identification methods will likely shape the future of this critical campaign tactic. The webinar will address these... [...]

Kristen Dunleavy says, “Greetings! ccording to Hiten Shah, KISSmetrics’ co-founder, growing your business without tracking your analytics is like driving a car blindfolded. Sound extreme? Maybe just a little, but he has a point. If your business uses email marketing, you owe it to yourself and to your subscribers to track your analytics. Why use analytics? If your goal is to grow your small business, analytics has your back. Want your emails to make you money? Analytics will tell you your ROI. You’ll glean valuable information about targeting to ensure you’re emailing the right people.... [...]

Courtney Eckerle says, “Email marketers in 2014 put their focus on customers. Through every new tactic and test, it’s clear that personalizing emails and serving customers wins out. To help you include these tactics in your 2015 email programs, we’ve collected eight MarketingSherpa case studies that display the best in these marketing efforts and new tactics. Read on for the advice and wisdom your peers have collected over the past year”. Email Marketing 2014: The top 8 MarketingSherpa case studies for your email program next year MarketingSherpa  [...]