Megan Tonzi says, “Bad sales emails are like gum stuck to the bottom of your shoe: You think you’ve scraped it all off … until the next day, when you realize your shoe is still sticky. It just doesn’t go away, and neither do poor sales emails — they seem especially endless this time of the year. The other week, I received a sales email in the morning. The first line asked if I was the correct person to speak with, the second line was their sales pitch, and the third was, “Hey, let’s schedule a time to chat. And if you’re not the right person, who is?” It was a typical... [...]

Erin Hogg says, “At MarketingSherpa Email Summit 2015, attendees will hear how Ferguson Enterprises generated more than $10 million and growing in online sales by enriching the customer experience. Mary Abrahamson, Email Marketing Specialist, Ferguson, will take the stage to share the customer journey of two personas as they move through the sales funnel. Learn how Ferguson went from one email per event to a segmented series as well as how it optimized its onsite event registration for better retargeting. This campaign earned Ferguson the B2B Best in Show Award, sponsored by BlueHornet, for... [...]

Pete Prestipino says, “If your online retail enterprise isn’t doubling down on email this holiday season, you are going to miss out. New research from Salesforce, published in its “Predictive Intelligence Benchmark Report,” reveals that 60 percent of shoppers who received personalized content after abandoning their shopping carts (such as the products they viewed) ultimately returned to make a purchase. Not only did sending those emails drive return visits for the retailer, but the shoppers that did return spent an average of $36 per click. Are you willing to leave that... [...]

Loren McDonald says, “Black Friday and Cyber Monday online sales soared to new heights in 2014, and more consumers than ever before have been browsing and buying on mobile devices. IBM has been tracking the latest cross-channel buying trends this holiday season, and I’ve been closely watching the results, observing the rise of “Cranberry Red Thursday” and noting other Black Friday trends and takeaways. As always, email has been a focal point for how businesses communicate with customers, and Silverpop has been crunching the numbers to see how these interactions are unfolding. In particular,... [...]

Tommy Walker says, “Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%). Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketingcontinues to grow in effectiveness. In this post, I’m going to share ten strategies that you can implement in your... [...]

Olivia Dello Buono says, “Email marketing isn’t a field of dreams: you don’t simply add a form to your site and gain 200,000 readers overnight. To truly build your audience, and your business, you need to take a few extra steps. That includes using power tools that complement your email growth strategy. On average, AWeber clients who use email integrations have lists 104% larger than those who don’t use such tools. So to help you boost your own email marketing and start 2015 off right, here’s a roundup of this year’s top 10 apps in the most popular categories”. Top 10 Power Tools... [...]

Seamas Egan says, “Black Friday deals. Holiday sales. Travel promotions. New Years offers. This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their promotional emails alive—and out of the spam folder—will determine their ability to survive this season. Avoiding the dreaded delete button is a taxing battle: 23% of consumers claim they get overwhelmed with holiday offers and just ignore them, whereas 31% look but rarely take action (make a purchase), according to a recent Campaigner survey. So, for example, just as Katniss Everdeen puts... [...]

Kim Stiglitz says, “The 2014 Thanksgiving holiday weekend was a busy one for VerticalResponse customers, and we’re not just talking about sales and donations. Our customers sent over 350,000,000 emails from Monday, November 24 through Tuesday, December 2 (Giving Tuesday). We tallied these specific dates to identify a trend in email volume leading up to Thanksgiving holiday weekend, as well as the number of non-profit customers participating in Giving Tuesday (December 2). Many people also assume high email volume or campaigns revolve purely around Black Friday, however, interestingly for VerticalResponse... [...]

Madeline Boehmer says, “With Christmas only 22 days away, I repeat 22 DAYS AWAY, we are all now being bombarded with ads everywhere promoting all the hottest gifts of 2014 and sales that are hard to pass up. Anytime you turn on the TV or radio you hear your favorite holiday tunes with store names sneakily added into the lyrics, and some of the songs are so catchy you might even find yourself singing along. Another place that we get bombarded with advertisements is in our email. While I hate receiving annoying emails just as much as the next person, I do find it interesting to see what techniques... [...]

Erin Hogg says, “Having a growing company with more clients is great for business, but how can you keep that down-to-earth, friendly communication when your client list keeps expanding? Medix Dental adopted a monthly client and prospect newsletter with the goal of keeping the brand top-of-mind as well as to show its appreciation for clients. See how the team discovered what content resonated and engaged with its audience the most and how the team achieved an open rate more than 10% higher than the professional services industry average”. Email Marketing: Monthly client-focused newsletter nets... [...]