Derek S. says, “Today, consumers are demanding a personalized experience more than ever and merchants not delivering one will soon find themselves falling behind the competition. ShopKeep, a cloud-based technology provider to small and independent businesses, has recently announced a new integration with popular email marketing solution MailChimp. The new integration enables ShopKeep merchants to engage with their consumers through customized email messages that are based on insights from their purchasing behavior. In order to efficiently send personalized emails to each consumer ShopKeeper... [...]

Erin Hogg says, “Loyalty programs are a great way to not only engage past purchasers, but also entice potential customers with personalized deals and discounts. AutoAccessoriesGarage.com has maintained its AAG Insiders email program since 2010, but the team did not want the campaign’s success to become stagnant. Learn how the company put its campaign in overdrive with segmented sends as well as testing and optimization to increase relevance with subscribers, achieving a more one-to-one experience for its customers. From this campaign, the team at AAG is able to attribute 5% of its online... [...]

Emm Yousif says, “In years past, most people spent their time gathering information on products and brands through their desktop computer. Fast forward to today and that process has gotten a bit more complex. From cell phones and wearables, to smart homes and tablets, the average consumer is spending their time using more than one device — even at the same time. So what does this mean for marketers? With the explosion of devices, advertisers are stuck with the task of finding a way to reach their target audience without their message getting lost in the mix”. The shift toward cross... [...]

eMarketer team says, “Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification method. Register here for a free eMarketer webinar that will discuss cross-device targeting and explore how current device identification methods will likely shape the future of this critical campaign tactic. The webinar will address these... [...]

AJ says, “Greetings! Commander AJ here. One of our goals at AWeber is to make it easy for everyone to create and send AWesome looking emails. That’s why we recently gave our Message Editor a facelift to enhance its usability. Here are a few cool things you can do with our new and improved Message Editor. Style your emails your way If you’ve ever edited a Word document, you can create an email newsletter. The standardized font toolbar is the same one you’ll find in most word processors, so formatting and styling emails is ridiculously easy. Need to switch up your content fast? You can click... [...]

Erin Hogg says, “All year round, MarketingSherpa seeks out case studies and stories from marketers just like you to discover strategies and tactics that work. In this article, we take a look back on 2014 and share some of your favorite case studies to recap the year to give you some ideas on new and emerging trends to think about for 2015. Read on for the top four marketing strategies we saw this year, ranging from mobile marketing tactics, customer segmentation and email marketing optimization”. B2C Best of 2014: Top takeaways in Web optimization, mobile marketing and email MarketingSherpa  [...]

William Kammersell says, “You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Why are your subscribers getting security warnings from viewing your email?! The reason is although you picked a great image and tracking pixel, you delivered them via an insecure connection using HTTP instead of HTTPS”. Securing Your Image Return Path  [...]

Derek S. says, “From personal to commercial and business, email remains one of the most popular forms of communication. Like all data on the Web, email is subject to attack so it’s important that enterprises take the necessary precautions to safeguard their information. nCrypted Cloud, a security company focusing on protecting data in the cloud, has recently announced a new module titled Infinite Mail for Dropbox for Business. The new module comes as a part of nCrytped Cloud’s extended collaboration platform and helps to strengthen enterprises email security as well as endow its users... [...]

Derek Harding says, “That text-only version of your email is causing more harm than good and it’s time to get rid of it once and for all. If you’re looking for a New Year’s resolution for your email program I have a suggestion: drop the text version. It’s a hangover habit that you just don’t need anymore. First off let’s make sure we’re all clear what we’re talking about. When you send an HTML email you have the option to include a text-only alternative as part of the same message. Technically your email contains a header that indicates your message has multiple parts that... [...]

Diana Illiano says, “In a relatively short span of time, humans have grown accustomed — dependent even — to the fact that our laptops, digital tablets and smartphones connect to the Internet. That connectedness is starting to extend to a seemingly endless list of things, such as fitness trackers, televisions, cameras, car sensors, thermostats and much, much more. This rise of smart devices, the so-called “Internet of Things,” is rapidly improving efficiency, user experience and brand engagement and poses many questions that marketers must begin considering today. In our recent report,... [...]