Pamella Neely says, “If you could only have two things in an email, they would the subject line and the call to action. I wrote about subject lines a few months back, in “7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test).” But the call to action has been left unexamined until now. So here are seven of the best ways to nail the call to action in your next email campaign, and in all your email campaigns to come.1. Make the Call to Action ShortThis is the most common and damaging mistake with email calls to action, or any call to action. The marketer or the writer does... [...]

Daniel Burstein says, ” According to ReturnPath, 13% of email from permissioned email marketers never makes it to the inbox in the U.S.For Brazilian marketers, that number is an even more painful 40%.This week, we’ll look at a chart that shows the email deliverability improvement tactics of 593 of your peers. We’ll also provide tips from three experts who, collectively, were involved with more than 7 billion emails sent over the past year“.Email Marketing Chart: How to improve deliverability MarketingSherpa [...]

Red Akrim says, “Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t we all hate spam? Even more so, people are proclaiming that with the ever-increasing popularity of social media and enterprise social networks is the impending obsolescence of email.Well, I’ve got news for you. Email is alive and well, and email marketing will continue to gain traction as marketing shifts from globalization to personalization.Why email marketing is worth your time ?In an interview, Keith Burton, a Brunswick Group partner, insists that... [...]

Pamela Parker says, “Email is one of the most established forms of digital marketing, but that doesn’t mean it’s boring or stagnant. In fact, this year saw a lot of change in the business, as the major consumer ESPs adopted more stringent authentication technologies and Google introduced new interfaces and features for Gmail, including its mobile-centric Inbox app.Our expert contributors helped marketers roll with the changes. Following, the most trafficked Email Marketing columns for 2014 on Marketing Land:Everything You Need To Know About Gmail’s Auto-Unsubscribe by Tom Sather.... [...]

Ayaz Nanji says, “More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner.The report was based on data from a survey of 130 email marketers conducted in November.Other top email resolutions for the year ahead include creating a more holistic marketing plan that integrates social, mobile, email, etc., (20% of respondents cited); improving data collection and management (14%); and increasing the use of email marketing tools (such as A/B split testing, email automation, etc.)... [...]

Derek S. says, “Today, consumers are demanding a personalized experience more than ever and merchants not delivering one will soon find themselves falling behind the competition.ShopKeep, a cloud-based technology provider to small and independent businesses, has recently announced a new integration with popular email marketing solution MailChimp.The new integration enables ShopKeep merchants to engage with their consumers through customized email messages that are based on insights from their purchasing behavior. In order to efficiently send personalized emails to each consumer ShopKeeper... [...]

Erin Hogg says, “Loyalty programs are a great way to not only engage past purchasers, but also entice potential customers with personalized deals and discounts.AutoAccessoriesGarage.com has maintained its AAG Insiders email program since 2010, but the team did not want the campaign’s success to become stagnant.Learn how the company put its campaign in overdrive with segmented sends as well as testing and optimization to increase relevance with subscribers, achieving a more one-to-one experience for its customers. From this campaign, the team at AAG is able to attribute 5% of its online... [...]

Emm Yousif says, “In years past, most people spent their time gathering information on products and brands through their desktop computer. Fast forward to today and that process has gotten a bit more complex. From cell phones and wearables, to smart homes and tablets, the average consumer is spending their time using more than one device — even at the same time.So what does this mean for marketers?With the explosion of devices, advertisers are stuck with the task of finding a way to reach their target audience without their message getting lost in the mix”.The shift toward cross... [...]

eMarketer team says, “Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification method.Register here for a free eMarketer webinar that will discuss cross-device targeting and explore how current device identification methods will likely shape the future of this critical campaign tactic.The webinar will address these... [...]

AJ says, “Greetings! Commander AJ here. One of our goals at AWeber is to make it easy for everyone to create and send AWesome looking emails. That’s why we recently gave our Message Editor a facelift to enhance its usability. Here are a few cool things you can do with our new and improved Message Editor.Style your emails your wayIf you’ve ever edited a Word document, you can create an email newsletter. The standardized font toolbar is the same one you’ll find in most word processors, so formatting and styling emails is ridiculously easy. Need to switch up your content fast? You can click... [...]