Matt Burke says, “It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place… Nah, that can’t be it. After all, you’ve been busy pumping out remarkable content to your targeted audience, right? But truth be told, sometimes your subscribers lose interest in what you have to offer—and that isn’t always a reflection on you or the quality of your work. They just need to be reminded why your offerings are so valuable, and why subscribing to your emails or blogs... [...]

Emma Yousif says, “The marketing industry has long been defined by the strong, smart and savvy thought leaders behind the leading brands. In recent years, we have seen a slight shift: From CMO’s to SVP’s, many of today’s marketing leaders are women. In order to get an inside look at how female leaders can bring unique and effective influence into the boardroom, Experian Marketing Services invited four female marketing leaders from some of today’s most progressive brands to speak on a panel at our 2014 Client Summit. The panel covered the current state of female empowerment in the... [...]

Monica Montesa says, “If you’re having more trouble with email marketing than you anticipated, that’s okay. You’re not the only one. From difficulty growing your email subscriber list to not having enough time to create an engaging follow up series, the challenges are abundant. To help you get over some of the most common email marketing obstacles, here are some tips to keep in mind: When you have no time: If you’re a one-person show or the ringleader of a small troupe, prioritizing your responsibilities and managing your time is essential to success. But make sure email marketing is... [...]

Ellen Valentine says, “Would you consider your marketing practices traditional, mainstream or leading? For marketing traditionalists, digital marketing technology is still primarily used for broadcast emails, and each marketing channel – whether online or offline – remains siloed. Some of these marketers have become quite sophisticated in testing, personalization and design, but for this more traditional group, digital marketing is still about push emails focused on products, offers and company news. Today’s more mainstream marketers are harnessing marketing automation technologies and... [...]

Ginny Soskey says, “Do you remember your first A/B test on email? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job. I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results. I knew I could easily run one if I wanted, using HubSpot’s Email App. … But that’s pretty much... [...]

Margaret Farmakis With the holiday season fast approaching, the countdown timer ticking toward Black Friday and Cyber Monday and visions of overflowing online shopping carts dancing in many email marketers’ heads, I decided to get into the festive spirit as only one possessing email intelligence can: by focusing on remarketing. There’s no more effective remarketing message for driving conversions than the triggered abandoned shopping cart email. According to Experian, abandoned cart messages increase purchases at a rate that is 19 times higher than promotional mailings, and they produce a 41%... [...]

Parry Malm says, “The vast majority of email marketers are methamphetamine addicts. And not the cool kind like you find in the finest trailer parks of middle America.  This survey of 304 email marketers will show you why. A couple of months ago, I wrote a blog post about how I believed email marketers don’t split test their subject lines very effectively. To see if I was right, or if I was high, I ran a survey to discover more. 304 marketers answered the survey, and it seems that the majority of email marketers, according to the statistics, are split testing meth heads”. How 304 email marketers... [...]

Pamella Neely says, “We’re in the busiest shopping days of the year. Our inboxes are flooded with offers. Marketers everywhere are pushing to get as many sales as possible from their email list during these weeks. That often leads to a little pushback from subscribers. If you’ve seen a spike in unsubscribes in the last week, there’s probably more than one reason for it. It’s not just because you’ve been over-mailing. Before you try to fix anything, you need to know if your unsubscribe rate is a problem at all. Even if you saw a spike in unsubscribes in the last week, your list... [...]

Rob Walling says, “Each time you send an email, you should be aware that a huge portion of your subscribers are going to open your message on their phones or tablets — not on their desktop computers or laptops. It seems that every other week a new study cites an overwhelming number of people who read emails on their mobile devices — 51 percent according to Litmus, 66 percent according to Movable Ink. The numbers vary, but the savvy content marketer knows that overlooking mobile-friendly emails is a big mistake”. 10 Essential Tips for Creating Mobile-Friendly Emails ‘Copyblogger’... [...]

Eric Murphy says, “Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment — media outlets. Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets. The novelty of the practice, for brands and publishers alike, means that... [...]