The latest article on HubSpot blog is titled “Everything You Need to Master Email Marketing”. Ginny Soskey says, “When you’re new to marketing, I’d argue that tackling email marketing is one of the hardest things you’ll do. Most of the other digital marketing channels — blogging, social media, landing pages, etc. — all have easy-to-find examples that can help inspire and inform your own marketing strategies. Email is a bit different. Because of the way email opt-ins work, it is much harder to learn email marketing through examples — you’ve... [...]
Archive for the 'email marketing' Category
MarketingSherpa has released a case study titled “Email Marketing 2013: The top 10 MarketingSherpa articles for your New Year’s marketing resolutions”. Courtney Eckerle says, “As 2013 comes to a close, we’ve collected 10 MarketingSherpa email case studies and how-to articles that display the best marketing efforts of this past year. These articles show marketers are integrating new aspects into their email content, with personalization becoming increasingly prevalent in email programs. Browse the articles, tactics and advice from practitioners for your 2014 marketing... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “Weekend mailings lead to higher opens, transactions and revenue”. Shelley Kessler says, “One question we get asked each holiday season is whether or not it is worthwhile to send email on weekends. Our analysis of promotional mailings for the first eight weeks of this holiday season indicates that weekend emails have been major contributors to holiday email programs. Across all industries, only 66 percent of brands sent promotional mailings on weekends. This percentage varied by industry, with a low of 17 percent for... [...]
The latest article on ‘MarketingProfs’ is titled “Email Subject Lines: Words and Tactics That Boost Open Rates”. Ayaz Nanji says, “Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent report by MailChimp. The analysis also found that email recipients are much more intrigued by subject lines that contain positive solicitations rather than negative admonitions: Words such as “announcement” and “invitation”... [...]
The latest ‘Aweber’ blog post is titled “Update: Gmail Image Blocking And Caching”. Amanda Gagnon says, “If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail subscribers. Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked down and found a fix. This means both your unique and total open rate reports will, with Gmail’s update, be more accurate than was possible before“. Update:... [...]
The latest article on ‘MarketingProfs’ is titled “Your Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant”. Karen Talavera says, “There is abundant proof that email, after over a decade of successful use, is not only the connective tissue of all data-driven marketing but also the revenue-producing heart of digital efforts. Yet, despite claiming the highest ROI of all direct marketing channels at $28.50 in sales generated for every $1 of spending (DMA 2012 Response Rate Report), the highest driver of online conversions, and the number two spot (behind only search)... [...]
The latest article on ‘Marketing Land’ is titled “What Email Marketers Are Saying About Gmail’s Image Serving Change”. Matt McGee says, “Google caused quite a stir Thursday with the news that it’sserving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away — the user’s location and user agent, for example. The initial reaction was largely negative, but now that Google has clarified (a bit of)... [...]
The latest article on HubSpot blog is titled “How Google’s Change to Gmail Images Affects Email Marketers”. Dan Lyons says, “Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica,say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far. In an Ars Technica article, reporter Ron Amadeo says Google is shutting down a tactic that helps email marketers gather... [...]
The latest ‘MarketingExperiments’ blog post is titled “LPO: 2 types of security seals that can help you reduce customer anxiety”. John Tackett says, “Anxiety is one of the key elements in the MarketingExperiments Conversion Heuristic. In our Landing Page Optimization Online Course, anxiety is defined as “a psychological concern stimulated by a given element in the sales or sign-up process.””. LPO: 2 types of security seals that can help you reduce customer anxiety MarketingExperiments Blog [...]
The latest ‘Aweber’ blog post is titled “How Consumers Are Shopping For The 2013 Holidays”. Amanda Gagnon says, “Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year’s Thanksgiving weekend shopping. Several retailers opened early, offline merchants capitalized on Cyber Monday and even the sales figures broke with tradition: Black Friday Total Black Friday revenue fell 13.2% from 2012 figures. Even so, NBC News reported that US online sales rose 17.3% on Black... [...]