The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Subject line test increases clickthrough rate 18%”. John Tackett says, “Subject lines often have a hefty impact on the success of an email campaign. Yet, marketers rarely have the time for a deep-dive into the psychology of turning interruption into engagement. In today’s MarketingExperiments Blog post we’re going to take a look at how Jonathan Hosier, Senior Marketing Specialist, MECLABS, used subject line testing to increase clickthrough 18%. But first, let’s review the research notes for some background on... [...]

The latest ‘Econsultancy’ blog post is titled “Google’s Ad Rank update leads to improved performance of PPC ad extensions”. David Moth says, “A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension. But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance. The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score”. Google’s... [...]

The latest ‘Econsultancy’ blog post is titled “Gmail image changes: everything email marketers need to know”. Phillip Storey says, “Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours. This week is one of those, where we find that Gmail has made changes to the way it handles images. At first, I can appreciate that this may sound insignificant, but it affects all of us. In this blog post, I will try to demystify these changes for you”. Gmail image changes: everything email marketers... [...]

The latest post on ‘Mashable’ is titled “Google: We’re Winning Against Phishing and Spam Emails”. Lorenzo Franceschi-Bicchierai says, “Google can’t say “mission accomplished” just yet, but the search giant made it clear that the Internet is winning its decade-old war against phishing and spam emails.In a blog post published Friday, Google said the Internet-wide efforts against unauthenticated emails, which can be used by spammers and phishers to fake email addresses and deceive users, are working. In fact, the vast majority of non-spam email that Gmail... [...]

The latest ‘Aweber’ blog post is titled “Video In Email: Exposure For Something And Clicks For Free”. Jason Moore says, “(Please tell me someone got the Dire Straits joke from the title. But, on to more pressing matters…) Video in email has gotten more and more popular. Just a few years ago, a survey showed that video increased click-through rates by 96% in some cases. VideoRetailer found that including the word ‘video’ in your subject line increased opens by 20% over subject lines without that word. One of our own customers, Tim Carter (from AskTheBuilder.com), uses video... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: One question to ask yourself before you write another subject line”. Emily Munns says, “I spend a healthy portion of my day exchanging emails with our Research Partnersto help keep our testing projects running smoothly. When it comes time to sift through a pile of emails flooding my inbox after a long day at the office, my eagerness to open, read and take action is all but diminished. So, how do I sort through the clutter? The same way a lot of people do – by looking for what I can delete first. The one element... [...]

The latest ‘Econsultancy’ blog post is titled “Email marketing: why you need to review and improve”. Lucy Wilsdon says, “Email marketing is the communication glue within your digital marketing and all of this communication is trackable.  Tracking gives you the ability to understand the journey between the message and the call to action, which means that you can give this journey a value. With this in mind, reviewing success or failure is critical so that you can affect the change in your campaigns and the actual value those campaigns are bringing”. Email marketing:... [...]

The latest post on ‘Copyblogger’ Blog is titled “Are You a Copywriting Hotshot? Test Your Skills in an Email Marketing Duel”. Daniel Burstein says, “Picture this. Sonia Simone and me in an advertising agency conference room. She pitches her headline to the account executive. I pitch mine … … and promptly get blown out of the water. It doesn’t matter which headline is better. Sonia is a legend. So the account executive goes with the better copywriter, not the better headline, 10 times out of 10″. Are You a Copywriting Hotshot? Test Your Skills in an Email Marketing Duel ‘Copyblogger’... [...]

The latest ‘Aweber’ blog post is titled “Email Marketing Lessons From Classic Holiday Movies”. Stevew says, “It’s the first full week of the December, which means the holiday season is now in full swing. In between all of the hustle and bustle that comes with this time of year, you may also want to take some time to relax. What better way to do so then to watch one of the classic holiday movies that will surely be playing non-stop on TV for the next month? It’s not just mindless entertainment though. Believe it or not, you can actually learn a thing or two from the morals of all of... [...]

MarketingSherpa has released a case study titled “Email Marketing: Copyblogger’s email list grows by 400% using free paywall to access “MyCopyblogger” content”. Courtney Eckerle says, “Frustrated by the email conversion plateau of traditional methods, online content marketing website Copyblogger launched a free paywall, “MyCopyblogger,” with the goal of allowing registered members access to consistent and deeply valuable content. With the goal of increasing its list and nurturing leads, see how MyCoppyblogger increased email sign-ups by 400%. The... [...]