The MarketingProfs contributor has published a new podcast episode featuring Ann Handley on ‘Putting the ‘Letter’ Back in ‘Newsletter’: Writing on Marketing Smarts’. Listen to the podcast and discover the following: Don’t shy away from writing a long email newsletter (but do make it scannable) To make your email newsletter more universally appealing, write it with just one person in mind Strive to create a unique experience for your email recipients. Putting the ‘Letter’ Back in ‘Newsletter’: Ann Handley Talks Writing on Marketing... [...]
Archive for the 'email marketing' Category
ListGrow was announced 7 days ago. During these 7 days, it has been available at a speial launch week price. But that comes to an end at midnight EDT. It is already being used by Affiliate Marketers, Bloggers and Vloggers, eCom Store Owners, Social Media Marketers, Agencies, Freelance Designers and others to dominate their niches If you need to grow your mailing list, here’s a summary of what it can do for you. It is a brand-new app that generates lead funnels in 60 seconds and then grows your list with 100% free viral traffic. In ListGrow, you are also getting: ► 100 DFY Lead Magnets ►... [...]
The Content Marketing Institute is hosting a webinar on ‘Email Marketing Automation at Every Level’ on Wednesday, June 5, 2019 at 2.00 pm ET. The CMI team says, “From welcome emails to a 36-point segmented email “journey” based on whether you’re progressing through the sales process, automated emails earn 2 times the open rate and nearly 3 times the click-through rate of batch-and-blast emails. And yet 51% of marketers still aren’t using marketing automation. Time to bring some return on investment to your great content strategy by building automated or... [...]
John Chow has published a video to guide people who are interested in starting an email marketing business. Watch this video to get basic information on getting into email marketing domain. Chow says, “In this video, I show you how to start a profitable email marketing business. Why an email marketing business? Because the money is still in the list”. Watch the video on following page. How To Start An Email Marketing Business JohnChow.com [...]
Spend an hour setting up a StealthD campaign, and reap the rewards with no further effort. That’s what Jono Anderson and Brendan Mace, the creators, are saying. Don’t stop with one campaign. Spend an hour from time to time to set up a new campaign. It can only help grow your business. Their method uses inexpensive paid ads offered by a “new-ish” Google service, to place your ads before users of the Google email service. Their recommendation is to start by paying Google $10 daily for these ads. As you grow, judiciously increase your daily ad spend. StealthD is a concise training... [...]
Email is one of the most important tools that we use for marketing. But what happens if your emails never land in the subscriber inboxes? Well, to help you land your emails in the right spot, AWeber contributor Jill Fanslau has share an article highlighting the concept of Email Whitelisting which helps you to keep your email out of spam. Fanslau says, “How do you get subscribers to whitelist you? Ask them. It’s that simple! Here’s a quick example of what you can write. (Feel free to tweak it to match your brand’s voice and tone.) Take this important step! To make sure you receive emails... [...]
Most of us are using email as one of the marketing tools and today Gmail has the largest email user base. Due to this we need to create the campaigns in such a manner that they reach out to all the Gmail subscribers we have. Usually the promotional email directly land in the Promotions tab in the Gmail inbox. Recently Gmail has announced an update that will allow the marketers to add images and annotations to emails that are placed in Promotions tab. ReturnPath contributor Andrew Bennett has shared some tips for marketers to use this opportunity and make most from their email marketing campaigns.... [...]
The ReturnPath team has made available the ‘2018 Email Retrospective and Predictions for 2019’ webinar on demand. The ReturnPath team says, “Guy Hanson, VP Professional Services at Return Path and members of his global team review the predictions made for 2018 and look at what they believe will be the key trends of 2019. Sign up for the on-demand webinar and hear Guy, Dan, Sophie, Rodrigo, Gabriel, Dominic, Laura, and Sebastian: Review key 2018 developments in email marketingRecommend what you should be thinking about right now to stay ahead of the curve in 2019Discuss... [...]
If the coming Valentine’s day is going to bring some new marketing opportunities for your, the Business.com team has shared three useful tips to create great email marketing campaigns. Jared Atchison says, “As stated by the National Retail Federation (NRF), U.S. consumers are expected to spend more than $19 billion total on Valentine’s Day this year. It’s a holiday businesses can depend on to rake in more sales, further their reach, and heighten engagement as people are willing to go the extra mile and splurge for their loved ones. This is the time to boost your... [...]
You may have noticed that email isn’t as effective as it used to be. Email is still the most effective marketing tool, but that is changing due to the glut of emails that people receive, daily. (We get about 500.) As a result of that glut, it’s becoming harder for email marketers like you and us to achieve the same kind of response rate we used to get from sending out just one simple email. There are multiple reasons for this decline. Deliverability is getting tougher with all the new regulations, and since more marketers are using email than ever before, open rates, clicks and sales... [...]