How you use email is critical for your online marketing success. If you don’t use the best email tactics, you business will suffer. Do you send out email, only to have these results: few opens? few clicks? few purchases? If this sounds like you, consider Jason Mangrum‘s latest product, 5X Strategy. When you do, you may discover:: ► Better open rates than you’ve ever seen ► A higher ROI for paid traffic email campaigns ► A stronger bond of trust with your subscribers ► A 5X increase in your marketing results As a result, you may find your life has improved: ■ Your bank account... [...]
Archive for the 'email marketing' Category
Email is one of the most trusted marketing tools of all time. Several other marketing tools and platforms have evolved but the popularity of email remains as it is. Marketing Land contributor Len Shneyder has shared eight elements that make the email a winner among all marketing forms. Shneyder says, “For those that think email is “set it and forget it,” think again. Email is alive and continues to surprise and delight. The sheer fact that for every $1 of investment there’s the potential for a $38 return should make you stop and think twice about ignoring the power of the channel.... [...]
Your email marketing success depends on how many people actually open your emails. A catchy subject line is necessary to make your subscribers open your emails. HubSpot contributor Meg Prater has shared 12 email subject line testing tools to help marketers improve their email open rates. She has covered the tools such as Test Subject, Email Subject Line Grader, Spam Check, Touchstone and more. Prater says, “Do you struggle to get prospects to open your emails? For some people, writing clever, witty, clickable subject lines can be a challenge — and that’s where subject line tester... [...]
Podcast publishing is one of the best ways to promote your brand through knowledge sharing. By offering valuable information to your audience you can also establish yourself as an authentic source. AWeber contributor Jon Nastor has shared four tips to help podcasters grow their audience through emails. Here’s how Nastor puts it: Alistair Clay, of Famous Business, has a great technique that you can implement immediately: Replace your stagnant stagnant “subscribe to my show on Apple Podcasts” call-to-action with a supercharged CTA that triggers action. “My audience is... [...]
Practical Ecommerce team has shared a list of 17 free email marketing tools that can empower you to take your email marketing to the next level without much investment. Here’s how Carolyn Nye starts this article: “There is no free lunch, supposedly, but there is plenty of free email marketing tools. In this post, I’ll list 17 free tools to accelerate your email marketing program. Email Service Providers Many email service providers offer lengthy free trials and even free permanent plans for startups or low-volume senders. Here are three examples. Constant Contact. One of the... [...]
Email has been the backbone of different brands’ marketing streams. Email marketing is considered to be one of the strongest forms. Business 2 Community contributor Amreen Bhujwala has shared ten benefits you can reap from email marketing. Bhujwala says, “Email continues to be one the best ways to reach out to your customers and potential leads alike. There are several benefits to planning out the perfect email marketing strategy for your business: 1. Targeted and personalized content Email marketing allows you to segment your customers into different lists based on their preferences... [...]
AWeber team has launched a free course called ‘Everyday Email’ to hep brands and marketers succeed with email marketing. This couese will deliver 30 tips in 30 days. Here’s how Jill Fanslau introduces this course: Every day for 30 days, you’ll receive one, easy-to-follow, “snackable” tip about email from me. (Lucky you!) You can read your daily tip as you drink your coffee, stand in line at the store, go between boring meetings, or watch a commercial break. Each tip takes about a minute to read, but they’re humorous and they’re written in language that everyone can... [...]
Email marketing requires continuous growth in the subscriptions. But many a times we do face the unsubscribes too. It could be due to variety of reasons. Content Marketing Institute contributor Kevin George has shared seven ways to help marketers reduce their unsubscribe rate. George says, “While unsubscribes have some benefits, your goal likely still is to reduce the number of recipients who opt out. Here are some ways to do that. Segment your list Segment your subscriber list based on relevant parameters like age, gender, educational qualification, job designation, purchase history,... [...]
Email marketing stands as one of the most dependable for of marketing. This is because of the email’s capacity to bring in more ROI compared to other marketing tools. Cold email is a form of marketing wherein the emails are sent to the people without their prior permission. Business 2 Community contributor Sujan Patel has shared a five-step cold emailing process to help marketers grow their brand popularity. Patel says, “Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses. Here’s... [...]
Email has been the longest used marketing tool that has worked for almost all the brands. There are several elements that help you strengthen your email marketing efforts. Marketing Land has published a two part series to help marketers make most from their email marketing efforts. The first part is titled Email’s humble beginnings and the birth of tracking pixels and the second part is Email trustworthiness: Here’s how to avoid looking like spam. This article series highlights some useful techniques to gain customer trust and make your marketing campaigns rewarding. You can read the article... [...]