Veronica Jarski says, “Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user’s location. Check out these geotargeting tips from a Campaigner infographic. “Take advantage of timely events,” suggests Campaigner. “Use upcoming events in a particular location as a trigger to develop localized marketing campaigns.” You can use those events to keep your brand top of mind and be part of an ongoing conversation with your customers. “Create geo-targeted emails by using an image of a map in your email... [...]

Ayaz Nanji says, “Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail. The report was based on data from 24 billion emails sent in 2015 by Yesmail customers. Triggered emails were defined as messages sent by brands based on specific consumer actions (signup, cart abandonment, purchase, etc.) or events (weather, location, birthday, etc.). Triggered emails garner significantly higher open rates, click-to-open (CTO) rates, and click rates, on average, compared with... [...]

Jason Moore says, “Crafting a really great video starts with really great brainstorming. Without it, you could end up creating a lot of really rough drafts of scripts and doing a lot of takes to try to get your video just right. To make a basic analogy – brainstorming is like sketching out the initial concepts of a house that you want to build. Can you build one without that step? Sure. But it won’t be easy. Brainstorming doesn’t necessarily have to be in a group, either; if you’re a team of one, you still need to get your ideas out of your head and on paper (or your computer screen,... [...]

Aja Frost says, “When it comes to sending emails, timing is everything. Maybe you’ve got a game-changing tip for a new prospect — but if you email her on a Sunday morning, that tip will probably end up in her trash. Or perhaps you message a prospect at 8 a.m. on a Wednesday, but you forget his time zone is four hours behind and he’s probably not checking his inbox. Womp womp. But even sticking to business hours isn’t enough to guarantee a response. According to this infographic from Smart Insights, emails that require action are less successful when you send them on a Monday... [...]

Marina Hoffmeier says, “Anybody can send an email these days, but how can you make it really stand out in the inbox? Turns out, there are a lot of ways and a lot of brands are already putting those tactics to work. We teamed up with Really Good Emails to talk about the innovative things brands are doing with email and how to apply them to your own email strategy. It takes time and testing to know what will resonate with your audience, but if you take a cue from these email experts, you’re as good as gold. What separates a really good email from the rest? It depends – the answer really... [...]

Monica Montesa says, “By now you should already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth (if you don’t feel like clicking the link, here’s a taste of the stats you’re missing out on: 64 percent of users are more likely to buy a product online after watching a video… including video on a landing page can increase conversion by 80 percent… 75 percent of online video viewers have interacted with an online video ad this month… is your jaw dropping yet?). But I understand why you might not be ready to dive... [...]

Annie Pillon says, ““Email marketing is dead.” If you’ve been involved in the world of marketing over the last few years, you’ve likely heard that declaration more than once. But a new podcast wants to bring a new perspective to that discussion about email marketing. Email Marketing’s Grave is a new podcast from the team at marketing solutions provider PostUp. And you can subscribe on the podcast main page to never miss a future episode. Or download the podcast via iTunes or on SoundCloud. Email Marketing Podcast Offers Ideas, Tips and Advice PostUp Product Marketing Manager Andrea... [...]

Olivia Allen says, “No matter what they say, people do judge emails by their subject lines. In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. Click here to download our complete guide to creating email newsletters people actually read. While they may seem like a small part of your message, they’re one of the very first impressions you have on your email recipients. And they’re a marketer’s ticket for... [...]

Leslie Ye says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate. So it’s imperative that you get that first email right. While you can’t control whether your email garners a response, you can control everything else — and you should. If the core of your email is an insight or resource, think of your writing as the... [...]

Marina Hoffmeier says, “Give yourself a pat on the back. You’re here because you know email marketing is essential and you want to learn how to incorporate it in your marketing strategy. You’re one smart cookie. There are a lot of things to consider when deciding which email service provider (ESP) is going to help you launch or grow your business. So don’t feel rushed. To help you reach your final decision, here are some things you should consider: Establish goals for your email marketing strategy What are you looking to accomplish with email marketing? The answer to this question is... [...]